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Chapter 07 Group Influences on Consumer Behavior Answer Key
Multiple Choice Questions
1.
Many Jeep owners elect to become members of a Jeep _____ and attend brand fests such as
Jeep Jamboree, Jeep 101, and Camp Jeep.
2.
Two or more individuals who share a set of norms, values, or beliefs and have certain
implicitly or explicitly defined relationships to one another such that their behaviors are
interdependent is known as a(n) _____.
3.
Tara is a marketing professor and is a member of the American Marketing Association. The
members of this organization are associated with the discipline of marketing, either as
academicians or as practitioners. The purpose of this organization is to disseminate research
about marketing, to share best practices, and to foster the professional development of
marketers. The American Marketing Associate is an example of a _____.
4.
Which type of group's presumed perspectives or values are being used by an individual as the
basis for his or her current behavior?
5.
Which criterion is used to classify groups?
Learning Objective: 07-01 Explain reference groups and the criteria used to classify them
Topic: Types of Groups
6.
Which of the following is NOT a criterion used to classify groups?
7.
Which group classification variable refers to the closeness and intimacy of the group
linkages?
8.
Which type of group includes family and friends and involves strong ties and frequent
interaction?
Topic: Types of Groups
9.
Angie is a teenager, living at home with her parents and two brothers. Even though she wants
to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her
family represents a(n) _____ group.
10.
Which type of group includes organizations such as professional associations and
neighborhood associations that involve relatively weak ties and less frequent interaction
among its members?
11.
As a marketing major, Stan is a collegiate member of the American Marketing Association.
This association holds a collegiate conference every year, and he did attend it one year. While
this is a group he belongs to, his ties to other members are relatively weak, and his interaction
is infrequent. Which type of group is this?
12.
Groups with negative desirability are referred to as _____.
13.
Bob is somewhat of a loner in high school. He really despises the school "jocks" who seem to
be involved in every sport. He doesn't want anything to do with them or be like them in any
way. To Bob, the group of students who represent the school athletes is a(n) _____.
14.
Individuals frequently purchase products thought to be used by a desired group in order to
achieve actual or symbolic membership in the group. This type of group is referred to as a(n)
_____.
15.
Amanda is in junior high and begged her mother to buy her a certain brand of athletic shoe
that all the "cool" kids in school were wearing. She thought that if she had those shoes, she
would be accepted as one of them. To Amanda, these other students in school that she wants
to be associated with represent a(n) _____.
16.
A distinctive subgroup of society that self-selects on the basis of a shared commitment to a
particular product class, brand, or consumption activity is known as a _____.
17.
Which of the following is a characteristic of a consumption subculture?
18.
Which of the following statements is FALSE regarding consumption subcultures?
19.
Harley-Davidson motorcycle owners who join a Harley group, Jeep owners who attend events
sponsored by Jeep, and Star Trek "Trekkies" are all examples of _____.
20.
A non-geographically bound community, based on a structured set of social relationships
among owners of a brand and the psychological relationship they have with the brand itself,
the product in use, and the firm, is known as a _____.
21.
Todd purchased a Harley-Davidson motorcycle because he identifies himself with what he
feels is the typical owner of a Harley. Many other owners of this brand also feel this way, and
they get upset when they see someone riding one who they think is not the "right" kind of
person to own this brand. Which characteristic of brand communities does this illustrate?
22.
Which of the following statements is TRUE regarding brand communities?
23.
Samantha and Greg have owned an MG for several years and enjoy taking road trips through
the Rockies with other MG owners every year. Which characteristic of brand communities
does this illustrate?
24.
A _____ is a gathering of owners and others for the purposes of interacting with one another
in the context of learning about and using the brand.
25.
Jeep Jamboree, Jeep 101, and Camp Jeep, in which owners of Jeeps gather for the purposes
of interacting with one another in the context of learning about and using their Jeeps, are
examples of a _____.
26.
Brand communities can deliver value-creating activities by _____.
27.
Which type of community interacts over time around a topic of interest on the Internet?
28.
Jill is a breast cancer survivor. She posts a blog, which is her online journal, on a site that is
specifically for others to share their experiences and support one another. She and others
discuss products that help them deal with the side effects of their treatments as well as
products that can help them maintain their self-esteem (e.g., wigs). Jill is participating in a(n)
_____.
29.
Which of the following is NOT a guiding principle for marketing to online communities and
social networks?
30.
Which type of influence occurs when an individual uses the behaviors and opinions of
reference group members as potentially useful bits of information?
31.
Jamarcus was his collegiate chapter's delegate at a national conference of a professional
business fraternity, Phi Chi Theta, in which he is a member. When the business meeting was
conducted, parliamentary procedure was used, and Jamarcus was not familiar with this. Thus,
he looked to the others to learn how he should behave in this situation. What type of influence
does this reference group exhibit?
32.
Which type of reference group influence occurs when an individual fulfills group expectations
to gain a direct reward or to avoid a sanction?
33.
Amie usually wears a uniform to her Catholic school, but on the first Friday of every month,
students can wear other clothes as long as they bring in something for the church's food bank.
Amie loves to shop and has plenty of fashionable clothes, but on these free dress days, she
usually wears blue jeans, a T-shirt, and athletic shoes. Her mother asked her why she doesn't
wear her nice clothes, and Amie told her that she would be made fun of at school. Which type
of influence do the other students have on Amie?
34.
Normative influence is sometimes referred to as _____ influence.
35.
Which type of reference group influence occurs when individuals have internalized the group's
values and norms?
36.
Identification influence is also called _____ influence.
37.
Valerie and her family are members of the Baptist Church. They have accepted the Baptist
Church's values as their own and behave in a manner consistent with the Church's values
because their values and the Church's values are the same. Which type of influence does the
Church possess with respect to Valerie and her family?
38.
Which of the following is a factor determining a reference group's influence on a consumer?
39.
In which of the following consumption situations will a reference group's influence be
strongest?
40.
For which product category would a reference group's influence be strongest?
41.
In experiments, the power of groups to influence an individual to agree with the incorrect
judgment of the others is known as the _____.
42.
Which type of reference group influence do marketers use when developing advertisements?
43.
Which type of communication involves individuals sharing information with other individuals in
a verbal form, including face-to-face, phone, and the Internet?
44.
Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to
work and told all her coworkers about this experience, and many of them said they would
never go back to that restaurant. Which type of communication is this an example of?
45.
Social media is part of an online revolution online, sometimes referred to as _____.
46.
When consumer input is requested by firms online it is called _____.
47.
Which categories of participants are the true leaders of conversation and opinion in Web 2.0?
48.
Stephen is 19 years old and is a participant in social media in that he creates content of his
own—Web pages, blogs, videos, and video uploads to places like YouTube. Which category
of social media is Stephen?
49.
Which category of Web 2.0 participants are bloggers and post ratings and reviews and tend to
be in their late teens to mid-20?
50.
Howard is 30 years old, does not create his own content, but consumes other people's content
by reading blogs and watching videos. Which category of social media participant is Howard?
51.
Which type of participants in social media tend to be older, are online, but don't participate in
social media?
