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57.
Bob is in the sixth grade. His family does not own a computer, and he really needs one to do his
homework. He also wants one so he can play some of the games he hears his friends talking about. His
parents realize that he needs a computer, but they really have no need for one and probably will never
use it. Because they don't know much about computers, they are letting Bob do all the research and
asked him to find the options that will meet his needs. However, his parents are the ones who will make
the final decision on how much to spend and which computer to purchase. In terms of the family
purchase roles, which role do Bob's parents play?
58.
What family purchase role is played by the individual who actually purchases the product the family has
decided upon?
59.
While the entire family is usually involved in major purchase decisions, Lisa is the one who usually
makes the actual purchase. What family purchase role does Lisa play?
60.
Carla and John are both children, but they use their family's electronic equipment such as TVs, DVD
players, and stereo equipment. They did not play much of a role in the purchase decision on which
brands to buy, but their parents did consider their needs when deciding on which products and brands to
purchase. In terms of family purchase roles, what role do these children play?
61.
Which of the following are ways to categorize family decision making?
62.
Hank and Carol have been married for more than 20 years, and in that time they have purchased six
automobiles. Hank is the one who usually does all the research and decides what they can afford, while
Carol just gets involved when it's time to decide among a few alternatives, and she really only cares
about the comfort and styling. Which of the following category of family decision making does this
illustrate?
63.
Families considering the purchase of products such as a house, furniture, or a vacation, typically use
which type of family decision making?
64.
Which of the following statements is TRUE regarding the nature of family purchases and the roles
played by various family members?
65.
Which of the following can influence how family members interact in a purchase decision?
66.
Hispanics who identify most strongly with their Hispanic subcultures are most likely to engage in
_____.
67.
Regarding the balance of family purchase roles, which of the following traditionally male-dominated
categories is(are) tipping toward the wife?
68.
Which of the following is NOT a basic approach that individuals in a family use to resolve purchase
conflicts after they have arisen?
69.
Karen and her kids were hungry and were trying to decide where to eat for dinner. After several minutes
of bickering, Karen decided where they were going to go. Her children balked at her decision and asked
why she got to decide, and she said, "Because I'm your mother and I said so!" Which approach did
Karen use to resolve this family conflict?
70.
Which approach to conflict resolution misrepresents the facts in order to win?
71.
Which of these categories is NOT part of the content of consumer learning?
72.
The process in which young people acquire skills, knowledge, and attitudes relevant to their functioning
as consumers in the marketplaces is known as _____.
73.
Which of the following refers to WHAT children learn with respect to consumption?
74.
Which of the following refers to HOW children learn with respect to consumption?
75.
A major basis for concern about marketing to children is their inability to fully process and understand
commercial messages. Much of the theory and research in this area is based on _____.
76.
In children's information processing, the period of concrete operations is characterized by _____.
77.
In children's information processing, the period of sensorimotor intelligence is characterized by _____.
78.
In children's information processing, the period of preoperational thought is characterized by _____.
79.
In children's information processing, the period of formal operations is characterized by _____.
80.
Those capabilities necessary for purchases to occur such as understanding money, budgeting, product
evaluation, and so forth are referred to as _____.
81.
Bob is teaching his son, Jack, how to handle money, count change, how to save for a desired purchase,
and how to choose an appropriate product. Bob is teaching his son _____.
82.
_____ are the knowledge, attitudes, and values that cause people to attach differential evaluations to
products, brands, and retail outlets.
83.
Scott and his family have always purchased Honda automobiles because they feel that they are the best
quality cars on the market. This attitude is an example of a(n) _____.
84.
The cognitive and affective orientations toward marketplace stimuli such as advertisements,
salespeople, warranties, and so forth are referred to as _____.
85.
Which of the following is the primary source of consumer socialization?
86.
Which type of training occurs when a parent or sibling specifically and directly attempts to bring about
certain responses through reasoning or reinforcement?
87.
_____ occurs when a child learns appropriate, or inappropriate, consumption behaviors by observing
others.
88.
_____ occurs when a parent alters a child's initial interpretation of, or response to, a marketing or other
stimulus.
89.
Claire is 6 years old and begged her mother for a Barbie doll that she saw ice skating in a television
commercial. Her mother explained to her that the doll won't be able to ice skate and that she will have to
make the doll move. She was trying to explain to Claire that the toys she sees in advertisements are
probably going to look more fun than they actually are. Claire's mother is exhibiting _____.
90.
Which of the following is NOT a stage of McNeal's model of how children learn to shop?
91.
Susan gave her 5-year-old son $10 to purchase a toy at Walmart. She wanted him to learn how to select
an appropriate toy and to pay for it with his "own" money, but she would help her son do this. Which
stage of McNeal's model of how children learn to shop does this illustrate?
True / False Questions
92.
(p. 187)
The Census Bureau has a classification of households that includes blended families.
93.
The term "traditional family" refers to a married couple and their own or adopted children living at
home.
94.
Compared to 1970, the percentage of households headed by a married couple has decreased.
95.
One reason that marketers rarely target multigenerational families is that they are not easy to identify or
reach.
96.
Families pass through an orderly progression of stages, each with its own characteristics, financial
situation, and purchasing patterns.
97.
The Single I stage of the household life cycle is basically the unmarried members of the baby boom
generation.
98.
It isn't until the addition of the second child to a family that many changes in lifestyle and consumption
occur.
99.
Birth or adoption by singles is increasingly common.
100.
The middle-aged single category is only made up of people who have never married and have no child-
rearing responsibilities.
101.
A major difference between the full nest II and the delayed full nest I stages of the household life cycle
is the age of the children.
102.
Consumers who are single due to the death of a spouse are labeled as single by circumstance.
103.
The initiator is the family member who first recognizes a need or starts the purchase process.
104.
Impression management is a conflict resolution approach that misrepresents the facts in order to win.
105.
Stage 2 of Piaget's stages of cognitive development is the period in which the child develops the ability
to apply logical thoughts to concrete problems.
106.
Instrumental training occurs when a child learns appropriate, or inappropriate, consumption behaviors
by observing others.
Essay Questions
107.
Compare and contrast the Census Bureau's definitions of a household, a family household, and a
nonfamily household.
108.
Name and briefly describe the stages of the household life cycle (HLC) in terms of age of the adults,
their marital status, and the age of children at home.
109.
Name and describe the six roles that frequently occur in family decision making.
110.
Given the number of decisions families make daily, disagreements are inevitable. How they are resolved
is important to marketers as well as to the health of the family unit. Name and describe the six basic
approaches that research has revealed that individuals use to resolve purchase conflicts after they have
arisen.
111.
Monica is a new mother and reads several magazines and books to better understand how her son will
develop. One book she used explained Piaget's stages of cognitive development. Based on these stages,
explain what Monica can expect as her child grows up.
