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Journalism Appendix A Homework Development of a station organizational chart and a review of unions, broadcast departments/positions and responsibilities
APPENDIX A: SAMPLE SYLLABI NOTE TO INSTRUCTORS: OTHER COURSES Instructors have also incorporated Keith’s Radio Station, either as primary text or as a secondary text, into a number of other basic communications courses. For example, in programming and production several […]
Journalism Appendix B Homework There are sets of practice copy included; however, you may want to research and write your own, or have students research and write copy
Appendix B: Performance Projects This a set of handouts and exercises designed to be used with the version of the syllabus which includes performance as part of the Introduction to Radio. To accompany and augment the text, we have provided […]
Journalism Appendix C Homework In some cases, the necessary information is readily available in the text and can be accessed in the classroom. In other cases, students will use the Internet to gather facts relating to the project
APPENDIX C: RADIO WORKSHOPS In addition to the quizzes and exercises, there are also in-class workshops that do not rely on broad- cast equipment or technology to be instructive when used with Keith’s Radio Station. The individual components are: 1. […]
Journalism Chapter 1 1 Washington Answer What Are Considered Popular Listening Sources Alternative Broadcast Radio Answer
1 FCC – Federal ___ Commission 2 What has been the impact on listenership of satellite radio? Answer: 3 What are some of the advantages of high definition digital radio broadcasting? Answer: 4 Who handles the buying and selling of […]
Journalism Chapter 1 Homework A micro radio movement surfaced in the 1990s and raised the ire of both broadcast regulators and the industry; these micro stations are referred to as
Chapter 1: State of the Fifth Estate Overview This chapter introduces the student to the following topics: the current state of broadcast radio, noncommercial radio, proliferation and frag-out, profits in the air, economics and survival consolidations, buying and selling, satellite […]
Journalism Chapter 1 Homework The Corporation for Public Broadcasting was established in 1967. Three years later, National Public Radio began providing funding and programming to member stations
Chapter 1: The State of the 5th Estate The Radio Station Chapter 1 Highlights •With nearly 15,000 radio stations in the United States, radio is the most available source of entertainment, companionship, and information. •The Corporation for Public Broadcasting was […]
Journalism Chapter 1 Homework The growing use of smartphones like the iPhone will have a profound impact on radio use. Mobile phones with radio apps means that one day
The Impact of Mobile Listening on Radio By Glenda Shrader Bos The Radio Station: Chapter 1 The growing use of smartphones like the iPhone will have a profound impact on radio use. Mobile phones with radio apps means that one […]
Journalism Chapter 10 1 Signals The Much Higher Frequencies Used For Generally Not Bounce Off The
1 TRUE/FALSE: The EAS equipment found in radio studios is now optional and no longer required by the government/FCC. (A) True (B) False 2 What is the classification of stations which are protected from objectionable interference by other radio stations […]
Journalism Chapter 10 Homework Educational opportunities for prospective broadcast engineers include programs of instruction offered by colleges and universities
Chapter 10: Radio Engineering The Radio Station Chapter 10: Highlights •AM stations are assigned frequencies between 535 and 1705 kHz, with 10 kHz separations between frequencies. AM is disrupted by low-frequency emissions, can be blocked by irregular topography, and can […]
Journalism Chapter 10 Homework What is the classification of stations that are protected from objectionable interference by other radio stations within their primary service areas
Chapter 10: Engineering Overview Topics for this chapter include: pioneer engineers, radio technology, AM/FM, Digital Audio Broadcasting (DAB), becoming an engineer, the engineer’s duties, the emergency alert system, automation, posting licenses and permits. Student Objectives Upon completing the study of […]
Journalism Chapter 11 1 Profane B Indecent Essay Points Describe The Services Provided Consultants Radio Stations
1 It is not uncommon for some programming companies to be both networks and syndicators. (A) True (B) False 2 Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations: (A) Reach a broader audience […]
Journalism Chapter 11 Homework the field of radio consultancy has shrunk substantially due to the corporatization of the radio industry, and the number of consultants
