Archives: Solution Manual
Journalism Appendix B Homework There are sets of practice copy included; however, you may want to research and write your own, or have students research and write copy
Appendix B: Performance Projects This a set of handouts and exercises designed to be used with the version of the syllabus which includes performance as part of the Introduction to Radio. To accompany and augment the text, we have provided […]
Journalism Appendix A Homework Development of a station organizational chart and a review of unions, broadcast departments/positions and responsibilities
APPENDIX A: SAMPLE SYLLABI NOTE TO INSTRUCTORS: OTHER COURSES Instructors have also incorporated Keith’s Radio Station, either as primary text or as a secondary text, into a number of other basic communications courses. For example, in programming and production several […]
Journalism Chapter 9 Homework Dialogue spots, using drama and comedy to sell the product, became prominent in the 1930s. Elaborate sound effects, actors, and orchestras were employed
Chapter 9: Radio Production The Radio Station Chapter 9: Highlights •The first radio commercials aired in 1922. •Early commercials were live readings: no music, sound effects, or singing. •Dialogue spots, using drama and comedy to sell the product, became prominent […]
Journalism Chapter 9 Homework On Christmas Eve 1926, the radio jingle was introduced, when four singers gathered for a musical tribute to what product
Chapter 9: Production Overview Topics for this chapter include: a spot retrospective, formatted spots, the production room, the studios, editing, copywriting, announcing tips, voice-tracking, and the sound library. Student Objectives Upon completing the study of this chapter, the student will […]
Journalism Chapter 8 Homework The traffic manager is also responsible for ensuring that an ad order is logged as specified, that a record of when each client’s spots are aired is maintained
Chapter 8: Traffic and Billing Chapter 8: Highlights Each commercial slot on a station is called an availability. Availabilities constitute a station’s saleable inventory. The traffic manager prepares a log to inform the deejays and board operators of what to […]
Journalism Chapter 8 Homework Most traffic people are trained in-house and are drawn from the administrative or clerical ranks. They must possess patience
Chapter 8: Traffic and Billing Overview Topics for this chapter include: the air supply, the traffic manager, preparing program logs, bill- ing, and the FCC and traffic. Student Objectives Upon completing the study of this chapter, the student will have […]
Journalism Chapter 7 Homework Social media in isolation will not grow your brand. None of your plans should be simply social , but rather the combination of owned, earned
“Radio + Social Media = ?” By Lori Lewis The Radio Station: Chapter 7 There’s a human element to social media that is overlooked. Therefore brands should have a human approach, not a common thinking bottom line undertaking. When brands […]
Journalism Chapter 7 Homework To keep listeners interested and tuned, stations actively promote their image and call letters. Small-market stations promote
Chapter 7: Promotion The Radio Station Chapter 7: Highlights •To keep listeners interested and tuned, stations actively promote their image and call letters. Small-market stations promote themselves to compete for audience with other forms of media. Major–market stations use promotion […]
Journalism Chapter 7 Homework Large cash or merchandise prizes. Big prizes, rather than stunts, tend to draw the most interest and thus are offered by stations able to afford them
Chapter 7: Promotion Overview Topics for this chapter will include past and purpose of promotions, promotions practical and bi- zarre, the promotion director’s job and the staff he or she is responsible for hiring, types of promo- Student Objectives Upon […]
Journalism Chapter 6 Homework Beginning in the late 1920s, surveys were conducted to determine the most popular stations and programs with various audience groupings
Chapter 6: Research The Radio Station Chapter 6: Highlights •Beginning in the late 1920s, surveys were conducted to determine the most popular stations and programs with various audience groupings. Early surveys (and their methods) included C.E. Hooper, Inc. (telephone), CAB […]
Journalism Chapter 6 Homework The average number of persons listening to a particular station for at least five minutes during a 15-minute period
TERMINOLOGY AND DEFINITIONS FOR EVALUATING RADIO RATINGS AVERAGE QUARTER-HOUR PERSONS “AQH PERSONS” •The average number of persons listening to a particular station for at least five minutes during a 15-minute period. AVERAGE QUARTER HOUR RATING “AQH RATING” •The Average Quarter-Hour […]
Journalism Chapter 6 Homework Arbitron successor Nielsen Audio has announced intentions to increase PPM sample sizes and focus on improving efforts
Chapter 6: Research Overview Chapter topics include: who is listening, the ratings and survey services, qualitative and quantitative data, in-house research techniques, research deficits, how agencies buy radio, careers in research, the future of research in radio, Arbitron’s glossary of […]
Journalism Chapter 5 Homework The size of a station’s news staff depends on the degree to which the station’s format emphasizes news, the station’s market size, the emphasis of its competition
