Keith's Radio Station: Broadcast, Internet, and Satellite 9th Edition

APPENDIX A: SAMPLE SYLLABI NOTE TO INSTRUCTORS: OTHER COURSES Instructors have also incorporated Keiths Radio Station, either as primary text or as a secondary text, into a number of other basic communications courses. For example, in programming and production several chapters are blended with a text on audio production. Chapter

Appendix B: Performance Projects This a set of handouts and exercises designed to be used with the version of the syllabus which includes performance as part of the Introduction to Radio. You will find explanatory sheets, practice copy, and specific performance assignments; supple-mental material such as handouts, format sheets, sample logs,

APPENDIX C: RADIO WORKSHOPS In addition to the quizzes and exercises, there are also in-class workshops that do not rely on broad- cast equipment or technology to be instructive when used with Keiths Radio Station. What follows next is a set of ideas for group activities. These can be done as in-class

1 FCC - Federal ___ Commission Answer: Communications Answer: Communications Answer: Communications 2 What has been the impact on listenership of satellite radio? Answer: 3 What are some of the advantages of high definition digital radio broadcasting? Answer: 4 Who handles the buying and selling of

Chapter 1: State of the Fifth Estate Overview This chapter introduces the student to the following topics: the current state of broadcast radio, noncommercial radio, proliferation and frag-out, profits in the air, economics and survival consolidations, buying and selling, satellite and Internet radio, LPFM (low power FM), radio and government

Chapter 1: The State of the 5th Estate The Radio Station Chapter 1 Highlights With nearly 15,000 radio stations in the United States, radio is the most available source of entertainment, companionship, and information. The Corporation for Public Broadcasting was established in 1967. Three years later, National Public Radio began providing funding and

The Impact of Mobile Listening on Radio By Glenda Shrader Bos The Radio Station: Chapter 1 The growing use of smartphones like the iPhone will have a profound impact on radio use. Mobile phones with radio apps means that one day nearly everyone will have a radio with them at all times. Theoretically, this

1 TRUE/FALSE: The EAS equipment found in radio studios is now optional and no longer required by the government/FCC. (A) True (B) False Answer: (B) False Answer: (B) False Answer: (B) False 2 What is the classification of stations which are protected from objectionable interference

Chapter 10: Radio Engineering The Radio Station Chapter 10: Highlights AM stations are assigned frequencies between 535 and 1705 kHz, with 10 kHz separations between frequencies. AM is disrupted by low-frequency emissions, can be blocked by irregular topography, and can travel hundreds (along surface level ground waves) or thousands (along nighttime sky waves)

Chapter 10: Engineering Overview Topics for this chapter include: pioneer engineers, radio technology, AM/FM, Digital Audio Broadcasting (DAB), becoming an engineer, the engineers duties, the emergency alert system, automation, posting licenses and permits. Student Objectives Upon completing the study of this chapter, the student will have acquired a knowledge of: xBasic radio

1 It is not uncommon for some programming companies to be both networks and syndicators. (A) True (B) False Answer: (A) True Answer: (A) True Answer: (A) True 2 Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing smaller stations:

Chapter 11: Consultants and Syndication Overview Topics for this chapter include: consultant services, consultant qualifications, consultantspros and cons, program suppliers, syndicator services, hardware requirements, and syndicator fidelity. Student Objectives Upon completing the study of this chapter, the student will have acquired the following competencies concerning: xThe role that consultants play in programming; xHow corporate

Chapter 11: Consultants and Syndicators The Radio Station Chapter 11: Highlights The significant increase in stations and formats created a market for consultants. Today, the ranks of radio consultants has been reduced due to consolidation, and major radio companies typically have their own in-house consultant in the form of an experienced programming executive. Consultants

Qualifications of Successful Consultants by Valerie Geller Veteran Valerie Geller has consulted stations in all 50 states and 33 foreign countries. What qualifications does she believe a successful consultant should possess? Here are her observations. Have knowledge, experience, and a successful track record. The people who hire you like to know that

1 Unions play a major role in radio and TV today, especially in smaller size markets. (A) True (B) False Answer: (B) False Answer: (B) False Answer: (B) False 2 Which management style is most prevalent in radio today? (A) X: the authoritarian approach (B)

