Chapter 13 Situational Influences Answer Key
Multiple Choice Questions
1.
The purchase decision and consumption process always occur in the context of _____.
2.
To understand a consumer’s behavior, we must know about the _____.
3.
All those factors particular to a time and place that do not follow from knowledge of the stable
attributes of the consumer and the stimulus and that have an effect on current behavior are
known as _____.
4.
Which of the following also includes a situation-specific component?
5.
Which of the following is a situation in which consumer behavior occurs?
6.
Which of the following is NOT a situation in which consumer behavior occurs?
7.
Which of the following is a situational characteristic?
8.
Sharon has to purchase a gift for her mother and only has this afternoon to do so because her
birthday party is that evening. She’s wondering how she will be able get to the mall in time to
pick out the perfect gift. This is an illustration of which situation characteristic?
9.
Which of the following is NOT an individual characteristic influencing consumer behavior?
10.
Which of the following is NOT a consumption response?
11.
The situation interacts with the marketing activity and the individual to determine behavior.
Which of the following is a marketing activity?
12.
Mark is developing the marketing strategy for his business, which is a retail store. He knows
that situation characteristics will interact with his marketing activity. Which of the following is a
situation characteristic he needs to consider?
13.
The situation in which consumers receive information has an impact on their behavior and is
referred to as the _____ situation.
14.
In which situation do marketers attempt to place their ads in appropriate media contexts to
enhance their effectiveness?
15.
When orange juice manufacturers attempted to expand the various times of day when
consumers would see orange juice as an appropriate beverage to consume, they were trying
to influence which situation?
16.
Arm & Hammer baking soda has been very successful promoting other uses for this product.
Advertisements provide several uses other than baking, such as removing odors from
carpeting, the laundry, and kitty litter boxes. Finding more uses for a product is known as a(an)
_____.
17.
In the United States, a man usually gives a woman a diamond ring for her to wear on her left-
hand ring finger when they become engaged to be married. However, one diamond distributor
has developed the idea that women should wear diamonds on their right hands as well.
Marketing communications regarding the Diamond Right Hand Ring stress the independence
of women and their ability to buy a diamond for themselves. One ad claims that a diamond on
a left hand says “we,” while a diamond on the right hand says “me.” This diamond distributor is
attempting to _____.
18.
Which situation involves consumers disposing of products or product packages after or before
product use?
19.
Decisions made by consumers regarding the _____ situation can create significant social
problems as well as opportunities for marketers.
20.
Which group needs to understand how situational influences affect consumers’ disposition
decisions?
21.
Walker and his wife have two children. They have purchased a new computer for their
household every four years or so for almost 20 years. When Walker purchases a new one,
usually for him to be able to work at home, one of his children will get the old one. However,
they have a few old computers sitting in the attic and garage because Walker doesn’t really
know how to get rid of them. This is an example of which type of situation?
22.
Gertrude is very environmentally conscious, so she only uses paper bags at the grocery store
and tries to purchase items in packages that are recyclable. Her behavior concerns which type
of situation?
23.
Which of the following is NOT a key situational dimension or characteristic that influences
consumer behavior?
24.
Décor, sounds, aromas, lighting, weather, and configurations of merchandise or other
materials surrounding the stimulus object are included in which situational characteristic?
25.
Melanie lives in a small city that does not have a lot of the interesting retail stores. She and
her two best friends take a trip twice a year to places such as Atlanta, Dallas, and Chicago to
go shopping. It’s so exciting for them to go in some of the stores because they are so unique,
and they have only seen them online or in catalogs. Also, several cities now have lifestyle
centers or town centers that are reminiscent of downtown in bygone days. All of the factors
such as décor, sounds, aromas, lighting, weather, and configurations of merchandise or other
materials surrounding the merchandise that Melanie and her friends make a special trip to
experience comprise which situation characteristic?
26.
The sum of all the physical features of a retail environment is referred to as the _____.
27.
Many of you have probably heard of Banana Republic retail stores and perhaps have shopped
there. Many of you may not know that the store used to look much different than it does today.
It used to be more like an adventure, and the merchandise assortment was more appropriate
for a safari. If you’ve ever seen an Indiana Jones movie, you can get a pretty good idea of
what Banana Republic used to look like. The stores would have a jeep in the store,
camouflage netting, and music from the 1940s playing. The inside had wooden beams and
maps hung on the wall that looked like treasure maps. Much of the merchandise was
accompanied by a sign that had a tale of some adventure associated with it. These physical
features of the retail environment are referred to as the _____.
28.
A store’s atmosphere can influence which of the following?
29.
_____ is the process managers use to manipulate the physical retail environment to create
specific mood responses in shoppers.
30.
Carmen is double majoring in fashion merchandising and graphic design in college. When she
graduates, she wants to design the physical environment of retail stores, particularly those in
women’s fashions. She wants to create environments that create specific mood responses in
shoppers. Which field best describes what Carmen wants to do?
31.
Atmosphere is referred to as _____ when describing a service business such as a hospital,
bank, or restaurant.
32.
With respect to the typology of service environments, a bank would be categorized as _____.
33.
Marcie will soon be 50 years old, so to pamper herself, she decided to get a massage. With
respect to the typology of service environments, this type of service would be categorized as
_____.
34.
Which of the following services would be classified as having an extended hedonic
consumption purpose?
35.
Which of the following are components of the physical environment?
36.
Which color(s) is(are) arousing?
37.
Which type of industry has developed around the use of ambient scents?
38.
How does music influence consumer behavior?
39.
Mike is the owner of a restaurant that also has a bar. Based on research that studied the
impact of background music on restaurant patrons, what can Mike expect if he uses slow
music in his establishment?
40.
Crowding generally produces which outcome for the retail outlet and the consumer?
41.
Which of the following statements is FALSE regarding crowding as a situational
characteristic?
42.
Under conditions of crowding, consumers tend to _____.
43.
Under conditions of crowding, consumers tend do to all of the following EXCEPT _____.
44.
A closed-in feeling created by a crowded store will result in adaptive strategies that could
_____.
45.
The other individuals present in the particular situation are referred to as the _____.
46.
Jessica and her friends are 16 years old like to shop at Aeropostale, which is a clothing store
targeted to teens and young adults. They like to go in that store because there are usually
some pretty cute guys working and shopping there. Even though there are some parents
shopping with their teens, the other customers are usually teens like themselves. The other
individuals present in this store represent the _____.
47.
Some consumers are highly susceptible to interpersonal influence, which is a _____.
48.
Mimi is a teenager and wants to be accepted by her friends. In fact, she might act a certain
way not because she really wants to, but rather, she does it because others around her are
doing it. The influence these others have on Mimi represent which situational characteristic?
49.
Which of the following is a negative emotion influenced by both the product (e.g., hearing aids,
feminine hygiene products) and the situation?
50.
Clara was shopping with her friend, Jane, when they both went into a drug store. Clara
needed to buy medication for hemorrhoids, but she was reluctant to do so in front of Jane.
Which emotion was Clara probably experiencing in this situation?
51.
Which situational characteristic deals with the effect of time on consumer behavior?