CHAPTER 5: NEWS HIGHLIGHTS 1. A study by the Radio Television Digital News Association indicates that News radio is second only to Country music radio when listeners are searching for a station to listen to for entertainment and information. 2. […]
Journalism Chapter 5 Homework A study by the Radio Television Digital News Association indicates that News radio is second only to what format when listeners
Chapter 5: News Overview News and information represent the most-listened to formats in radio. This chapter outlines the following topics: news and today’s radio, the newsroom, the all-news station, the electronic Student Objectives Students will have acquired the following competencies […]
Journalism Chapter 4 Homework programming people have made successful job transitions to sales because they have a practical understanding of the product they are selling
Chapter 4: Sales The Radio Station Chapter 4: Highlights •The anemic economy of the 2010s has contributed to the slow growth of and at times weak status of radio advertising. Yet, selling commercials still keeps radio stations on the air. […]
Journalism Chapter 4 Homework Research the advertiser; be prepared; have a relevant plan in mind. Be enthusiastic; think positive. Display self-confidence; believe in yourself and the product
DOs and DON’Ts Do Research the advertiser; be prepared; have a relevant plan in mind. Be enthusiastic; think positive. Display self-confidence; believe in yourself and the product. Smile; exude friendliness, warmth, and sincerity. Listen; be polite, sympathetic, and interested. Tell […]
Journalism Chapter 4 Homework Rich media display ads add color and ROI to a traditional campaign Display Ads run throughout our websites in a variety of universal sizes
Radio 2.0: Today’s Local Integrated Solution Provider By Weezie Kramer Radio today integrates multiple on air, online, and digital assets to create dynamic and solution oriented, integrated campaigns for clients. Campaigns coordinate multiple marketing assets to engage consumers and motivate […]
Journalism Chapter 4 Homework The head of the sales department usually is responsible for maintaining close contact with the station’s rep company as a way of generating income from
Chapter 4: Sales Overview This chapter discusses all aspects of radio time sales, including the history of commercial radio, the ratings and the rate card, commercial scheduling and packaging, contracts, pitching clients, compensation, and collections. The medium of radio serves […]
Journalism Chapter 3 Homework Program Clock Break Sweeper Sweeper Break Break Sweeper Correct standard American English will become one of a number of different dialects you may choose to use in announcing
PROGRAM CLOCK
Journalism Chapter 3 Homework When working with a script, first read it carefully to be sure that you comprehend those ideas. Then utilize all these techniques to express those ideas effectively
PROGRAM CLOCK ANNOUNCING TIPS The primary goal of the announcer is the communication of ideas. When working with a script, first read it carefully to be sure that you comprehend those ideas. Then utilize all these techniques to express those […]
Journalism Chapter 3 Homework Always remember: Just because we are non-commercial doesn’t mean that we are unprofessional Radio now includes social media and the Internet
RADIO PROGRAMMING, PREPERATION, AND PERFORMANCE Radio is a theater of the mind Radio is still one of the most popular ways to get music and information. Radio now includes social media and the Internet. Radio is unique, and deserves to […]
Journalism Chapter 3 Homework The AC format, in its variations, features older pop hits (since the 1970s) and more recent songs to supplement a library of current pop standards
Chapter 3: Programming The Radio Station Chapter 3: Highlights •The AC format, in its variations, features older pop hits (since the 1970s) and more recent songs to supplement a library of current pop standards. It appeals particularly to 25– to […]
Journalism Chapter 3 Homework Although there are fewer than two dozen full-time stations doing this format, no other format can claim a more loyal following
Chapter 3: Programming Overview Chapter 3 familiarizes the student with various radio formats, the kind of music played, and the style of presentation. An historical overview of the evolution of various formats is discussed, Student Objectives xGain understanding of the […]
Journalism Chapter 2 Homework The authoritarian approach to management implies that the general manager makes all of the policy decisions. The collaborative approach allows the general manager to involve
Chapter 2: Station Management The Radio Station Chapter 2: Highlights •Radio managers constantly face challenges due to new audio competition and station consolidation. In addition, radio’s unique character requires that station managers deal with a wide variety of talents and […]
Journalism Chapter 2 Homework Engineer air Staff Announcers news casters traffic Manager it Manager music Director news Producers book keeping web master production Director sports continuity Director board Operators program
Radio Station Organizational Chart TOP MANAGERS Owner General Manager Operations/Station Manager SALES Sales Manager Account Executives National/Agency PROGRAMMING Program Director Air Staff: Announcers NEWS News Director Newscasters BUSINESS Office Manager Traffic Manager TECH Chief Engineer IT Manager Account Executives Local-Retail […]