Radio Station Organizational Chart TOP MANAGERS Owner General Manager Operations/Station Manager SALES Sales Manager Account Executives National/Agency Account ExecutivesLocal-RetailSales SecretaryMusic DirectorProduction DirectorProgram ProducersNews ProducersSportsTraffic, WeatherBookkeepingContinuity DirectorPromotion DirectorBoard OperatorsFacilities ManagerWebmaster Account ExecutivesLocal-RetailSales SecretaryMusic DirectorProduction DirectorProgram ProducersNews ProducersSportsTraffic, WeatherBookkeepingContinuity DirectorPromotion DirectorBoard OperatorsFacilities ManagerWebmaster Account Executives Local-Retail Sales Secretary Music Director Production Director Program Producers News Producers Sports Traffic, Weather Bookkeeping Continuity Director Promotion Director Board Operators Facilities Manager Webmaster PROGRAMMING Program Director Air Staff: Announcers NEWS News Director Newscasters BUSINESS Office Manager Traffic Manager TECH Chief Engineer IT Manager

Radio Station Organizational Chart TOP MANAGERS Owner General Manager Operations/Station Manager SALES Sales Manager Account Executives National/AgencyAccount ExecutivesLocal-RetailSales SecretaryMusic DirectorProduction DirectorProgram ProducersNews ProducersSportsTraffic, WeatherBook-keepingContinuity DirectorPromotion DirectorBoard OperatorsFacilities ManagerWebmaster National/AgencyAccount ExecutivesLocal-RetailSales SecretaryMusic DirectorProduction DirectorProgram ProducersNews ProducersSportsTraffic, WeatherBook-keepingContinuity DirectorPromotion DirectorBoard OperatorsFacilities ManagerWebmaster National/Agency Account Executives Local-Retail Sales Secretary Music Director Production Director Program Producers News Producers Sports Traffic, Weather Book-keeping Continuity Director Promotion Director Board Operators Facilities Manager Webmaster PROGRAMMING Program Director Air Staff: Announcers NEWS News Director Newscasters BUSINESS Office Manager Traffic Manager TECH Chief Engineer IT Manager

Chapter 2: Station Management The Radio Station Chapter 2: Highlights Radio managers constantly face challenges due to new audio competition and station consolidation. In addition, radios unique character requires that station managers deal with a wide variety of talents and personalities. The authoritarian approach to management implies that the general manager makes all of

Chapter 2: Station Management Overview Chapter 2 discusses the organizational structure of radio stations, and how the chain of command works. Topics in this chapter include: Corporate broadcasting groups and clusters of stations, the nature of the business, the manager as chief collaborator, what makes a manager, the managers duties

Chapter 3: Programming Overview Chapter 3 familiarizes the student with various radio formats, the kind of music played, and the style of presentation. An historical overview of the evolution of various formats is discussed, along with new ideas in programming. Topics in this chapter include: program formats, the programmer, the

RADIO PROGRAMMING, PREPERATION, AND PERFORMANCE Radio is a theater of the mind Radio is still one of the most popular ways to get music and information. Radio now includes social media and the Internet. Radio is unique, and deserves to be treated with respect.Always remember: Just because we are non-commercial doesnt mean that we are

PROGRAM CLOCK

Chapter 3: Programming The Radio Station Chapter 3: Highlights The AC format, in its variations, features older pop hits (since the 1970s) and more recent songs to supplement a library of current pop standards. It appeals particularly to 25- to 49-year-old females, which attracts advertisers. It often utilizes music sweeps and clustered commercials.

PROGRAM CLOCK ANNOUNCING TIPS The primary goal of the announcer is the communication of ideas. When working with a script, first read it carefully to be sure that you comprehend those ideas. Then utilize all these techniques to express those ideas effectively. Work on interpretation, mood and emotional coloring to enhance the

Chapter 4: Sales The Radio Station Chapter 4: Highlights The anemic economy of the 2010s has contributed to the slow growth of and at times weak status of radio advertising. Yet, selling commercials still keeps radio stations on the air. An effective radio commercial makes a strong and lasting impression on the mind

DOs and DONTs Do Research the advertiser; be prepared; have a relevant plan in mind. Be enthusiastic; think positive. Display self-confidence; believe in yourself and the product. Smile; exude friendliness, warmth, and sincerity.Listen; be polite, sympathetic, and interested.Tell of the stations successes; provide testimonial material.Think creatively. Smile; exude friendliness, warmth, and sincerity.Listen; be polite, sympathetic, and

Radio 2.0: Todays Local Integrated Solution Provider By Weezie Kramer Radio today integrates multiple on air, online, and digital assets to create dynamic and solution oriented, integrated campaigns for clients. Campaigns coordinate multiple marketing assets to engage consumers and motivate action and response from fans. Our goal is to create great content, provide

Chapter 4: Sales Overview This chapter discusses all aspects of radio time sales, including the history of commercial radio, the ratings and the rate card, commercial scheduling and packaging, contracts, pitching clients, compensation, and collections. The medium of radio serves as a tool for connecting target demographic audiences with the

