order and some research projects may even skip some of the steps.
D) There should be 15 steps in the list known as the marketing research process.
E) The list in your textbook is the approved list used by the MCA.
Which of the following describes an electronic test market?
A) It is one in which the firm tests the product or marketing-mix variables through the
company's normal distribution channels.
B) It is conducted by outside research firms that guarantee distribution of the product
through prespecified types and numbers of distributors.
C) It includes a panel of consumers that has agreed to carry identification cards that
each consumer presents when buying goods and services.
D) A limited amount of data on consumer response to a new product is fed into a model
containing certain assumptions regarding planned marketing programs, which generates
likely product sales volume.
E) none of the above
When you summarize a metric variable using XL Data Analyst, your output gives you:
A) mode, median, and mean