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Chapter 05 The Changing American Society: Subcultures Answer Key
Multiple Choice Questions
1.
Sponsorship of ethnic events is _____.
2.
A segment of a larger culture whose members share distinguishing values and patterns of behavior is
known as a(n) _____.
3.
Many companies develop special marketing mixes for a segment of a larger culture whose members
share distinguishing values and patterns of behavior. These segments are known as _____.
4.
The degree to which an individual behaves in a manner unique to a subculture depends on _____.
5.
Which of the following are bases for subcultures in the United States?
6.
Which of the following are the most commonly described subcultures?
7.
Which of the following statements is FALSE regarding subcultures in the United States?
8.
By 2030, what percentage of the U.S. population will be made up of non-European ethnic groups?
9.
The U.S. Census Bureau's overall projections of ethnic subculture size understate the importance of
ethnic groups to specific _____.
10.
_____ subcultures are defined as those whose members' unique shared behaviors are based on a
common racial, language, or national background.
11.
Which of the following is the largest ethnic subculture in the United States?
12.
The relatively faster growth rate of non-European groups in the United States is due to their _____.
13.
Which of the following was the source of the most immigrants into the United States in 2009?
14.
Which of the following statements is TRUE regarding ethnic subcultures?
15.
Which of the following is predicted to be the fastest-growing ethnic group in the United States between
2010 and 2030?
16.
Which of the following ethnic groups is predicted to have the youngest median age in the United States
in the year 2015?
17.
Malcolm is studying subcultures in the United States. He is trying to identify the subculture that has the
highest education levels and median household incomes. Which ethnic group meets these criteria?
18.
Toys-R-Us is examining subcultures in the United States and wants to identify the ethnic subculture that
has the greatest percentage of children under the age of 18. Which ethnic group meets this criterion?
19.
Compared to the white population, Asian Americans tend to _____.
20.
Which of the following is NOT a segment of the African American market identified by Yankelovich?
21.
Which segment of the African American market identified by Yankelovich is younger, has the highest
education and income, and is positive about the future?
22.
Jeffrey is a 35-year-old African American who is positive about the future. He describes himself as
Black, but feels Black slang should be avoided. To which segment of the African American market
identified by Yankelovich would Jeffrey belong?
23.
Which segment of the African American market identified by Yankelovich is middle age, is upper-
middle income, is family-oriented, and prefers to be around people of their own ethnicity?
24.
Theresa is a 40-year-old single parent living in the city. She is confident and positive and enjoys
wearing the latest fashions. Which segment of the African American market identified by Yankelovich
best describes Theresa?
25.
Which segment of the African American market identified by Yankelovich is younger, male, brand
conscious, stressed out about school and work, and the heaviest users of such technology as blogs and
IM?
26.
Nick is 23 years old and trying to balance school and work so that he can afford to buy the latest iPhone
to keep in touch with his friends. Which African American market segment identified by Yankelovich
best describes Nick?
27.
Which African American market segment identified by Yankelovich is teens living at home, with more
than half raised by a single parent, is tech savvy, and is brand conscious, especially those brands popular
with their culture?
28.
LaShonda is an African American high school student who lives with her single mother. She is tech
savvy, watches BET, and buys brands that are popular with her culture. To which segment of the
African American market identified by Yankelovich would LaShonda belong?
29.
Which African American market segment identified by Yankelovich is older, is upper middle class, is
heavily online, prefers Black advertising, and strongly supports "Buying Black."
30.
Robert is a successful 51-year-old, lives in the suburbs, and enjoys reading Jet and Ebony magazines.
He drives out of his way to shop exclusively at black-owned businesses. To which segment of the
African American market identified by Yankelovich would Robert belong?
31.
Jimmy is a 55-year-old African American who lives in the suburbs with his family. He is not in good
health, and he has not been able to buy health insurance with his limited income. In terms of
Yankelovich's segments of African Americans, which one best describes Jimmy?
32.
Shondra is an African American who can't afford to go out after work, so she spends a lot of her free
time watching television and visiting her friends. She doesn't use brands to indicate to others her style
and identity and tends to be more price sensitive than others. In terms of Yankelovich's segments of
African Americans, which one best describes Shondra?
33.
Which of the following magazines is NOT in the Black Men's Top 5?
34.
Which of the following statements is TRUE regarding African American Internet usage?
35.
_____ involves creating or sponsoring an event that has a particular appeal to a market segment.
36.
Chrysler sponsored Patti LaBelle's "The Gospel According to Patti" concert tour in 2006 in which
Chrysler offered test drives before each concert and donated $5 for each test drive to Ms. LaBelle's
chosen charity. This marketer is using _____ to reach this market.
37.
What is the major difference between white and black shoppers' store selection criteria?
38.
According to the Census Bureau, a person of Cuban, Mexican, Puerto Rican, South or Central
American, or other Spanish culture or origin regardless of race is defined as a(n) _____.
39.
Juan came from Cuba in the late 1990s and is currently living in Miami, FL. According to the Census
Bureau, Juan would be classified as a(n) _____.
40.
Mexican Americans tend to live in which region of the United States?
41.
Which subculture of Hispanics tends to have incomes well above the others?
42.
While marketers must be sensitive to nationality-based differences, some variables create sufficient
cultural homogeneity for most products and advertising campaigns targeted to the Hispanic market.
Which of the following is one of those variables?
43.
The degree to which an immigrant has adapted to his or her new culture is known as _____.
44.
Which generation of Hispanic adults was born outside the United States, has the lowest income and
education, is most likely to identify themselves as Hispanic, is most likely to have Spanish as their
primary language, and is most likely to possess traditional values including a masculine view of the
family decision hierarchy?
45.
Jose was born in Mexico and came to the United States in 1975. He still speaks primarily Spanish, has
not graduated from high school, and works as a day laborer in the agricultural industry in California. He
and his family still possess traditional values, which include him making all the decisions for his
family's welfare. The Pew Hispanic Center would identify Jose as which generation of Hispanic adults?
46.
According to the Pew Hispanic Center, which generation of Hispanic adults was born in the United
States to immigrant parents, is more likely than the previous generation to identify themselves as
Americans, is equally split between bilinguals and English as their primary language, and is somewhat
less likely to ascribe to traditional values?
47.
Carlos was born in the United States to immigrant parents. He has a higher income and education than
his father, is more likely to identify himself as an American, speaks Spanish and English fluently, and is
less likely to ascribe to traditional values than his parents. According to the Pew Hispanic Center, to
which generation of Hispanic adults does Carlos belong?
48.
According to the Pew Hispanic Center, which generation of Hispanic adults is born in the United States
to U.S. born parents, has the highest education and income levels, is most likely to identify themselves
as Americans, is most likely to have English as the primary language, and is somewhat less likely to
ascribe to traditional values?
49.
Maria's grandparents immigrated from Mexico, but her parents were both born in the United States. She
has an MBA and earns the highest income in her family; she identifies herself as an American, speaks
English as her primary language, and does not ascribe to the traditional values of her grandparents. In
terms of the Pew Hispanic Center's generations of Hispanic adults, to which generation does Maria
belong?
50.
Which religion heavily influences the Hispanic culture?
51.
Bicultural Hispanic teens tend to ____.
