Archives: Solution Manual
978-1452292144 Chapter 2 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 2 10 Steps in the Strategic Marketing Planning Process Chapter Summary Marketing planning is a systematic process, and a 10-step model is recommended for developing social marketing plans. You begin with clarifying […]
978-1452292144 Chapter 17 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 17: Creating an Implementation Plan and Sustaining Behavior DISCUSSION QUESTIONS 1. What strikes you as unusual about the Mental Health Stigma Social Marketing Plan? (Note: Targeting Policymakers) 2. Does the phasing strategy […]
978-1452292144 Chapter 17 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 17: Creating an Implementation Plan and Sustaining Behavior Chapter Summary Developing an implementation plan is Step 10, the final step in the marketing plan model. It turns strategies into actions and is […]
978-1452292144 Chapter 16 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 16: Establishing Budgets and Finding Funding DISCUSSION QUESTIONS 1. What do you think of Sesame Street’s study and conclusion? Nickelodeon’s e”ort? 2. Which of the three approaches to establishing budgets do you […]
978-1452292144 Chapter 16 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 16: Establishing Budgets and Finding Funding Chapter Summary Preliminary budgets are best determined by using the objective-and-task method, in which budgets are established by (a) reviewing speci&c objectives, (b) identifying the tasks […]
978-1452292144 Chapter 15 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 15: Developing a Plan for Monitoring and Evaluation DISCUSSION QUESTIONS 1. What is the difference between monitoring and evaluation? 2. Why is this plan developed before a budget? 3. What is the […]
978-1452292144 Chapter 15 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 15: Developing a Plan for Monitoring and Evaluation CHAPTER SUMMARY Key components of an evaluation and monitoring plan are determined by answers to the following questions: Why are you conducting this […]
978-1452292144 Chapter 14 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 14: Promotion: Selecting Communication Channels DISCUSSION QUESTIONS 1. What media channels would you consider for a fruits and vegetables campaign targeting elementary school kids? 2. What are the pros, cons and challenges […]
978-1452292144 Chapter 14 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 14: Promotion: Selecting Communication Channels Chapter Summary Communication channels, also referred to as media channels, can be categorized as one of three types: mass, selective, or personal. Mass media channels are called […]
978-1452292144 Chapter 13 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 13: Promotion: Deciding on Messages, Messengers, and Creative Strategies DISCUSSION QUESTIONS 1. Why is it important to determine messages strategies before media strategies? 2. In developing a creative brief, what are potential […]
978-1452292144 Chapter 13 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 13: Promotion: Deciding on Messages, Messengers, and Creative Strategies Chapter Summary Promotion is persuasive communication and is the tool we count on to ensure that the target audience knows about the o!er, […]
978-1452292144 Chapter 12 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 12: Place: Making Access Convenient and Pleasant DISCUSSION QUESTIONS 1. What place strategies could be considered to influence: using sunscreen; breastfeeding for at least 6 months; disposing of compact fluorescent light bulbs […]
978-1452292144 Chapter 12 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 12: Place: Making Access Convenient and Pleasant Chapter Summary Place, the third “P,” is where and when the target market will perform the desired behavior, acquire any related tangible objects, and receive […]
978-1452292144 Chapter 11 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 11: Price: Determining Monetary and Nonmonetary Incentives and Disincentives DISCUSSION QUESTIONS 1. In a social marketing environment, are most costs monetary or nonmonetary in nature? 2. What are the Price-related tactics? 3. […]
978-1452292144 Chapter 11 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 11: Price: Determining Monetary and Nonmonetary Incentives and Disincentives Chapter Summary The price of a social marketing product is the cost that the target audience associates with adopting the new behavior. Costs […]
978-1452292144 Chapter 10 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 10: Product: Creating a Product Platform DISCUSSION QUESTIONS 1. What product type are most social marketing e orts? 2. Give an example for these: Potential Actual Products Goods Services Existing New Products […]
