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Chapter 14 Consumer Decision Process and Problem Recognition
Answer Key
Multiple Choice Questions
1.
Consumer-to-consumer solutions to "problems they never knew they had" have accelerated
due to the rise of _____.
2.
What is the first stage of the consumer decision process?
3.
Which of the following statements is FALSE regarding consumer decisions and the consumer
decision process?
4.
Which of the following is(are) a type of consumer decision making discussed in your text?
5.
Which of the following is NOT a type of consumer decision making discussed in your text?
6.
The level of concern for, or interest in, the purchase process triggered by the need to consider
a particular purchase is known as _____.
7.
Blake doesn't much care about cars but is engaging in a substantial amount of information
search about cars because he is about to buy a new car. In terms of involvement, Blake is
_____.
8.
Very high levels of purchase involvement tend to produce _____.
9.
Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and
filled up her tank. Emma's decision on which gas to purchase is characterized by _____.
10.
Which type of consumer decision making only includes the stages of problem recognition,
limited internal information search, purchase, and limited postpurchase behavior?
11.
Which type of consumer decision making does NOT include alternative evaluation?
12.
Which type of consumer decision making includes only a limited internal information search
and no external search for information?
Topic: Nominal Decision Making
13.
Which type of consumer decision making includes the evaluation of only a few attributes,
simple decision rules, and few alternatives?
14.
Which type of consumer decision making involves the evaluation of many attributes and
alternatives and employs complex decision rules?
15.
Which type of decision making process in effect involves no decision per se?
16.
Nominal decision making is sometimes referred to as _____.
17.
A completely nominal decision does not even include consideration of _____.
18.
Nominal decisions can be broken into which two distinct categories?
Topic: Nominal Decision Making
19.
Which type of nominal decision is characterized by a fairly high degree of product involvement
but a low degree of purchase involvement?
20.
Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke.
This is the brand he always buys, and he would not even consider purchasing another brand.
Which type of nominal decision does this illustrate?
21.
Which type of nominal decision is characterized by a consumer believing that all brands within
a given product category are about the same and not attaching much importance to the
product category or purchase?
22.
Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue
Bell ice cream before and purchases it again. She's not committed to this brand; it's just that
she and her family like it. Which type of nominal decision is this?
23.
Which type of decision making involves internal and external search, few alternatives, simple
decision rules on a few attributes, and little postpurchase evaluation?
24.
Which type of decision making covers the middle ground between nominal and extended
decision making?
25.
Which type of decision making involves recognizing a problem for which there are several
possible solutions?
26.
Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones
and can take a picture. She's not going to conduct a big search for a new phone as she's just
going to consider a few others. Which type of decision making is this?
27.
Which type of decision making involves an extensive internal and external information search
followed by a complex evaluation of multiple alternatives and significant postpurchase
evaluation?
28.
The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and scored a
34 on the ACT. She is president of the debate team and the national honor society as well as
a member of the cheerleading squad. Olivia wants to attend medical school, so both she and
her parents are very concerned about which undergraduate school she attends. They have
spent countless hours on the Internet examining universities, and they have already visited
five campuses. For Olivia and her parents, which type of decision making does this
represent?
29.
_____ is the result of a discrepancy between a desired state and an actual state that is
sufficient to arouse and activate the decision process.
30.
Tess noticed that she was almost out of shampoo. Which stage of the decision process will
this observation activate?
31.
A(n) _____ is the way an individual perceives his or her feelings and situation to be at the
present time.
32.
Bessie is at the grocery store and is trying to remember some of the things she needs to buy.
She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure
she has another bottle left at home, so she doesn't purchase another. Bessie's perception of
her current situation regarding this product reflects her ____.
33.
A(n) _____ is the way an individual wants to feel or be at the present time.
34.
Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which
represents her _____.
35.
Which of the following statements is FALSE regarding problem recognition?
36.
Which of the following drives problem recognition?
37.
The level of one's desire to resolve a particular problem depends on which factors?
38.
Relative importance of a problem is determined by which of the following?
39.
What are the types of consumer problems?
40.
Which type of consumer problem is one the consumer is aware of or will become aware of in
the normal course of events?
41.
Many elderly consumers have problems with arthritis. This painful condition makes it almost
impossible for them to open jars or medicine containers because the joints in their fingers are
so stiff. Which type of consumer problem is this?
42.
Which type of consumer problem is one of which the consumer is not aware?
43.
The Martins' home has potentially unsafe levels of radon, but they have no idea because it is
odorless and they have not been feeling any ill effects from it. In fact, several homes have this
problem and the owners are not aware of it, and they may never become aware of it unless
testing is done. What type of consumer problem is this?
44.
Which of the following statements is TRUE regarding active and inactive consumer problems?
45.
Which of the following is a nonmarketing factor affecting problem recognition?
46.
Which nonmarketing factor affects a consumer's desired state?
47.
All EXCEPT which of the following nonmarketing factors affect consumers' desired state?
48.
Which of the following is a nonmarketing factor affecting consumers' actual state?
49.
All EXCEPT which of the following nonmarketing factors affect a consumer's actual state?
