Consumer Behavior: Building Marketing Strategy 13th Edition

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Chapter 01 Consumer Behavior and Marketing Strategy Answer Key Multiple Choice Questions 1. A. shifted power from marketers to consumers. B. helped to strengthen the shift of power from consumers to marketers. C. helped give rise to the development of online crowd seeking. D. helped

50. Which of the following is NOT a critical question for developing marketing communications? A. Who do we want to communicate with? B. What effect do we want to have? C. What message will achieve the desired result? D. What media should we use? E. All

Chapter 10 Motivation, Personality, and Emotion Answer Key Multiple Choice Questions 1. A. motivation B. personality C. emotion D. perception E. needs Motivation helps answer the question of why consumers engage in specific behaviors. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium

53. While any given advertisement for a product may focus on only one or a few purchasing motives, the _____. A. advertising campaign should focus more on manifest motives because they always have a stronger influence on purchase decisions B. overall campaign should attempt to position

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Chapter 11 Attitudes and Influencing Attitudes Answer Key Multiple Choice Questions 1. (p. 384) A. belief B. emotion C. attitude D. cognition E. attribute An attitude is an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment.

Blooms: Remember Difficulty: 2 Medium Learning Objective: 11-05 Describe the role of message source; appeal; and structure on attitudes Topic: Source Characteristics Blooms: Remember Difficulty: 2 Medium Learning Objective: 11-05 Describe the role of message source; appeal; and structure on attitudes Topic: Source Characteristics Blooms: Remember Difficulty: 2 Medium

Chapter 12 Self-Concept and Lifestyle Answer Key Multiple Choice Questions 1. A. Conspicuous Consumers B. Information Seekers C. Sensation Seekers D. A and B E. all of the above Conspicuous Consumption, Information Seekers, Sensation Seekers, and Utilitarian Consumers are segments of the luxury consumption group.

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Difficulty: 3 Hard Learning Objective: 12-03 Explain specific lifestyle typologies and summarize those for luxury sports cars and technology Topic: General versus Specific Lifestyle Schemes Difficulty: 3 Hard Learning Objective: 12-03 Explain specific lifestyle typologies and summarize those for luxury sports cars and technology Topic: General versus Specific Lifestyle

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Chapter 13 Situational Influences Answer Key Multiple Choice Questions 1. A. others B. a specific situation C. marketing communications D. an extended decision-making process E. a social surrounding Consumers respond to marketing influences and the situation simultaneously. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember

Blooms: Remember Difficulty: 2 Medium Learning Objective: 13-03 Summarize the five characteristics of situations and their influence on consumption Topic: Temporal Perspectives Blooms: Remember Difficulty: 2 Medium Learning Objective: 13-03 Summarize the five characteristics of situations and their influence on consumption Topic: Temporal Perspectives Blooms: Remember Difficulty: 2 Medium

Chapter 14 Consumer Decision Process and Problem Recognition Answer Key Multiple Choice Questions 1. A. social media like Pinterest B. crowd sourcing like Kickstarter C. peer innovation like Quirky D. all of the above E. none of the above Crowdsourcing like Kickstarter facilitates the development of

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50. What has research revealed regarding consumers' variety-seeking behavior? A. Once a consumer tries another brand, there is a high probably that he or she will not return to the previous brand. B. Consumers usually switch to options within the same brand. C. Consumers are unwilling to

Chapter 15 Information Search Answer Key Multiple Choice Questions 1. (p. 511) A. watching streaming video on a mobile device. B. surfing the Internet. C. watching TV while interacting with another mobile device. D. local mobile search. E. all of the above. The term refers

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Learning Objective: 15-04 Discuss available information sources and the role of Internet and mobile search Topic: Internet Search Learning Objective: 15-04 Discuss available information sources and the role of Internet and mobile search Topic: Internet Search Learning Objective: 15-04 Discuss available information sources and the role of Internet and

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Chapter 16 Alternative Evaluation and Selection Answer Key Multiple Choice Questions 1. A. respond with "analysis paralysis" and make no decision. B. use heuristics to make a decision. C. end up feeling dissatisfied with their choice. D. blame themselves for making a bad choice. E.

75. Which decision rule requires the consumer to rank the evaluative criteria in terms of their importance and to establish a cutoff point for each criterion and requires that all brands are first considered on the most important criterion, the second most important, and so on until only

Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 3 Hard Learning Objective: 16-03 Explain evaluative criteria and their measurement Topic: Measurement of Evaluative Criteria Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 3 Hard Learning Objective: 16-03 Explain evaluative criteria and their measurement Topic: Measurement of Evaluative Criteria Accessibility: Keyboard Navigation Blooms: Remember

Chapter 17 Outlet Selection and Purchase Answer Key Multiple Choice Questions 1. A. visual inventory. B. social media engagement. C. push and pull technology. D. shoppertainment. E. all of the above. Shoppertainment is the use of engaging, entertaining, and memorable store environments that are emotionally

54. Harriet is very frugal, so she regularly combs the grocery ads looking for bargains. Usually she'll go to a particular store just to buy an advertised item, but sometimes she purchases other items that were not advertised as well. The purchase of the unadvertised items represent which

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50. Ronald is dissatisfied with a product he has bought. What is the first decision Ronald will make with regard to his dissatisfying situation? A. whether to complain to the store or to the manufacturer B. whether or not to stop buying that brand C.