978-1452292144 Chapter 10 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 10: Product: Creating a Product Platform Chapter Summary The product platform has three levels: the core product (the bene”t of the behavior), the actual product (any goods and/or services your e&ort will […]
978-1452292144 Chapter 1 Solution Manual
Lee, Social Marketing, Fourth Edition Instructor’s Resources Chapter 1 Defining Social Marketing DISCUSSION QUESTIONS 1. Social marketing isn’t always about changing a behavior. What is an example? 2. A few major di)erences between commercial marketing and social marketing were noted […]
978-1452292144 Chapter 1 Lecture Notes
Lee, Social Marketing, Fifth Edition Instructor’s Resources Chapter 1 Defining and Distinguishing Social Marketing Chapter Summary Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors that will bene”t society as well as the […]
978-1452292144 Appendix Appendix 2
Appendix A Social Marketing Planning Worksheets 513 7.3.3 Where and when will the target audience acquire any associated services? __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ 7.3.4 Are there any groups or individuals in the distribution channel that you will target to support efforts […]
978-1452292144 Appendix Appendix 1
504 STEP 1: DESCRIBE THE SOCIAL ISSUE, ORGANIZATION(S), BACKGROUND, PURPOSE, AND FOCUS OF YOUR PLAN 1.1 Briefly identify the social issue, sometimes referred to as the “wicked problem,” your plan will be addressing (e.g., tobacco use, air pollution, water contamination, […]
978-1429278515 Chapter 9 Solution Manual
International Agreements: Trade, Labor, and the Environment 1. a. How is a customs union different from a free-trade area? Provide examples of each. b. Why do some economists prefer multilateral trade agreements to regional trade agreements? Answer: Regional trade agreements […]
978-1429278515 Chapter 8 Solution Manual
Import Tariffs and Quotas Under Imperfect Competition 1. Figure 8-1 shows the Home no-trade equilibrium under perfect competition (with the price PC ), and under monopoly (with the price PM ). In this question, we compare the welfare of Home […]
978-1429278515 Chapter 7 Solution Manual
Import Tariffs and Quotas Under Perfect Competition 1. The following questions refer to Side Bar: Key Provisions of the GATT. a. If the United States applies a tariff to a particular product (e.g., steel) imported from one country, what is […]
978-1429278515 Chapter 6 Solution Manual
Increasing Returns to Scale and Monopolistic Competition 1. Explain how increasing returns to scale in production can be a basis for trade. 2. Why is trade within a country greater than trade between countries? Answer: Border effects prevent trade between […]
978-1429278515 Chapter 5 Solution Manual
Movement of Labor and Capital Between Countries 1. In the short-run specific-factors model, examine the impact on a small country fol- lowing a natural disaster that decreases its population. Assume that land is specific to agriculture, capital is specific to […]
978-1429278515 Chapter 4 Solution Manual
Trade and Resources: The Heckscher-Ohlin Model 1. This problem uses the Heckscher-Ohlin model to predict the direction of trade. Consider the production of handmade rugs and assembly line robots in Canada and India. a. Which country would you expect to […]
978-1429278515 Chapter 3 Solution Manual
Gains and Losses from Trade in the Specific-Factors Model 1. Why is the specific-factors model referred to as a short-run model? 2. Figure 3-7 presents wages in the manufacturing and services sectors for the period 1973 to 2012. Is the […]
978-1429278515 Chapter 2 Solution Manual
Trade and Technology: The Ricardian Model 1. At the beginning of the chapter there is a brief quotation from David Ricardo; here is a longer version of what Ricardo wrote: England may be so circumstanced, that to produce the cloth […]
978-1429278515 Chapter 16 Solution Manual
The Euro 1. One could view the United States as a currency union of 50 states. Compare and contrast the Eurozone and the United States in terms of the optimum currency area (OCA) criteria. 2. After German reunication and the […]
978-1429278515 Chapter 15 Solution Manual
Fixed Versus Floating: International Monetary Experience 1. Using the IS-LM-FX model, illustrate how each of the following scenarios affect the home country. Compare the outcomes when the home country has a fixed exchange rate with the outcomes when the home […]
978-1429278515 Chapter 14 Solution Manual Part 2
Solutions n Chapter 14 Output, Exchange Rates, and Macroeconomic Policies S-139 5. For each of the following situations, use the IS-LM-FX model to illustrate the effects of the shock and the policy response. Note: Assume the government responds by using […]
978-1429278515 Chapter 14 Solution Manual Part 1
Output, Exchange Rates, and Macroeconomic Policies in the Short Run 1. In 2001, President George W. Bush and Federal Reserve Chairman Alan Greenspan were both concerned about a sluggish U.S. economy. They also were concerned about the large U.S. current […]