Chapter 11: Consultants and Syndication Overview Topics for this chapter include: consultant services, consultant qualifications, consultants—pros and cons, program suppliers, syndicator services, hardware requirements, and syndicator fidelity. Student Objectives Upon completing the study of this chapter, the student will have […]
Journalism Chapter 11 Homework The significant increase in stations and formats created a market for consultants. Today, the ranks of radio consultants has been reduced due to consolidation
Chapter 11: Consultants and Syndicators The Radio Station Chapter 11: Highlights •The significant increase in stations and formats created a market for consultants. Today, the ranks of radio consultants has been reduced due to consolidation, and major radio companies typically […]
Journalism Chapter 11 Homework Veteran Valerie Geller has consulted stations in all 50 states and 33 foreign countries. What qualifications does she believe a successful consultant should possess
Qualifications of Successful Consultants by Valerie Geller Veteran Valerie Geller has consulted stations in all 50 states and 33 foreign countries. What qualifications does she believe a successful consultant should possess? Here are her observations. •Have knowledge, experience, and a […]
Journalism Chapter 2 1 Station Manager To A Avoid Rings And Layoffs B Able Technical Problems
1 Unions play a major role in radio and TV today, especially in smaller size markets. (A) True (B) False 2 Which management style is most prevalent in radio today? (A) X: the authoritarian approach (B) Y: the collaborative approach […]
Journalism Chapter 2 Homework Engineer air Staff Announcers news casters traffic Manager it Manager music Director news Producers book keeping web master production Director sports continuity Director board Operators program
Radio Station Organizational Chart TOP MANAGERS Owner General Manager Operations/Station Manager SALES Sales Manager Account Executives National/Agency PROGRAMMING Program Director Air Staff: Announcers NEWS News Director Newscasters BUSINESS Office Manager Traffic Manager TECH Chief Engineer IT Manager Account Executives Local-Retail […]
Journalism Chapter 2 Homework Radio Station Organizational Chart TOP MANAGERS Owner General Manager Operations Station Manager Weather promotion
Radio Station Organizational Chart TOP MANAGERS Owner General Manager Operations/Station Manager SALES Sales Manager Account Executives PROGRAMMING Program Director Air Staff: Announcers NEWS News Director Newscasters BUSINESS Office Manager Traffic Manager TECH Chief Engineer IT Manager National/Agency Account Executives Local-Retail […]
Journalism Chapter 2 Homework The authoritarian approach to management implies that the general manager makes all of the policy decisions. The collaborative approach allows the general manager to involve
Chapter 2: Station Management The Radio Station Chapter 2: Highlights •Radio managers constantly face challenges due to new audio competition and station consolidation. In addition, radio’s unique character requires that station managers deal with a wide variety of talents and […]
Journalism Chapter 2 Homework Using an organizational chart, illustrate the various combinations of positions and delegations of authority existing in today’s station organization
Chapter 2: Station Management Overview Chapter 2 discusses the organizational structure of radio stations, and how the chain of command works. Topics in this chapter include: Corporate broadcasting groups and clusters of stations, the nature of the business, the manager […]
Journalism Chapter 3 Homework Although there are fewer than two dozen full-time stations doing this format, no other format can claim a more loyal following
Chapter 3: Programming Overview Chapter 3 familiarizes the student with various radio formats, the kind of music played, and the style of presentation. An historical overview of the evolution of various formats is discussed, Student Objectives xGain understanding of the […]
Journalism Chapter 3 Homework Always remember: Just because we are non-commercial doesn’t mean that we are unprofessional Radio now includes social media and the Internet
RADIO PROGRAMMING, PREPERATION, AND PERFORMANCE Radio is a theater of the mind Radio is still one of the most popular ways to get music and information. Radio now includes social media and the Internet. Radio is unique, and deserves to […]
Journalism Chapter 3 Homework Program Clock Break Sweeper Sweeper Break Break Sweeper Correct standard American English will become one of a number of different dialects you may choose to use in announcing
PROGRAM CLOCK