Chapter 18 Postpurchase Processes, Customer Satisfaction, and Customer Commitment Answer Key Multiple Choice Questions 1. A. loyalty. B. mere touch. C. the endowment effect. D. the IKEA effect. E. the compromise effect. Researchers have dubbed the increased sense of value due to mere ownership as

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Chapter 19 Organizational Buyer Behavior Answer Key Multiple Choice Questions 1. A. The segment of small and moderate-sized businesses has a lot of potential. B. The segment of small and moderate-sized businesses has limited potential. C. The segment of large businesses is the most attractive.

54. Which of the following is NOT a category of organizational objectives? A. commercial B. governmental C. nonprofit D. cooperative E. temporal Organizational objectives can be categorized as commercial, governmental, nonprofit, and cooperative. A. commercial B. governmental C. nonprofit D. cooperative E. temporal Organizational objectives can

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54. What are the two major ways time varies between cultures? A. primary and secondary B. work and leisure C. family and personal D. monochronic and polychronic E. perspective and interpretation The two major ways time varies between cultures are perspective and interpretation. A. primary and

Chapter 02 Cross-Cultural Variations in Consumer Behavior Answer Key Multiple Choice Questions 1. A. for the most part need to be established on a country-by-country basis. B. can be established globally. C. were a legal concern in the past but with the rise of globalization

Chapter 20 Marketing Regulation and Consumer Behavior Answer Key Multiple Choice Questions 1. A. include the FDA and USDA B. have increased consumer satisfaction with counterfeit goods C. ensure the safety of counterfeit consumer goods D. require manufacturers of branded goods to reimburse consumers who

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Blooms: Remember Difficulty: 2 Medium Learning Objective: 20-02 Describe the various marketing activities aimed at children that are controversial Topic: Children's Online Privacy Issues Blooms: Remember Difficulty: 2 Medium Learning Objective: 20-02 Describe the various marketing activities aimed at children that are controversial Topic: Children's Online Privacy Issues Blooms:

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Chapter 03 The Changing American Society: Values Answer Key Multiple Choice Questions 1. A. generational shifts (younger women are now more educated than men) B. economics (the recent recession resulted in more men out of work) C. masculine/feminine values (there is a shift to more

Difficulty: 2 Medium Learning Objective: 03-04 Discuss values as they relate to cause-related marketing Topic: Cause-Related Marketing Difficulty: 2 Medium Learning Objective: 03-04 Discuss values as they relate to cause-related marketing Topic: Cause-Related Marketing Difficulty: 2 Medium Learning Objective: 03-04 Discuss values as they relate to cause-related marketing Topic:

Chapter 04 The Changing American Society: Demographics and Social Stratification Answer Key Multiple Choice Questions 1. Digital savvy consumers are leading-edge digital users who are early adopters and diffusers of information related to technology in terms of ____. A. Internet usage B. technology

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Blooms: Remember Difficulty: 2 Medium Learning Objective: 04-02 Define the concept of generations and discuss the generations that exist in America Topic: Generation X Blooms: Remember Difficulty: 2 Medium Learning Objective: 04-02 Define the concept of generations and discuss the generations that exist in America Topic: Generation X

52. Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market. Which of the following would have the greatest impact on this market by helping Hispanic bicultural teens differentiate from the U.S. mainstream? A. Stress

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Chapter 05 The Changing American Society: Subcultures Answer Key Multiple Choice Questions 1. A. unpopular because the events do not connect with ethnic subcultures B. popular as the only way of marketing to ethnic subcultures C. a means of engaging an ethnic subculture in an

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Chapter 06 The American Society: Families and Households Answer Key Multiple Choice Questions 1. A. 27 B. 2 C. 5 D. 15 E. 10 Statistical estimates put the number of single households at 27 percent. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1

57. A. initiator B. information gatherer C. influencer D. decision maker E. user The decision maker makes the final decision. A. initiator B. information gatherer C. influencer D. decision maker E. user The decision maker makes the final decision. A. initiator B. information gatherer

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Chapter 07 Group Influences on Consumer Behavior Answer Key Multiple Choice Questions 1. A. exchange B. speedway-sponsored event C. insurance policy D. community E. A and B At these events, Jeep owners meet and form relationships with other owners, deepen their involvement with their Jeep

marketers Topic: Communications Within Groups and Opinion Leadership 52. Vicki likes to visit a social network site called Fanfiction.com and read the stories that others post on this site. She doesn't really visit very often, and she has never posted a story on this site. Vicki is

Learning Objective: 07-06 Discuss innovation diffusion and use an innovation analysis to develop marketing strategy Topic: Diffusion Process Learning Objective: 07-06 Discuss innovation diffusion and use an innovation analysis to develop marketing strategy Topic: Diffusion Process Learning Objective: 07-06 Discuss innovation diffusion and use an innovation analysis to develop

Chapter 08 Perception Answer Key Multiple Choice Questions 1. A. when the characters praise the features of the brand B. when an ad for the product appears during the commercial break C. when there are more female than male viewers D. A and B E.

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Blooms: Remember Difficulty: 1 Easy Learning Objective: 08-04 Explain interpretation; the factors that affect it; and the resulting marketing implications Topic: Interpretation Blooms: Remember Difficulty: 1 Easy Learning Objective: 08-04 Explain interpretation; the factors that affect it; and the resulting marketing implications Topic: Interpretation Blooms: Remember Difficulty: 1 Easy

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56. The process of encouraging partial responses leading to the final desired response is known as _____. A. step learning B. staging C. stepping D. shaping E. modeling Shaping is a critical step in the purchase or trial of a product. A. step learning B. staging

Chapter 09 Learning, Memory, and Product Positioning Answer Key Multiple Choice Questions 1. A. It is hard to "unlearn." B. Learning can happen subconsciously. C. Experience (e.g., pushing a button gets results) can result in learning. D. All of the above are true. E. None

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