Archives: Quiz

It is more challenging for managers to measure outputs or behavior when an organization and its members perform nonroutine activities. A. True B. False _____ occurs when the meaning of a message changes as the message passes through a series […]

Which of the following is true of transformational managers’ subordinates? A. They are aware of their own needs for growth, development, and accomplishment. B. They have limited awareness of the importance of their jobs. C. They are motivated to work […]

An organization’s code of ethics is shaped by the ethics of the top managers of the organization. A. True B. False Which of the following is true of employee stock options? A. They are used in lieuof payment for entry-level […]

Synergy is obtained when the value created by two divisions operated separately and independently is greater than the value that would be created by two divisions cooperating. A. True B. False Strategies are a cluster of decisions concerning what organizational […]

Leader-member relations, task structure, and position power are the situational characteristics identified by: A. Fiedler’s contingency model. B. the trait model of leadership. C. the behavior model of leadership. D. House’s path-goal theory. E. the leader substitutes model. Which of […]

The trait model of leadership takes into account the situation or context within which leadership occurs. A. True B. False To further promote innovation among team members,the manager should avoid: A. offering guidance to the group. B. coaching the group […]

Which of the following types of change is gradual, incremental, and narrowly focused? A. Technological change B. Infrastructure change C. Structural change D. Revolutionary change E. Evolutionary change A formal system for evaluating subordinates’ behavior by their ability to achieve […]

Which type of power is based on thespecialized knowledge and skills of a leader? A. Positional power B. Referent power C. Expert power D. Coercive power E. Reward power Toy Town makes and sells jigsaw puzzles and strategy board games. […]

Managers affect society directly with their decisions regarding the use of resources. A. True B. False Dialectical inquiry is easier to implement than devil’s advocacy to blunt the effects of groupthink in group decision making. A. True B. False Answer: […]

An organization that increases its quality can improve its profits by _____ the prices of its products due to increased reliability and _____ its operating costs due to increased productivity. A. decreasing; reducing B. reducing; increasing C. increasing; increasing D. […]

A knowledge management system is acompany-specific virtual information system that systematizes the knowledge of its employees and facilitates the sharing and integrating of their expertise. A. True B. False Which of the following is true of organizational performance? A. It […]

_____ is the traditional system of relationships established between people and groups in a society. A. Cultural imperialism B. Cultural pluralism C. National culture D. Social structure E. Social relativism Max belongs to a society which isrigid and skeptical about […]

According to Henry Fayol, an effective plan should have four qualities, namely,unity, continuity, accuracy, and _____. A. sustainability B. flexibility C. accountability D. consistency E. synergy Effective process reengineering reduces the number of order fulfillment tasks that must be performed […]

The vision of transactional managers usually entails dramatic improvements in group and organizational performance as a result of changes in the organization’s structure, culture, strategy, decision making, and other critical processes and factors. A. True B. False All of the […]

To take advantage of the potential for synergy in groups, managers need to make sure that groups are composed of members who have complementary skills. A. True B. False Performance feedback demotivatesthe employees and affects their performance negatively. A. True […]

Another name for contingency planning is _____. A. single-use planning B. ad-hoc planning C. business planning D. divisional-level planning E. scenario planning Total quality management requires the cooperation of managers of certain functions of an organization. A. True B. False […]

Trait appraisalshave the advantage over behavioral appraisalsin giving employees clear information about what they are doing right and wrong and how they can improve their performance. A. True B. False The process by which managers share performance appraisal information with […]

The informal organizational network through which unofficial information flows is called _____. A. the grapevine B. the all-channel network C. the wheel network D. the circle network E. the chain network Decisions that require time and effort and result from […]

Some television shows have shown actors drinking a cup of Starbucks coffee. In these instances, Starbucks has chosen ________ as a marketing tool. A) networking B) guerrilla marketing C) broadcast advertising D) product placement E) advertainment A producer of beverages […]

In which scenario is advertising most likely to thrive in a society? A) when demand exceeds supply B) when there is little price competition C) when public speech is tightly controlled by the government D) when consumers do not have […]

________ means that the research actually measures what it says it measures. A) Semiotics B) Reliability C) Validity D) Criteria E) Quality Which of the following is a type of direct-action headline? A) news announcement B) puzzle C) association D) […]

Honda is launching a new SUV and wants to expose the largest possible percentage of the prime time TV viewing audience to its message at least once during the next six months. Which media concept is Honda trying to maximize? […]

Paid media buys take the forms of_______ and ________. A) share; impressions B) space; time C) circulation; impressions D) ratings; share E) reach; frequency Which of the following is an index of the relative consumption rate of a particular product […]

In 1971, what organization did several professional advertising associations, in conjunction with the Council of Better Business Bureaus, establish to negotiate voluntary withdrawal of national advertising that professionals consider deceptive? A) Public Citizen B) American Legacy Foundation C) American Association […]

A media strategy that involves high ________ most likely involve creating broad exposure using many media vehicles, while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles. A) continuity, aperture […]

