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48.
_____ relates to the collection and use of information from websites.
49.
Which of the following is the result of concern regarding the invasion of children's privacy?
50.
Which of the following statements is TRUE regarding the Children's Online Privacy Protection
Act (COPPA)?
51.
What year did the rules based on the guidelines in the Children's Online Privacy Protection Act
go in to effect?
52.
Rita has noticed when she goes to children-oriented websites with her daughter that there are
clear and prominent links to privacy policies and that whenever an attempt to request
information appeared, it required her consent. These things that Rita has noticed are the result
of which law?
53.
Regulation of marketing activities aimed at adults has focused on _____.
54.
Which part of the FTC Privacy Protection Framework relates to data security, reasonable
collection units, sound retention practices, and data accuracy?
55.
Which of the following is(are) part of the FTC Privacy Protection Framework?
56.
The FTC has recently put forth a new Privacy Protection Framework that includes _____.
57.
Nat wants to comply with the FTC's recommendations regarding consumer-oriented
commercial websites that collect personal identifying information from or about consumers.
Which of the following is NOT one of the recommendations made by the FTC?
58.
"Royal makes tires for the Jeep Liberty" is an example of a(n) _____.
59.
Which of the following is a major concern regarding legal and ethical behavior with respect to
marketing communications?
60.
What are the three major concerns regarding legal and ethical behavior with respect to
marketing communications?
61.
Critics of ads that emphasize beauty or sex appeal as major benefits feel that the harmful
effects may be most severe for which consumers?
62.
Implied meanings that consumers derive when interpreting language in a practical way are
known as _____.
63.
Which of the following is the MOST difficult to regulate?
64.
Advertising run by a firm to cause consumers to unlearn inaccurate information they acquired
as a result of the firm's earlier advertising is called _____.
65.
For years, Doan's Pills advertised that this medication is superior for relieving back pain. The
FTC found this claim to be deceptive and ordered Doan's to run advertising that informed
consumers of this deception in an attempt to cause consumers to unlearn the inaccurate
information. What type of advertising is this known as?
66.
Which of the following statements is FALSE regarding corrective advertising?
67.
In several ads for Listerine over a period of more than a year, the company made statements
that previous ads were not true in that Listerine cannot kill the germs that cause a cold. Which
type of advertising does this illustrate?
68.
Which of the following has the purpose of ensuring that consumers are provided with
adequate information?
69.
Which of the following consumers are LEAST likely to be able to use the information provided
by marketers?
70.
Which law deals with nutrition labeling on products' packages?
71.
A new rule that requires marketers to list the number of grams of trans fat on a product's
package is an amendment of which law?
72.
What are trans fats?
73.
Susan picked up a package of potato chips and noticed on the front of the package the words,
"0 grams of trans fat." She looked at the nutrition label and noticed that listed beneath the
number of total grams of fat was the number of grams of trans fat, which was zero in this case.
The trans fat information appearing on the nutritional label is a result of the new label rule
enacted by the ______.
74.
What is the health risk of trans fat that prompted to government to require that the number of
grams of trans fat be provided in nutrition labels on packages?
75.
While government and businesses want consumers to have full disclosure, which of the
following might result for consumers?
76.
Which of the following is a major issue consumer groups have concerning products?
77.
The primary federal agency involved in regulating pricing activities is the _____.
78.
New FDA package designs for cigarettes in 2012 will _____.
True / False Questions
79.
Marketing practices are sometimes controversial.
80.
The regulation of marketing activities aimed at children focuses primarily on product safety,
advertising and promotions, and child pornography.
81.
Piaget's stages of cognitive development indicate that children lack the ability to fully process
and understand information, including marketing messages, until around 12 years of age.
82.
The Children's Advertising Review Unit (CARU) is part of the FTC's regulation of marketing
practices aimed at children.
83.
CARU guidelines allow for the use of price minimizations such as "only $19.99."
84.
CARU guidelines that prohibit price minimizations such as "only $19.99" are related to
concerns regarding advertising effects on health/safety/values.
85.
Research indicates that disclaimers such as "Part of a nutritious breakfast" or "Each sold
separately" are fully understood even by children as young as 3 years old.
86.
Four of the basic principles that underlie the CARU's guidelines for advertising directed at
children focus on the concerns over the impact of commercial messages on children's health
and safety and on their values.
87.
Even ads clearly not targeting children can have potentially harmful consequences for them.
88.
Advertising is frequently criticized as fostering overly materialistic, self-focused, and short-term
values in children.
89.
Ads in such places as school buses, scoreboards, bulletin boards are classified by Consumers
Union as in-school ads.
90.
Concern over the invasion of children's privacy prompted Congress to pass the Children's
Internet Protection Act in October 1998.
91.
Regulation of marketing activities aimed at adults focuses on marketing communications,
product features, pricing practices, and privacy.
92.
There are three major concerns focused on the information that marketers provide to
consumers, generally in the form of advertisements: the accuracy of the information provided,
the adequacy of the information provided, and the cumulative impact of marketing information
on society's values.
93.
Gillette's advertising for the M3 Power razor that claimed that "gentle micropulses stimulate
hair up and away from skin" was deemed to be literally false by the court hearing the case.
94.
Determining the exact meaning of a marketing message is a simple process.
95.
Corrective advertising is advertising run by the government to cause consumers to unlearn
inaccurate information they acquired as a result of a firm's earlier advertising.
96.
Perhaps the most controversial pricing area today is the use of reference prices.
Essay Questions
97.
Discuss the concerns about the ability of children to comprehend commercial messages.
98.
You just graduated from college and started a new job at a consumer packaged goods
manufacturer. You will be involved with marketing activities aimed at children. Briefly describe
the controversial marketing activities aimed at children that you should be aware of.
99.
List the key provisions of the Children's Online Privacy Protection Act (COPPA).
100.
List the three guidelines of the new FTC Privacy Protection Framework.
on.
101.
What are the issues regarding pricing practices, and which federal agency regulates pricing
activities?