Journalism Chapter 2 Homework Radio Station Organizational Chart TOP MANAGERS Owner General Manager Operations Station Manager Weather promotion
Radio Station Organizational Chart TOP MANAGERS Owner General Manager Operations/Station Manager SALES Sales Manager Account Executives PROGRAMMING Program Director Air Staff: Announcers NEWS News Director Newscasters BUSINESS Office Manager Traffic Manager TECH Chief Engineer IT Manager National/Agency Account Executives Local-Retail […]
Journalism Chapter 2 Homework Using an organizational chart, illustrate the various combinations of positions and delegations of authority existing in today’s station organization
Chapter 2: Station Management Overview Chapter 2 discusses the organizational structure of radio stations, and how the chain of command works. Topics in this chapter include: Corporate broadcasting groups and clusters of stations, the nature of the business, the manager […]
Journalism Chapter 1 Homework The Corporation for Public Broadcasting was established in 1967. Three years later, National Public Radio began providing funding and programming to member stations
Chapter 1: The State of the 5th Estate The Radio Station Chapter 1 Highlights •With nearly 15,000 radio stations in the United States, radio is the most available source of entertainment, companionship, and information. •The Corporation for Public Broadcasting was […]
Journalism Chapter 1 Homework The growing use of smartphones like the iPhone will have a profound impact on radio use. Mobile phones with radio apps means that one day
The Impact of Mobile Listening on Radio By Glenda Shrader Bos The Radio Station: Chapter 1 The growing use of smartphones like the iPhone will have a profound impact on radio use. Mobile phones with radio apps means that one […]
Journalism Chapter 1 Homework A micro radio movement surfaced in the 1990s and raised the ire of both broadcast regulators and the industry; these micro stations are referred to as
Chapter 1: State of the Fifth Estate Overview This chapter introduces the student to the following topics: the current state of broadcast radio, noncommercial radio, proliferation and frag-out, profits in the air, economics and survival consolidations, buying and selling, satellite […]
Business Law Chapter 14 Homework Invite an attorney who specializes in estate planning or related issues to speak to your class. Estate planning attorneys are accustomed to
1 14 WILLS, TRUSTS, AND PROBATE GENERAL COMMENTS You should find your students genuinely interested in how the law governs the transfer of assets upon death. Given the young age of many college students, maybe it is just morbid curiosity. […]
Business Law Chapter 13 Homework he sweeping developments in the decline of traditional farm and factory labor and the concomitant expansion of service activities
1 13 EMPLOYER AND EMPLOYEE RIGHTS AND DUTIES GENERAL COMMENTS A commonly heard comment is that the only constant is change. This observation surely applies to the world of work. Employment law is a dynamic area of law, and keeping […]
Business Law Chapter 12 Homework Our primary goal in this chapter is to provide a useful guide to students who, in the foreseeable future, will become active participants
12 HOME OWNERSHIP GENERAL COMMENTS Most students readily acknowledge a personal goal of someday owning their own home. This “American Dream” remains alive and vivid throughout society. In this chapter, we emphasize the mechanics of how your students, as future […]
Business Law Chapter 11 Homework Note that special attention has been given to landlord liability for criminal acts of third parties, a serious and growing problem in some communities
1 11 RENTERS AND LANDLORDS GENERAL COMMENTS Because most college students rent their living accommodations, this chapter is particularly relevant in their daily lives. Many students have been involved in misunderstandings with landlords about alleged violations of rules, security deposits, […]
Business Law Chapter 10 Homework One area for classroom research is potential liability of the trucking industry participants for accidents by drivers with undiagnosed illnesses that lead to increased risk for accidents
1 10 OWNING AND OPERATING MOTOR VEHICLES GENERAL COMMENTS This is one of the more unusual chapters in the text. Although students are very interested in the presented topics, the issues raised in this chapter are often ignored in many […]
Business Law Chapter 9 Homework A growing issue surrounds the family and marriage rights of non-traditional relationships, those between homosexual and/or transgender individuals
1 UNIT II: APPLICATIONS OF THE LAW TO THE INDIVIDUAL 9 FAMILY LAW GENERAL COMMENTS This chapter presents relevant information about unusually sensitive issues, which directly or indirectly will interest most of your students. It particularly touches the lives of […]
Business Law Chapter 8 Homework We classify the contract in terms of method of expression, parties involved, legal effect and extent of performance
1 8 CONTRACTS: ENFORCEABLE AGREEMENTS GENERAL COMMENTS Students usually respond with greater interest to subjects that they believe to be relevant to their daily activities and personal concerns. Few areas within the study of law qualify better than contracts. However, […]
Business Law Chapter 7 Homework But such negligent conduct does not threaten society in general, and therefore is not considered criminal in nature