1 What is meant by the news term "rip n read"? (A) You must destroy all news copy after reading it (B) A very scathing editorial (C) News copy read live by the DJ without rewriting it (D) A network newscast read by broadcast journalists Answer: (C) News

Chapter 5: News Overview News and information represent the most-listened to formats in radio. This chapter outlines the following topics: news and todays radio, the newsroom, the all-news station, the electronic newsroom, the news director, what makes a newsperson, preparing the news story, organizing the newscast, the wire services, radio

CHAPTER 5: NEWS HIGHLIGHTS 1. A study by the Radio Television Digital News Association indicates that News radio is second only to Country music radio when listeners are searching for a station to listen to for entertainment and information. 2. The size of a stations news staff depends on the degree to which

1 According to research by Ipsos, more consumers would choose to have a regular AM/FM car radio over any other audio option, including XM/Sirius satellite radio. (A) True (B) False Answer: (A) True Answer: (A) True Answer: (A) True 2 What is the driving

Chapter 6: Research Overview Chapter topics include: who is listening, the ratings and survey services, qualitative and quantitative data, in-house research techniques, research deficits, how agencies buy radio, careers in research, the future of research in radio, Arbitrons glossary of terms*. Student Objectives Upon completing the study of this chapter, the students should

Chapter 6: Research The Radio Station Chapter 6: Highlights Beginning in the late 1920s, surveys were conducted to determine the most popular stations and programs with various audience groupings. Early surveys (and their methods) included C.E. Hooper, Inc. (telephone), CAB (telephone), and The Pulse (in-person). In 1968, RADAR (telephone to 6,000 households) began

TERMINOLOGY AND DEFINITIONS FOR EVALUATING RADIO RATINGS AVERAGE QUARTER-HOUR PERSONS "AQH PERSONS The average number of persons listening to a particular station for at least five minutes during a 15-minute period. AVERAGE QUARTER HOUR RATING "AQH RATING The Average Quarter-Hour Persons estimate expressed as a percentage of the population being measured. This estimate is published for the

1 Radio's infamous "Disco Demolition" took place during a Chicago Bulls basketball game in 1989 in Chicago. (A) True (B) False Answer: (B) False Answer: (B) False Answer: (B) False 2 What is the preferred solution to planning the budget for a promotion? (A) To

Chapter 7: Promotion Overview Topics for this chapter will include past and purpose of promotions, promotions practical and bi- zarre, the promotion directors job and the staff he or she is responsible for hiring, types of promo- tion, station and sales promotion, research and planning, budgeting promotions, promotions and the FCC, and broadcast promotion

Radio + Social Media = ? By Lori Lewis The Radio Station: Chapter 7 Theres a human element to social media that is overlooked. Therefore brands should have a human approach, not a common thinking bottom line undertaking. When brands only look at social media (and its fans) based on what it can

Chapter 7: Promotion The Radio Station Chapter 7: Highlights To keep listeners interested and tuned, stations actively promote their image and call letters. Small-market stations promote themselves to compete for audience with other forms of media. Major-market stations use promotion to differentiate themselves from competing stations. Radio recognized the value of promotion early and

1 TRUE or FALSE: The FCC mandates that traffic directors receive certification through their agency before they are allowed to create program logs. (A) True (B) False Answer: (B) False Answer: (B) False Answer: (B) False 2 What constitutes a stations salable inventory? Answer:

Chapter 8: Traffic and Billing Overview Topics for this chapter include: the air supply, the traffic manager, preparing program logs, bill- ing, and the FCC and traffic. Student Objectives Upon completing the study of this chapter, the student will have acquired the following compe- tencies: xThe program log: basic layout and terminology; xHow the program log

Chapter 8: Traffic and Billing Chapter 8: Highlights Each commercial slot on a station is called an availability. Availabilities constitute a stations saleable inventory. The traffic manager prepares a log to inform the deejays and board operators of what to broadcast and at what time. deejays and board operators of what to broadcast and

1 A stations sound library may consist of what kind of sources? Answer: 2 In creating "formatted" spots, a spot for a music station will be produced in what style? Answer: 3 What new technology in the 1950s replaced live commercials with prerecorded messages? Answer: 4 What

Chapter 9: Radio Production The Radio Station Chapter 9: Highlights The first radio commercials aired in 1922. Early commercials were live readings: no music, sound effects, or singing. Dialogue spots, using drama and comedy to sell the product, became prominent in the 1930s. Elaborate sound effects, actors, and orchestras were employed.With the introduction of magnetic

Chapter 9: Production Overview Topics for this chapter include: a spot retrospective, formatted spots, the production room, the studios, editing, copywriting, announcing tips, voice-tracking, and the sound library. Student Objectives Upon completing the study of this chapter, the student will have acquired the following competencies: xA thorough knowledge of the production studio and