Journalism Chapter 8 Homework The traffic manager is also responsible for ensuring that an ad order is logged as specified, that a record of when each client’s spots are aired is maintained

Document Type
Homework Help
Book Title
Keith's Radio Station: Broadcast-- Internet-- and Satellite 9th Edition
Authors
Bruce Mims, John Allen Hendricks
Chapter 8: Traffic and Billing
Chapter 8: Highlights
Each commercial slot on a station is called an
availability. Availabilities constitute a station’s
saleable inventory.
The traffic manager prepares a log to inform the
The traffic manager prepares a log to inform the
The traffic manager is also responsible for
ensuring that an ad order is logged as specified,
Programming relies on the traffic manager for
the logs that function as scheduling guides for
on-air personnel; the sales department depends
Although most traffic people are trained in-
house and are drawn from the administrative or
Traffic departments use sophisticated computers
and scheduling and billing software to enhance
In many instances, station ownership consolidation
(clustering) has eliminated individual station traffic
and billing departments and a single traffic hub
companies have assumed the task.
Based on the spots aired and depending upon each
station's preference, as recorded and verified by the
Since the FCC eliminated program log requirements
in the early 1980s, stations have been able to
design logs that inform programming personnel of

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