Lee, Social Marketing, Fourth Edition Instructor’s Resources
Chapter 14:
Promotion: Selecting Communication Channels
DISCUSSION QUESTIONS
1. What media channels would you consider for a fruits and vegetables
campaign targeting elementary school kids?
2. What are the pros, cons and challenges related to the social media
channel?
3. What additional desired behaviors might bene’t from “just in time”
media channels?
4. Marketing Highlight
What do you think? Are Apps for Health and texting for Health going to
be the “wave of the future?”
◦ What issues would it work best with?
5. Research Highlight
What was noted as the prerequisite for utilization of ‘nancial services
in Ghana?
What strategies were used to provide this?