978-1429278515 Chapter 13 Solution Manual
National and International Accounts: Income, Wealth, and the Balance of Payments 1. The following partial table of the OECD’s 2004 ranking of member countries based on their GDP per capita. Compute the ratio of GNI to GDP in each case. […]
978-1429278515 Chapter 12 Solution Manual
Exchange Rates II: The Asset Approach in the Short Run 1. Use the money market and FX diagrams to answer the following questions about the relationship between the British pound (£) and the U.S. dollar ($). The exchange rate is […]
978-1429278515 Chapter 11 Solution Manual
Exchange Rates I: The Monetary Approach in the Long Run 1. Suppose that two countries, Vietnam and Côte d’Ivoire, produce coffee. The cur- rency unit used in Vietnam is the dong (VND). Côte d’Ivoire is a member of Com- munauté […]
978-1429278515 Chapter 10 Solution Manual
S-95 Introduction to Exchange Rates and the Foreign Exchange Market 1. Refer to the exchange rates given in the following table: Based on the table provided, answer the following questions: a. Compute the U.S. dollar–yen exchange rate E$/¥ and the […]
978-1429278515 Chapter 1 Solution Manual
S-1 Solutions Manual to End-of-Chapter Questions The Global Economy 1. Figures 1-2 and 1-6 rely on data from 2010, and Figure 1-5 relies on data from 2005, to map worldwide trade, migration, and FDI. Updated data for migration and FDI […]
978-0324787504 Chapter 9 Lecture Notes
1 Chapter 9 CHAPTER 9: Mortgage and Note I. Discuss the relationship between the Note and Mortgage II. Explain the contract and purpose of the Promissory Note A. Define Obligor, Obligee B. Explain what Principal is C. Discuss Acceleration Clause […]
978-0324787504 Chapter 8 Lecture Notes
1 Chapter 8 CHAPTER 8: Real Estate Sales Contracts I. Discuss the Purpose of Sales Contracts II. Discuss the typical Purchase Contract provisions A. Need for Earnest Money Deposit? B. Deed and Condition of Title as a contingency C. Closing […]
978-0324787504 Chapter 7 Lecture Notes
1 Chapter 7 CHAPTER 7: Contract Law I. Explain how a Contract is created Stress the importance of contracts. It’s probably A. Define Bilateral Contras the area of the law most commonly encountered B. Define Unilateral Contract by students yet […]
978-0324787504 Chapter 6 Lecture Notes
1 Chapter 6 CHAPTER 6: Recordation, Abstracts, and Title Insurance I. Explain the Need for Public Records A. Define Constructive Notice B. Define Inquiry Notice C. Define Actual Notice D. Discuss Recording Acts in your state E. Explain the effect […]
978-0324787504 Chapter 5 Lecture Notes
1 Chapter 5 CHAPTER 5: Transferring Title I. Discuss Deeds as conveyance documents A. Explain the Essential Elements of a Deed is no need for 1. Words of Conveyance 2. Signature 3. Delivery and Acceptance B. […]
978-0324787504 Chapter 4 Lecture Notes
1 Chapter 4 CHAPTER 4: Forms of Ownership I. Discuss Sole Ownership II. Define and discuss the elements of Tenancy in Common A. Words of Conveyance B. No Right of Survivorship C. Co-owner Responsibilities D. “What ifs” III. Discuss Joint […]
978-0324787504 Chapter 3 Lecture Notes
1 Chapter 3 CHAPTER 3: Rights and Interests in Land I. Discuss the history of the Feudal and A1lodial Discuss the unique characteristics of allodial ownership in Systems America. This is a good time to be patriotic in your presentation! […]
978-0324787504 Chapter 27 Lecture Notes
1 Chapter 25/27 CHAPTER 27/25: Investing in Real Estate I. Discuss the Benefits of Real Estate Investing A. Cash Flow B. Tax Shelter C. 1987-1988 Tax Rules D. Loss Limitations II. Give examples of Calculating Depreciation III. Define Gain on […]
978-0324787504 Chapter 26 Lecture Notes
1 Chapter 26 CHAPTER 26: Real Estate and the Economy I. Define how an Economic Base is important to a community A. Effect on Property Values B. Vulnerability C. Employment Multiplier II. Explain the Short-Run Demand for Housing A. Increase […]
978-0324787504 Chapter 25 Lecture Notes
1 Chapter 24/25 CHAPTER 25/24: Land-Use Control I. Discuss the usefulness of Zoning A. Zoning Symbols B. Land-Use Restrictions C. Enforcement D. Nonconforming Use E. Amendment F. Variance G. Conditional-Use Permit H. Spot Zoning I. Downzoning […]
978-0324787504 Chapter 24 Lecture Notes
1 Chapter 24 CHAPTER 24: Property Insurance I. Dene Property Damage A. Modem Fire Coverage Explain that lots and slabs are usually not insured. B. Endorsements II. Explain the concerns of a property owner for Public Liability III. Discuss Homeowner […]
978-0324787504 Chapter 23 Lecture Notes
1 Chapter 23 CHAPTER 23: Condominiums, Cooperatives, PUDs, and Timeshares I. Discuss the history of shared facilities housing II. Define Condominium in your state These are statutory in every state. Discuss whatever pecu- A. Separate and Common Elements liarities your […]