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Chapter 17 Outlet Selection and Purchase Answer Key
Multiple Choice Questions
1.
Brick-and-mortar stores with the goal to design environments that are emotionally engaging,
entertaining, and memorable are using a strategy known as
2.
Which of the following is TRUE regarding Internet shopping?
3.
The top categories of online spending include
Topic: Internet Retailing
4.
Any source of products or services for consumers is referred to as a _____.
5.
The process of consumers acquiring product through mail, telephone, or computer orders is
referred to as _____.
6.
Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of
calling the toll-free number to purchase the lamps, she went to Pottery Barn's website and
ordered them. This is an example of _____.
7.
It is predicted that the total Web-influenced in-store sales is _____.
8.
Which online shopping segment found by Experian is the highest catalog shopper?
9.
Which online shopping segment found by Experian is older, middle income, and only looking
for functional necessity?
10.
Greg is a carpenter and his wife, Marsha, is a second-grade teacher. They use their computer
to keep in touch with their children and rarely shop online. In which online shopping segment
do they belong?
11.
Paul's grandchildren gave him a computer for Christmas, but he seldom uses it to shop. He
only goes to the grocery store to restock his pantry once a month. In which online shopping
segment does Paul belong?
Topic: Internet Retailing
12.
Which online shopping segment found by Experian is less likely than average to have bought
online in the past 12 months and enjoys shopping?
13.
Which of the following statements is FALSE regarding Internet retailing?
14.
Which of the following is the major reason consumers give for shopping online?
15.
Jessica and Marty know how to shop online, but they prefer to go to the mall where they meet
their friends for coffee in the food court. Jessica and Marty represent which online shopper
segment?
16.
Which online shopping segment found by Experian is younger, heavily female, and sees
shopping as fun?
17.
Which of the following is NOT an online shopper segment?
Topic: Internet Retailing
18.
Kim did much of her Christmas shopping on the Internet last year. She enjoys buying online
and does so frequently. She also likes going to the mall so she can see and try on the latest
fashions. Kim represents which online shopper segment?
19.
Which online shopping segment found by Experian is 10 percent more likely on average to
have shopped online in the past 12 months looking for good deals?
20.
Hank is seen by others as the go-to if they have questions related to finding good deals on the
Internet. He likes to shop online because, to him, it's more fun than going to a store. To which
online shopping segment does Hank belong?
21.
Which online shopping segment found by Experian buys in stores and does heavy online
research prior to buying?
22.
John can afford the finer things, and often goes to boutiques to make his purchases. He does,
however, research brands and prices online before doing so. To which online shopping
segment does John belong?
23.
The top barrier(s) to Internet shopping is(are) ______.
24.
Shoppers who browse and/or purchase in more than one channel simultaneously are known
as _____.
25.
Tasha loves to shop at Macy's. She can scan Jessica Simpson bar codes with her BlackBerry
app and check prices and availability in Macy's and other stores at the same time. To which
shopping segment does Tasha belong?
26.
In order for online retailers to convert website visitors to buyers they must _____.
27.
Approaches to reduce online privacy concerns include
28.
Which of the following is FALSE regarding shopping cart abandonment?
29.
Which of the following is NOT a reason consumers give for why they don't like shopping in
stores?
30.
What was the MAIN reason consumers gave in a survey for why they don't like shopping in
stores?
31.
Suzy is having her sixth birthday party at Club Libby Lu at a department store in the mall. She
and six of her friends will get a complete "make-over" with glittery makeup and shiny
extensions added to their hair. This is an example of which approach retailers are taking to
improve the shopping experience?
32.
Which of the following barriers to online purchasing is related to consumer fears regarding
how personal information about them that is gathered online might be used?
33.
How can firms enhance consumers' control with regard to online privacy concerns?
34.
Sarah just purchased some casual twill pants from L.L.Bean. When she was checking out, she
was asked for her e-mail address. Below that box was a box that was checked that indicated
she would like to receive promotion messages and have her information shared with similar
marketers. She unchecked that box because she did not want to receive these promotional
offers and did not want her information shared. This is an example of which approach online
retailers are using to enhance consumers' control?
35.
MVM (My Virtual Model) helps consumers shopping online overcome which barrier?
36.
Omni-channel shoppers _____.
37.
Financial cost, time cost, and effort cost are examples of _____.
38.
Consumers who browse and/or purchase in more than one channel are known as _____.
39.
Which of the following affects consumers' retail outlet selection?
40.
Which of the following is NOT a factor affecting consumers' retail outlet selection?
41.
A given consumer's or target market's perception of all the attributes associated with a retail
outlet is generally referred to as the _____.
Topic: Outlet Image
42.
The "merchandise" dimension of store image includes _____.
43.
The "service" dimension of store image includes all of the following EXCEPT _____.
44.
Which dimension of store image consists of quality, selection, style, and price components?
45.
Rebecca is opening a women's shoe store. She is carefully considering the quality, selection,
style, and price that she wants for her store. Which dimension of store image is she concerned
with?
46.
Which of the following components represent the service dimension of a store's image?
47.
Wendy was describing to her friend what the American Girl store is Chicago is like. She was
telling her about all the different rooms that were in the store, such as a room for each doll
(e.g., Bitty Baby, Felicity, Kit, etc.), a room for furniture, a room for girl-sized clothing that
matched the dolls' clothing, the tea room, and the auditorium where she saw a stage show.
Which dimension of store image was Wendy describing?
48.
Good product offers and information, value, and alignment with consumers' interests are
components of which dimension of online retailer image?
49.
The trustworthiness dimension of an online retailer's image is represented by which
components?
50.
Brands owned and sold by a specific retail outlet are known as _____.
51.
Kelly likes to shop at Target. She really likes the Archer Farms brands with the rooster on the
label, which is one of Target's own brands and can only be purchased there. These types of
brands are known as _____.
52.
What is the key to success of store brands?
53.
Sales of additional items to customers who came to purchase an advertised item are referred
to as _____.
