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Chapter 03 The Changing American Society: Values Answer Key
Multiple Choice Questions
1.
Men are more involved than ever in the grocery shopping task because of _____.
2.
The percentage of U.S. men who are the primary grocery shopper for their home is _____ percent.
3.
____ are widely held beliefs that affirm what is desirable.
4.
Which of the following is TRUE regarding changes in American cultural values?
5.
When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual
gratification?
6.
Leigh is working on a research project for her marketing class, and her assignment is to study how
Americans' values with respect to sensual gratification and abstinence have changed in the past 50
years. Which of the following would give her the BEST insight into these changes?
7.
Which of the following statements is FALSE regarding the religious/secular value in American
society?
8.
Which of the following is a self-oriented value?
9.
Which of the following is NOT an environment-oriented value?
10.
Which of the following is NOT an other-oriented value?
11.
Which of the following is a current American value?
12.
Which of the following is a traditional American value?
13.
Which of the following is an emerging American value?
14.
Which changing American value has been blamed for the fact that people age 18 to 40 are most likely to
admit that they are spending beyond their comfort range?
15.
A shift from a focus on sensual gratification to abstinence in America would most likely affect _____.
16.
A shift back to an emphasis on postponed gratification in America would most likely _____.
17.
Which is NOT a reason Americans work long hours?
18.
_____ is consumers' efforts to reduce their reliance on consumption and material possessions.
19.
The voluntary simplicity movement in America represents a shift in which value?
20.
Erica and her family decided that it was just too much strain on them for Erica to work outside the
home. Even though she was a successful attorney and they enjoyed the good things in life, her family
made a conscious decision to reduce their reliance on consumption and material possessions. This
behavior has been termed _____.
21.
What percentage of American adults exercise regularly?
22.
Which of the following statements is FALSE regarding Americans' environment-oriented values?
23.
Those who work in such professions as architecture, science, engineering, health care, and business who
generate new ideas and technologies for a living or engage in complex problem solving are referred to
as _____.
24.
Lakeisha is an architect, and her husband, Timothy, is an engineer. Both are in their early 30s. They
represent a growing percentage of the workforce along with others who generate new ideas and
technologies for a living or engage in complex problem solving. Lakeisha and Timothy are part of the
_____.
25.
Which of the following factors had a significant impact on Americans' emphasis on security?
26.
Which of the following is a segment used to describe consumers with respect to their environmental
activism?
27.
Which of the following is NOT a segment used to describe consumers with respect to their
environmental activism?
28.
Which segment of environmental activists is highly dismissive of environmental concerns and doesn't
believe global warming exists?
29.
Gertrude expresses deeply felt environmental concerns and tailors everything she does and purchases to
these beliefs. Which segment of environmental activism best describes Gertrude?
30.
Mickey is not concerned about the environment. He has no problem with the pollution coming from his
1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey
belong?
31.
Heather and Jeff live on a farm in Iowa with their three children. They are concerned about the
environment because of the high cost of heating their home in winter. Which environmental activism
segment best describes Heather and her family?
32.
Which of the following is one of the defining characteristics of American society?
33.
Individualism affects which of the following?
34.
Consumers higher in individualism are more likely to _____ when faced with poor service
performance.
35.
Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one
of the doors did not operate properly, so she called the retailer to complain. A service representative was
sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again
and asked for a new armoire. The store manager said that another service rep would have to come out to
determine if it was due to a manufacturer's defect before it could be replaced. Because the service
representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately, the
replacement had the same problem and Laurie demanded her money back. Now she tells everyone she
knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining
behavior?
36.
According to the authors, American culture increasingly values _____.
37.
Which of the following statements is TRUE regarding Americans' other-oriented values?
38.
The value that Americans place on youth has _____.
39.
A shift away from a competition-oriented society would most likely affect _____.
40.
Marketers have responded to Americans' increasing concern for the environment with an approach
called _____.
41.
Which of the following is NOT generally involved in green marketing?
42.
Health Valley is a brand of food, such as breakfast cereals, that uses all natural and organic ingredients.
Moreover, it only purchases grain from organic farms. It states on its packages that "organic farming
helps keep our food pure and protects our land and water from harmful substances. By supporting
dozens of small organic farms, Health Valley helps protect a way of life for these family farmers, and
helps ensure a safer and healthier Earth for you and your children." This is an example of _____.
43.
As green claims increased in number and scope, the FTC developed the _____ to help alleviate concern
over the potential for marketers to mislead consumers.
44.
The Green Guides provide examples of acceptable and unacceptable practices dealing with advertising
and package claims relating to such areas as the environment, in general, as well those relating
specifically to
45.
The practice whereby a firm promotes environmental benefits that are unsubstantiated and on which
they don't deliver is known as ________.
46.
Environmental concerns don't guarantee purchase of green products. Negative perceptions are on the
rise due to beliefs that green products are ___________.
47.
Which term is used to refer to the application of marketing principles and tactics to advance a cause
such as a charity, an ideology, or an activity?
48.
_____ is done to enhance the welfare of individuals or society without direct benefit to a firm.
49.
Which type of marketing ties a company and its products to an issue or cause with the goal of
improving sales or corporate image while providing benefits to the cause?
50.
Target stores give 1 percent of a customer's purchase to a school of his or her choice if the customer
uses a Target Visa credit card to pay for purchases. Target will also donate 0.5 percent of all other
purchases made on that card. This is an example of _____.
