Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
52.
One aspect of purchasing from QVC, one of the cable shopping channels on television, is that
the "offer" will expire within a certain amount of time, creating a sense of urgency among
consumers. Teresa watches this channel frequently and admits that this aspect of the situation
does influence her decision to buy something. Which characteristic of the situation is
influencing Teresa and others' behavior?
53.
Shopping on the Internet provides which important time-related dimension(s)?
54.
The reason the consumption activity is occurring is the situation characteristic of _____.
55.
Stacy is shopping to purchase new linens for her guest room. Which situational characteristic
is influencing her behavior?
56.
Which of the following is a reason consumers give gifts?
57.
James is giving his cousin, Conor, a new video game for his birthday. Which of the following is
the most likely reason James is giving this gift?
58.
John is a salesman and gave one of his customers an expensive watch. Which of the following
is the most likely reason John gave this gift?
59.
One study found that wedding gifts tend to be _____ while birthday gifts tend to be _____.
60.
Rachel is going to the mall to purchase a wedding gift for a co-worker. Based on research,
which type of product is she likely to buy?
61.
Which of the following is a way that gifts communicate symbolic meaning?
62.
A person who shops a nicer store than normal because he or she is buying a gift is influenced
by the _____ characteristic of the situation.
63.
Features of the individual person that are not lasting characteristics, such as momentary
moods or conditions, are called _____.
64.
Transient feeling states that are generally not tied to a specific event or object are known as
_____.
65.
Which of the following are antecedent states?
66.
A market research study asked consumers to rate themselves with respect to several
adjectives, such as happy, cheerful, peaceful, sad, blue, and depressed. What is this research
trying to assess?
67.
Which of the following statements is TRUE regarding moods?
68.
Which of the following reflects temporary states of being rather than temporary states of
mind?
69.
Clark and his family normally live paycheck to paycheck. However, this month, they found
themselves with a little extra money, so they decided to go out to a nice restaurant and to a
movie. This is an example of the antecedent state of _____.
Momentary conditions reflect temporary states of being.
70.
Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar.
Stan is attempting to manage his _____.
71.
What do Hispanic girls celebrate when they are 15 years old?
72.
Magdalena and her family live in a Honduran neighborhood of Queens, New York. She is
looking forward to the extravagant Egyptian-themed party her parents are giving her for her
upcoming 15th birthday where she will be carried in on a platform by six of her classmates.
This party will celebrate Magdalena's __________.
73.
A socially defined occasion that triggers a set of interrelated behaviors that occur in a
structured format and that have symbolic meaning is referred to as a _____.
74.
Every year around the 4th of July, families get together and celebrate a family reunion as well
as Independence Day. The Normans, one such family, does this every year, and the party is
pretty much the same every year. A cookout is held at one family member's home, and games
for the children are played, such as a three-legged race and an egg toss competition. The
family that wins the overall competition gets to take home a hideous, but meaningful trophy for
that year. This is an example of a _____.
75.
Giving out candy to children on Halloween, giving chocolate and roses to sweethearts on
Valentine's Day, and wearing green and drinking green beer on St. Patrick's Day are all
examples of _____.
76.
Which of the following statements is FALSE regarding ritual situations?
77.
Binge drinking among college students can be described as a(n) _____.
78.
Which of the following is a step in the approach for developing situation-based marketing
strategies that was given in the textbook?
79.
Which of the following is the FIRST step in the approach for developing situation-based
marketing strategies?
80.
Richard is studying how various usage situations influence the consumption of his company's
products. He conducted qualitative analyses (i.e., focus group discussions and depth
interviews) as well as surveyed a larger sample of consumers to better understand and
quantify how products are used and the benefits sought in the usage situation by the market
segment. Richard is performing the first two steps in an approach to develop _____.
True / False Questions
81.
To better understand a consumer's behavior, we must know about the consumer, about the
primary stimulus object, and about the situation.
82.
Consumer behavior occurs within four broad categories or types of situations: the
communications situation, the purchase situation, the usage situation, and the social situation.
83.
Expanded usage situation strategies can produce major sales gains for established products.
84.
The disposition situation can create significant social problems as well as opportunities for
marketers.
85.
Physical surroundings represent the situational characteristic that has the greatest impact on
consumption behavior.
86.
Psychographics is the process managers use to manipulate the physical retail environment to
create specific mood responses in shoppers.
87.
Consumers typically attend the theater for utilitarian purposes.
88.
The only aspect of music that influences consumer behavior is tempo.
89.
Personal space and resulting crowding perceptions can vary from culture to culture.
90.
Individuals tend to comply with group expectations, particularly when the behavior is visible.
91.
The presence of close family members during the shopping occasion increases impulse
buying more than close friends.
92.
Mood is an example of a momentary condition reflecting a temporary state of being.
93.
Marketers do not attempt to change or create consumption patterns associated with rituals.
94.
Individuals cannot "create" the situations they face.
95.
Determining how products are currently used across situations can help the marketer develop
appropriate advertising and positioning strategies.
Essay Questions
96.
Describe the nature of situational influence on consumer behavior, and briefly discuss the four
broad categories or types of situations.
97.
Pablo is planning on opening a Mexican restaurant in the town where he lives. He is
considering how to design the physical environment of the restaurant. Discuss the
components of the physical surroundings that can influence consumption behavior and make
some recommendations to Pablo regarding each component.
98.
Tim is looking for a gift for his relatively new girlfriend—he likes her a lot but is not sure if she's
"the one." He's facing somewhat of a dilemma with this gift because he doesn't want to send
the wrong message to her, but he doesn't want to appear cheap, either. Moreover, he's not
sure how she really feels about him. Explain the types of symbolic meaning the gift he selects
might hold.
99.
Explain why ritual situations are important to marketers.
100.
You are tasked with the responsibility of developing a situation-based marketing strategy.
Explain how you would go about doing that.