1 7 TORTS: PRIVATE WRONGS GENERAL COMMENTS Some conduct may cause injury to another person even though no crime is involved. For example, negligent (careless) operation of an automobile is often the cause of serious injury. But such negligent conduct […]
Business Law Chapter 6 Homework The media relentlessly exploit both heinous felonies and examples of apparent injustice in the criminal justice system
1 6 CRIMES: PUBLIC WRONGS GENERAL COMMENTS The subject of crime provokes intense public interest and controversy. The media relentlessly exploit both heinous felonies and examples of apparent injustice in the criminal justice system. The emotions of victims are vividly […]
Business Law Chapter 5 Homework Students may see only an abstract concept and ignore the very real impacts of administrative agencies and administrative law on their lives
5 ADMINISTRATIVE LAW GENERAL COMMENTS Keeping students engaged and interested while discussing the topic of administrative law can be challenging. Students may see only an abstract concept and ignore the very real impacts of administrative agencies and administrative law on […]
Business Law Chapter 4 Homework Some professors may be pressed for time and choose to skip this chapter and its unique contents. For at least two good reasons we hope you do not
1 4 THE ATTORNEY-CLIENT RELATIONSHIP AND SETTLING DISPUTES GENERAL COMMENTS Some professors may be pressed for time and choose to skip this chapter and its unique contents. For at least two good reasons we hope you do not. First, this […]
Business Law Chapter 3 Homework Speculation about the change in the role of courts over the last hundred years can lead to a provocative and fun discussion
1 3 THE COURT SYSTEM GENERAL COMMENTS This chapter introduces the student to the U.S. court system, emphasizing the role of courts as a forum for peaceful resolution of disputes in our society. A civil tort claim is the example […]
Business Law Chapter 2 Homework At the text’s writing, contemporary issues include the ongoing detention of terrorist suspects using principals and procedures different from both the United States
1 2 OUR CONSTITUTION GENERAL COMMENTS This chapter introduces the student to the fundamentals of constitutional law. Already we have reminded students of the dramatic societal changes that occurred over the last century and of the challenging events unfolding this […]
Business Law Chapter 1 Homework We discuss a garden variety of societal issues in 1900 to call student’s attention to how completely different life is now
UNIT I: THE LEGAL SYSTEM AND BASIC PRINCIPLES OF LAW 1 INTRODUCTION TO LAW GENERAL COMMENTS This chapter is designed to stimulate the interest of your students in learning about law. To do so, we have departed from the textbook […]
Marketing Chapter 18 Homework Consumer-oriented sales promotions encourage repurchases by rewarding current users, boosting sales of complementary products
Chapter 18: Personal Selling and Sales Promotion Sales promotion techniques are classified as consumer-oriented or trade-oriented. Consumer-oriented sales promotions encourage repurchases by rewarding current users, boosting sales of complementary products, and increasing impulse purchases. These promotions also attract consumer attention […]
Marketing Chapter 18 Homework Personal selling occurs through several types of communication channels: over-the-counter selling, field selling, telemarketing, and inside selling
Chapter 18: Personal Selling and Sales Promotion CHAPTER SUMMARY AND LEARNING OBJECTIVES LO 18.1 Contrast the factors that favor use of personal selling versus advertising. Both advertising and personal selling represent large expense categories for firms, so it‘s important to […]
Marketing Chapter 17 Homework In online ads, it is often difficult to separate advertising from editorial content, because many sites resemble magazine and newspaper ads or television infomercials
Chapter 17: Integrated Marketing Communications, Advertising, and Public Relations the marketing nature of the messages. To woo younger consumers, especially teens and those in their 20s, advertisers attempt to make these messages appear as different from advertisements as possible; they […]
Marketing Chapter 17 Homework Advertising is paid, nonpersonal communication through various mass media, such as television, radio, magazines, or online
Chapter 17: Integrated Marketing Communications, Advertising, and Public Relations CHAPTER SUMMARY AND LEARNING OBJECTIVES LO 17.1 Identify the five components of the promotional mix. To make their messages stand out from competition, marketers seek to integrate advertising, personal selling, sales […]
Marketing Chapter 16 Homework The six components of retail strategy include merchandise strategy, customer service standards, pricing guidelines, promotion goals, location/distribution decisions, and store atmosphere choices
Chapter 16: Retailing and Direct Marketing CHAPTER SUMMARY AND LEARNING OBJECTIVES LO 16.1 Describe the retailing sector in the United States in terms of size, major companies, and marketing channels. Retail is the largest private-sector employer in the United States. […]
Marketing Chapter 15 Homework Logistics managers choose from five major modes of transportation. Each mode has its own unique characteristics
Chapter 15: Distribution Channels and Supply Chain Management Note: A single shipping container can contain thousands of units of an item—depending on the item’s size. And freight ships can carry thousands of these containers. Warehousing Products flow through two types […]