profoundly changed the marketing research landscape, particularly in the case of online
A) Company managers can retrieve tabulated customer reactions on a daily basis.
B) Online surveys are generally believed to effect response quality equal to telephone
or mail surveys.
C) Because the researcher can monitor the progress of the online survey on a continual
basis, it is possible to spot problems with the survey and to make adjustments to correct
D) The speed, convenience, and flexibility of online surveys make them very attractive.
E) Online questionnaires afford a great deal of control to marketing researchers,
normally with the survey being self-administered.
To make sure that you have objectively and ethically prepared your visuals, you should:
A) double and triple check your visuals
B) exercise caution using three-dimensional figures
C) make sure all parts of the scale are presented
D) all of the above
E) none of the above