Journalism Chapter 3 Homework The AC format, in its variations, features older pop hits (since the 1970s) and more recent songs to supplement a library of current pop standards
Chapter 3: Programming The Radio Station Chapter 3: Highlights •The AC format, in its variations, features older pop hits (since the 1970s) and more recent songs to supplement a library of current pop standards. It appeals particularly to 25– to […]
Journalism Chapter 3 Homework When working with a script, first read it carefully to be sure that you comprehend those ideas. Then utilize all these techniques to express those ideas effectively
PROGRAM CLOCK ANNOUNCING TIPS The primary goal of the announcer is the communication of ideas. When working with a script, first read it carefully to be sure that you comprehend those ideas. Then utilize all these techniques to express those […]
Journalism Chapter 4 Homework programming people have made successful job transitions to sales because they have a practical understanding of the product they are selling
Chapter 4: Sales The Radio Station Chapter 4: Highlights •The anemic economy of the 2010s has contributed to the slow growth of and at times weak status of radio advertising. Yet, selling commercials still keeps radio stations on the air. […]
Journalism Chapter 4 Homework Research the advertiser; be prepared; have a relevant plan in mind. Be enthusiastic; think positive. Display self-confidence; believe in yourself and the product
DOs and DON’Ts Do Research the advertiser; be prepared; have a relevant plan in mind. Be enthusiastic; think positive. Display self-confidence; believe in yourself and the product. Smile; exude friendliness, warmth, and sincerity. Listen; be polite, sympathetic, and interested. Tell […]
Journalism Chapter 4 Homework Rich media display ads add color and ROI to a traditional campaign Display Ads run throughout our websites in a variety of universal sizes
Radio 2.0: Today’s Local Integrated Solution Provider By Weezie Kramer Radio today integrates multiple on air, online, and digital assets to create dynamic and solution oriented, integrated campaigns for clients. Campaigns coordinate multiple marketing assets to engage consumers and motivate […]
Journalism Chapter 4 Homework The head of the sales department usually is responsible for maintaining close contact with the station’s rep company as a way of generating income from
Chapter 4: Sales Overview This chapter discusses all aspects of radio time sales, including the history of commercial radio, the ratings and the rate card, commercial scheduling and packaging, contracts, pitching clients, compensation, and collections. The medium of radio serves […]
Journalism Chapter 5 1 Mutual Answer A Abc Which Most Prominent News Wire Service A Reuters
1 What is meant by the news term “rip ‘n read”? (A) You must destroy all news copy after reading it (B) A very scathing editorial (C) News copy read live by the DJ without rewriting it (D) A network […]
Journalism Chapter 5 Homework A study by the Radio Television Digital News Association indicates that News radio is second only to what format when listeners
Chapter 5: News Overview News and information represent the most-listened to formats in radio. This chapter outlines the following topics: news and today’s radio, the newsroom, the all-news station, the electronic Student Objectives Students will have acquired the following competencies […]
Journalism Chapter 5 Homework The size of a station’s news staff depends on the degree to which the station’s format emphasizes news, the station’s market size, the emphasis of its competition
CHAPTER 5: NEWS HIGHLIGHTS 1. A study by the Radio Television Digital News Association indicates that News radio is second only to Country music radio when listeners are searching for a station to listen to for entertainment and information. 2. […]
Journalism Chapter 6 1 Answer B Late 1920s The Early Survey Company Using Person Interviews Rather
1 According to research by Ipsos, more consumers would choose to have a regular AM/FM car radio over any other audio option, including XM/Sirius satellite radio. (A) True (B) False 2 What is the driving force to increase radio research […]
Journalism Chapter 6 Homework Arbitron successor Nielsen Audio has announced intentions to increase PPM sample sizes and focus on improving efforts
Chapter 6: Research Overview Chapter topics include: who is listening, the ratings and survey services, qualitative and quantitative data, in-house research techniques, research deficits, how agencies buy radio, careers in research, the future of research in radio, Arbitron’s glossary of […]
Journalism Chapter 6 Homework Beginning in the late 1920s, surveys were conducted to determine the most popular stations and programs with various audience groupings
