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Lee, Social Marketing, Fourth Edition Instructor’s Resources
Chapter 16:
Establishing Budgets and Finding Funding
DISCUSSION QUESTIONS
1. What do you think of Sesame Street’s study and conclusion?
Nickelodeon’s e"ort?
2. Which of the three approaches to establishing budgets do you use
most often? Why is the Objective-Task Method considered ideal by the
authors?
3. What are the three things you can consider doing if your budget
exceeds funding? Are there others you can think of and/or have used?
4. Some say with corporate partnerships, you should first make sure the
match passes the "smell test"? What does that mean? What’s an
example of a partnership that doesn’t pass the test and one that does?
5. Marketing Highlight
What additional potential corporate partners would you think could be
approached?
What corporate partners would not pass “the smell test?”
