Journalism Chapter 3 Homework Always remember: Just because we are non-commercial doesn’t mean that we are unprofessional Radio now includes social media and the Internet

subject Type Homework Help
subject Pages 9
subject Words 587
subject Authors Bruce Mims, John Allen Hendricks

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RADIO PROGRAMMING,
PREPERATION,
AND PERFORMANCE
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Radio is a theater of the mind
Radio is still one of the most popular ways to get music
and information.
Radio now includes social media and the Internet.
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Promote the college
You are the public face of the university
On-campus presence:
campus press, flyers, posters, banner, t-shirts
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Social Media
Outreach
Website
Streaming
Facebook
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FORMAT
Music
What kind of music?
Define current genres
Talk
Entertaining: music, humor
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Format Structure
Balance program content with breaks
Spread stopsets to maintain balance.
Use short Sweepers or Bumpers to maintain ID.
Duration of content
Long sets, with stopsets for breaks.
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The Air Studio
This studio is “holy ground,” not a place to hang out and
socialize with your friends.
NO food, drink, smoking, or guests.
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BREAKS
A “break” is an interruption in the flow of music or
spoken program content by adding the live mic or other
events, such as produced or live announcements.
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FORMAT ELEMENTS
ID : Station Identification (call letters, dial position)
Liner: A short slogan which identifies the station/
format.
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SPOTS: Produced or live underwriting, school spots,
PSAs, and Promos.
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There are 2 kinds of breaks:
Sweepers and Stopsets.
A Sweeper break is important to maintain your brand
during a long music set, and may consist of little more
than an ID and liner.
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A typical live sweeper
break would include:
ID / BS /Ad lib/FP/FS / Liner-ID
An alternative version of this more common to non-
commercial radio:
BS/ Adlib/ID/ Intro/Liner

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