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54.
What are the two major ways time varies between cultures?
55.
A culture's overall orientation toward time is known as its _____.
56.
Before a marketer can successfully launch a brand in a foreign country, several nonverbal
communication factors need to be understood. One of these factors is time, and international marketers
must understand a culture's overall orientation toward time. This is known as a culture's _____.
57.
Which time perspective views time almost as a physical object believing that a person does one thing at
a time?
58.
Ralph is very prompt. If he says he will be there at 10:00 a.m., he will be there exactly at that time.
Furthermore, he will not begin another task until he is completely done with the one he is currently
working on. Which time perspective does Ralph have?
59.
A culture that tends to view time as being less discrete and less subject to scheduling, views
simultaneous involvement in many activities as natural, allows activities to occur at their own pace
rather than according to a predetermined timetable is adhering to a _____ time perspective.
60.
Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely
comes to class 30-60 minutes late and does not turn in assignments by the deadline. One of his
professors pulled him aside and asked him why he's always late for class and turns his work in late. Jose
was surprised that his professor was bothered by this as this behavior is entirely acceptable in Brazil. In
fact, it's expected. Which of the following best describes Jose's time perspective?
61.
The nearness that others can come to you in various situations without your feeling uncomfortable is
known as _____.
62.
Which of the following is considered a symbol that has varying meaning across cultures?
63.
In which country is the concept of guanxi, which involves personal relationships, an important
consideration?
64.
_____ represents generally accepted ways of behaving in social situations.
65.
Charmaine is a member of a Junior Miss organization that teaches young women how to behave in
various social situations. She is learning manners, how to carry herself, and appropriate attire for
specific situations. Charmaine is learning _____.
66.
In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters
very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is
completed, the two know where they stand in relation to each other and their respective statures within
the hierarchy of corporate or government bureaucracy. What is "meishi"?
67.
Which of the following is enabling the growth of a global culture?
68.
What is the largest single influence on the movement toward uniformity in the global youth market?
69.
Which of the following is FALSE regarding trends in the global youth market?
70.
_____ describes a population in terms of its size, structure, and distribution.
71.
Dale has to write a research report about Poland in his International Marketing class. One aspect he
must learn about the country is its size, structure, and distribution. What does this represent?
72.
With respect to demographics, which of the following refers to the number of individuals in a society?
73.
The population of the United States is more than 300 million people. With respect to demographics, this
number represents _____.
74.
With respect to demographics, which of the following describes the society in terms of age, income,
education, and occupation?
75.
_____ refers to the physical location of individuals in terms of geographic region and rural, suburban,
and urban location.
76.
_____ is based on the cost of a standard market basket of products bought in each country.
77.
Which country has the largest percentage of its citizens older than 60 years of age?
78.
Using one marketing strategy across various cultures is referred to as _____.
79.
Which one of these factors is NOT true regarding glocalization?
80.
Which of the following is a key consideration for each geographic market that a firm is contemplating?
81.
Unilever is highly successful in marketing its laundry products outside of the United States. Which
factors do they use to adapt within and across countries where they do business?
True / False Questions
82.
Two companies cannot use the same logo and brand name when operating in different countries.
83.
Marketing across cultural boundaries is a difficult and challenging task.
84.
While culture heavily influences marketing strategy, culture is not influenced by marketing strategy.
85.
Global citizens are highly concentrated in the United States and the United Kingdom.
86.
Cultures are static and rarely change.
87.
Other-oriented values reflect a society's view of the appropriate relationships between individuals and
groups within that society.
88.
Collectivism is a defining characteristic of American culture.
89.
The family unit is the basis for virtually all societies.
90.
The changing and expanding roles of women throughout much of the world is creating new
opportunities as well as challenges for marketers.
91.
Power gap refers to the degree to which people accept inequality in power, authority, status, and wealth
as natural or inherent in society.
92.
Terminal materialism is the acquisition of things to enable one to do something.
93.
The meaning of time varies between cultures in two major ways: time perspective and interpretations
assigned to specific uses of time.
94.
Personal space refers to the nearness that others can come to you in various situations without your
feeling uncomfortable.
95.
The color blue connotes femininity in Holland but masculinity in Sweden and the United States.
96.
The largest single influence toward uniformity among youth worldwide is education.
97.
Psychographics describe a population in terms of its size, structure, and distribution.
98.
Adapting products and services to local considerations is known as localizing.
Essay Questions
99.
List the cultural factors that influence consumer behavior and marketing strategy.
100.
Explain the concept of culture, and discuss why is it important to study for understanding consumer
behavior.
101.
Compare and contrast (a) other-oriented values, (b) environment-oriented values, and (c) self-oriented
values.
102.
Jason is planning a business trip to Japan, and it is his first time doing business in that country. Discuss
some value differences between Japanese culture and American culture that are most relevant to him in
a business meeting situation.
103.
Name the seven factors influencing nonverbal communications, and describe four of them.
104.
List and describe the three trends in the global youth market.
105.
List and explain four of the seven factors that Unilever utilizes in order to successfully sell its laundry
products globally.