Chapter 6: Research The Radio Station Chapter 6: Highlights •Beginning in the late 1920s, surveys were conducted to determine the most popular stations and programs with various audience groupings. Early surveys (and their methods) included C.E. Hooper, Inc. (telephone), CAB […]
Journalism Chapter 6 Homework The average number of persons listening to a particular station for at least five minutes during a 15-minute period
TERMINOLOGY AND DEFINITIONS FOR EVALUATING RADIO RATINGS AVERAGE QUARTER-HOUR PERSONS “AQH PERSONS” •The average number of persons listening to a particular station for at least five minutes during a 15-minute period. AVERAGE QUARTER HOUR RATING “AQH RATING” •The Average Quarter-Hour […]
Journalism Chapter 7 1 Answer B Mislead Onair Promotions Are The Most Common Method Used Retain
1 Radio’s infamous “Disco Demolition” took place during a Chicago Bulls basketball game in 1989 in Chicago. (A) True (B) False 2 What is the preferred solution to planning the budget for a promotion? (A) To spend no money at […]
Journalism Chapter 7 Homework Large cash or merchandise prizes. Big prizes, rather than stunts, tend to draw the most interest and thus are offered by stations able to afford them
Chapter 7: Promotion Overview Topics for this chapter will include past and purpose of promotions, promotions practical and bi- zarre, the promotion director’s job and the staff he or she is responsible for hiring, types of promo- Student Objectives Upon […]
Journalism Chapter 7 Homework Social media in isolation will not grow your brand. None of your plans should be simply social , but rather the combination of owned, earned
“Radio + Social Media = ?” By Lori Lewis The Radio Station: Chapter 7 There’s a human element to social media that is overlooked. Therefore brands should have a human approach, not a common thinking bottom line undertaking. When brands […]
Journalism Chapter 7 Homework To keep listeners interested and tuned, stations actively promote their image and call letters. Small-market stations promote
Chapter 7: Promotion The Radio Station Chapter 7: Highlights •To keep listeners interested and tuned, stations actively promote their image and call letters. Small-market stations promote themselves to compete for audience with other forms of media. Major–market stations use promotion […]
Journalism Chapter 8 1 The Trafi Manager What Are The Trafi Managers Responsibilities Regarding Ads A
1 TRUE or FALSE: The FCC mandates that traffic directors receive certification through their agency before they are allowed to create program logs. (A) True (B) False 2 What constitutes a station´s salable inventory? Answer: 3 What is the primary […]
Journalism Chapter 8 Homework Most traffic people are trained in-house and are drawn from the administrative or clerical ranks. They must possess patience
Chapter 8: Traffic and Billing Overview Topics for this chapter include: the air supply, the traffic manager, preparing program logs, bill- ing, and the FCC and traffic. Student Objectives Upon completing the study of this chapter, the student will have […]
Journalism Chapter 8 Homework The traffic manager is also responsible for ensuring that an ad order is logged as specified, that a record of when each client’s spots are aired is maintained
Chapter 8: Traffic and Billing Chapter 8: Highlights Each commercial slot on a station is called an availability. Availabilities constitute a station’s saleable inventory. The traffic manager prepares a log to inform the deejays and board operators of what to […]
Journalism Chapter 9 1 Answer Alter The Amplitude Create The Illusion Being Louder Without Actually Changing
1 A station´s sound library may consist of what kind of sources? Answer: 2 In creating “formatted” spots, a spot for a music station will be produced in what style? Answer: 3 What new technology in the 1950s replaced live […]
Journalism Chapter 9 Homework Dialogue spots, using drama and comedy to sell the product, became prominent in the 1930s. Elaborate sound effects, actors, and orchestras were employed
Chapter 9: Radio Production The Radio Station Chapter 9: Highlights •The first radio commercials aired in 1922. •Early commercials were live readings: no music, sound effects, or singing. •Dialogue spots, using drama and comedy to sell the product, became prominent […]
Journalism Chapter 9 Homework On Christmas Eve 1926, the radio jingle was introduced, when four singers gathered for a musical tribute to what product
Chapter 9: Production Overview Topics for this chapter include: a spot retrospective, formatted spots, the production room, the studios, editing, copywriting, announcing tips, voice-tracking, and the sound library. Student Objectives Upon completing the study of this chapter, the student will […]