Combining direct-mail lists is known as ________. A) purging B) merging C) mining D) sourcing E) converting In which of the following marketing communication patterns does word-of-mouth play the most important role? A) business to business B) business to business […]

Neal Murphy sells his company’s unique gift items on television programs and entire channels dedicated to selling goods and services. Neal is using ________. A) direct-response television advertising B) Internet-based infomercials C) online marketing D) telemarketing E) data mining A(n) […]

A comparison of the costs of promotion to the forecasted sales generated by the promotion is called a ________. A) cost per thousand B) payout analysis C) response count D) response per thousand E) redemption assessment The ________ process refers […]

Recall tests and recognition tests are two types of ________ tests. A) inquiry B) persuasion C) semiotics D) likability E) memory Which of the following does NOT have governmental authority concerning some form of advertising regulation? A) Bureau of Alcohol, […]

Which of the following include exposure to traditional mass media, word-of-mouth, place-based media, in-store brand exposures, and interactive media? A) contact points B) gross rating points C) aperture points D) impression points E) rating points A television commercial for Tylenol […]

________ is what happens when a product takes on meaning and is differentiated from other products in the category by virtue of its brand identity and image. A) Resonance B) Comprehension C) Conditioned learning D) Transformation E) Affect For most […]

Marty is an employee of Chevron/Texaco oil company. In terms of public relations, what term below best describes him? A) brand advocate B) influencer C) decision maker D) stakeholder E) opinion leader Which of the following is referred to as […]

Giving customers opt-in or opt-out options for receiving brand information digitally is an effective way to minimize ________. A) intrusiveness B) engagement C) share D) frequency E) viral communication The Internet, mail, and telephone are all examples of ________ media. […]

Which of the following is NOT considered a major type of advertising? A) brand B) retail C) direct-response D) institutional E) generational A commercial’s ________ refers to how fast or slowly the action progresses. A) storytelling B) action C) direction […]

The percentage of the total sales in a product category that a particular brand has is called the brand’s ________. A) position B) market segment C) distribution D) share of market E) exchange What do tracking studies show? A) performance […]

Which of the following is a tangible feature of a brand? A) a person’s feelings about the brand B) a person’s experience with the brand C) the product’s performance D) the product’s perceived value E) the brand’s image Communication efforts […]

Lisa writes original music and sometimes writes the lyrics along with the music for radio and television commercials. What is Lisa’s role in TV and radio production? A) producer B) director C) arranger D) composer E) mixer Media experts describe […]

User-generated content is supplied by ________. A) market researchers B) copywriters C) consumers D) media planners E) creative agencies Advertising is usually paid for by the ________. A) audience B) target C) agency D) advertiser E) media Answer: D Which […]

Which Amendment to the U.S. Constitution states that Congress shall make no law “abridging the freedom of speech or of the press”? A) First B) Second C) Third D) Fourth E) Fifth ________ is the multitude of messages all competing […]

Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers. Direct Data tracks geographic, demographic, and psychographic data, pulling together lists of potential target customers for its clients. When […]

The consumer’s ability to separate one brand from another in a product category is called ________. A) comprehension B) conviction C) differentiation D) association E) preference If a website’s ________ is cluttered or unclear, website visitors will likely give up […]

________ is the strategy based on reaching people with a message when they are near a store. A) Viral marketing B) Experiential marketing C) Mobile marketing D) Digital marketing E) Search marketing The visual that sticks in the mind and […]

Ronny finished college three years ago and has been working in the advertising industry ever since. Ronny feels comfortable adopting technological innovations at work and in his personal life, perhaps because he is a member of the first generation to […]

In best practices for tracking studies, information is first collected from consumers ________ after the campaign is launched. A) two days B) two weeks C) four weeks D) six weeks E) two months Your local newspaper is an example of […]

Which component of a communication brief details the brand’s essence, personality, and image? A) communication objectives B) problem C) target audience D) brand imperatives E) support A video technique in which one object gradually changes into another is called ________. […]

Which of the following is a benefit statement that looks to the future and predicts that something good will happen if you use the product? A) substantiation B) claim C) promise D) reason why E) unique selling proposition Which of […]

Kindles, iPhones, and iPads are all examples of ________. A) broadcast media B) outdoor media C) personal media D) user-generated content E) traditional media According to creative professionals, which type of audience member responds best to humor in advertising copy? […]

Which of the following departments in an advertising agency fulfills the three functions of research, planning, and buying? A) account planning department B) art department C) traffic department D) print production department E) media department In the process of developing […]

The decision to use any part of a news release at all is based on an editor’s judgment of its news value, and this is based on the information’s ________. A) timeliness B) proximity C) impact D) human interest E) […]

A ________ is a generic, non-original, non-novel idea. A) Big Idea B) cliche C) slogan D) tagline E) creative concept A company that uses an established brand name with a related line of products is using a(n) ________. A) co-brand […]