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Chapter 12 Self-Concept and Lifestyle Answer Key
Multiple Choice Questions
1.
A new study suggests there is a cross-cultural group with similar values and consumption
patterns based on luxury known as the global elite. What are the segments?
2.
Which global elite luxury segment loves prestige brands?
3.
Michelle has been told she has an eye for fashion. She is not afraid to wear brightly colored
clothes with strong patterns. She doesn't need to read Vogue to know what looks good on her.
Michelle belongs to the global elite ______ segment of luxury consumers.
4.
Which of the following is considered an outward expression of one's self-concept?
5.
The totality of the individual's thoughts and feelings having reference to himself or herself as
an object is known as _____.
6.
Jennifer sees herself as a loving, caring mother and wife. She also sees herself as an
accomplished professional. Finally, she sees herself as a good citizen and devoutly religious
person who takes the concerns of others seriously and tries to make the world a better place
for those less fortunate than she and her family. This totality of Jennifer's thoughts and
feelings about herself is known as her _____.
7.
Which of the following is a dimension of a consumer's self-concept?
8.
Which dimension of self-concept refers to the individual's perception of who I am now?
9.
Renee sat down and did some serious soul searching. She wanted to understand her
perception of her self-concept of who she is now. Renee is searching for her _____.
10.
Which dimension of self-concept refers to the individual's perception of who I would like to
be?
11.
Charles was examining his perception of himself as whom he would like to be. Charles is
examining his _____.
12.
Which dimension of self refers to how I am or would like to be to myself?
13.
Kerri is searching within herself and trying to determine how she would like to be to herself.
Kerri is seeking her _____.
14.
One of the major distinctions of self-concept is between _____ and _____, which is also
related to an important value dimension in the United States and abroad.
15.
Richard is reassessing his life and asking himself, "How am I seen by others?" He is also
asking himself, "How would I like to be seen by others?" Richard is seeking his _____.
Topic: Self-Concept
16.
Self-concepts have been categorized into two types, which are _____.
17.
Which type of self-concept emphasizes personal goals, characteristics, achievements, and
desires?
18.
Individuals with independent self-concepts tend to be _____.
19.
Amber tends to be individualistic and prefers to do things her own way. She lives on her own
and decides for herself what she wants to do or how to do things. Which type of self-concept
describes Amber?
20.
Which type of self-concept emphasizes family, cultural, professional, and social relationships?
21.
Individuals with which type of self-concept tend to be obedient, sociocentric, holistic,
connected, and relation oriented?
22.
Barbara derives the meaning of herself from her relationships with her family. She has never
sought a career of her own, and she is most happy when she is "taking care of someone." If
her grandchildren do not like what is prepared for dinner, she will make them something else.
Which type of self-concept does Barbara have?
23.
Which of the following statements is FALSE regarding self-concept and culture?
24.
The extended self consists of the self plus _____.
25.
Carla and her family lost their home and everything in it in to a fire. People would console her
by saying that at least her family was not harmed and that everything else can be replaced.
She would reply, "I know it was just stuff, but it was our stuff and was special to us." This is
reflecting Carla's _____.
26.
An experience that surpasses the usual level of intensity, meaningfulness, and richness and
produces feelings of joy and self-fulfillment is known as a(n) _____.
27.
What is the most common measurement approach to measuring self-concept?
28.
The extent to which an individual includes important brands as part of his or her self-concept is
known as(the) _____.
29.
A market researcher asked Adam to place an "X" on one of the seven spaces that are placed
between several sets of adjectives that best represents how he sees himself on those two
opposite adjectives. This is the most common approach to measuring self-concept and is
known as _____.
30.
The tendency of an owner to evaluate an object more favorably than a nonowner is called the
_____.
31.
_____ percent of women in a study reported in the Dove consumer insight perceived their
actual beauty to fall short of their ideal.
32.
Self-image congruity influences on brand preference and choice depend on which of the
following?
33.
For which type of product is self-image congruity likely to matter more?
34.
Consumers who place heavy weight on the opinions and feelings of others are called _____.
35.
Before doing most things, Erin considers what others will think of her actions and how her
behavior will affect them. Others' opinions and feelings really matter to her, more so than most
people she knows. Erin is an example of a(n) _____.
36.
Consumers who do not place heavy weight on the opinions and feelings of others are called
_____.
37.
Self-image congruity really doesn't matter much to Sam, particularly because he doesn't
usually consider the opinions of others or their feelings when he acts. Sam would be described
as a(n) _____.
38.
_____ is how a person lives.
39.
Individuals with which type of self-concept are more likely to seek adventure and excitement
through travel, sports, and entertainment; to be opinion leaders; and to prefer magazines over
TV?
40.
Individuals with which type of self-concept are more likely to engage in home and domestic-
related activities and entertainment, including cooking at home and from scratch?
41.
Attempts to develop quantitative measures of lifestyle were initially referred to as _____, which
is a term that is frequently used interchangeably with lifestyle.
42.
Which of the following is typically included in a psychographic or lifestyle study?
43.
Carmen was participating in a psychographic study, and several questions pertained to
activities and interests. Questions regarding this aspect of lifestyle include which of the
following?
44.
Which of the following is a lifestyle segment of Porsche owners?
45.
With respect to the specific lifestyle scheme developed by Porsche, which segment of
consumers is ambitious and driven, values power and control, and expects to be noticed?
46.
Rod purchased a Porsche to satisfy himself, not to impress others. He sees this car as a
reward for his hard work. To which segment of Porsche owners does Rod belong?
47.
Which of the following is one of Experian's technology profiles based on an extensive analysis
of attitudes, lifestyle, and adoption and usage patterns related to technology?
48.
Which of the following is NOT one of Experian's technology profiles?
49.
Which segment of Experian online shoppers is driven by the desire for new technology as a
means for improving all aspects of life?
50.
Janice is a 48-year-old married woman who uses technology as a major source of information
and shopping. She has a DVD drive on her computer and enjoys satellite radio, but would do
more if she could afford it. To which technology segment does Janice belong?
51.
Which consumer technology segment is mature, is retired, has a low household income, and
is confused by technology?
52.
Which technology segment is characterized by the statement "technology is life"? These folks
are enthusiastic and adventurous users of new technology.
53.
Consumers in which technology segment are young and established, knowledgeable and
confident in their use of new technology, and just a notch down from Wizards in their
enthusiasm for technology?
