Journalism Chapter 8 1 The Trafi Manager What Are The Trafi Managers Responsibilities Regarding Ads A

Document Type
Test Prep
Book Title
Keith's Radio Station: Broadcast-- Internet-- and Satellite 9th Edition
Authors
Bruce Mims, John Allen Hendricks
1 TRUE or FALSE:
The FCC mandates that traffic directors receive certification through their agency before they
are allowed to create program logs.
(A) True
(B) False
2 What constitutes a station´s salable inventory?
Answer:
3 What is the primary function of the traffic manager?
Answer:
4 Who is responsible for the specific scheduling of commercials?
Answer:
5 What are the traffic manager´s responsibilities regarding ads?
Answer:
6 What departments primarily depend on the traffic manager for what functions?
Answer:
7 What is the usual source for hiring trafﬕc managers?
Answer:
8 How are computers important to traffic managers?
Answer:
9 How has consolidation of radio ownership affected individual traffic and billing
departments?
Answer:
10 What is the procedure for sending invoices to clients?
Answer:
11 How has the FCC elimination of requirements for program logs affected the way stations
design logs?
(A) Most stations still use the traditional formal log design
(B) Most stations now design logs that only show commercials
(C) Program logs are only used to schedule music playlists
(D) Program logs are now designed to inform programming personnel of what is scheduled for broadcast
12 What is the procedure for sending invoices to clients?
(A) Clients are always billed in advance before their spots can run
(B) ey are delivered to the client by the account executive
(C) It is left to the client to voluntarily pay without being billed
(D) It is the job of the billing department to send an invoice to the client
13 Before the FCC deregulation of the 1980's occurred, radio stations were required to
maintain a formal program log which included the following:
(A) Program title or name
(B) sponsor names
(C) source of origination
(D) All of the above
14 What constitutes a station´s salable inventory?
(A) Airplay for certain selected records
(B) Commercial slots or availabilities
(C) Promotional items such as t-shirts and bumper stickers
(D) Public service announcements
15 What is the primary function of the traffic manager?
(A) To collect money from delinquent accounts
(B) To provide reports on traffic conditions during morning drive
(C) To prepare the daily program log
(D) To write, voice and produce commercial announcements
16 Who is responsible for the specific scheduling of commercials?
(A) The program director
(B) The sales manager
(C) The traffic manager
(D) The business manager
17 What are the traffic manager´s responsibilities regarding ads?
(A) Ensuring that an ad order is logged as specified
(B) That a record of when each client´s spots are aired is maintained
(C) That copy and production tapes are in on time
(D) All of the above
18 What two departments primarily depend on the traffic manager?
(A) Programing and Engineering
(B) Sales and Business
(C) Engineering and Sales
(D) Programming and Sales
19 What is the usual source for hiring traffic managers?
(A) Usually recruited from broadcast training schools
(B) Mostly trained in-house and are drawn from the administrative or clerical ranks
(C) Mostly promoted from sales
(D) Often recruited from the programming department
20 How important are computers to traffic managers?
(A) Traffic managers must be computer knowledgeable
(B) Not very important; managing is mostly done on traditional office equipment
(C) Of no importance; traffic systems are managed at the corporate level
(D) Only of importance to the sales department
21 How has consolidation of radio ownership affected individual trafﬕc and billing
departments?
(A) The individual traffic departments at stations in the cluster are no longer necessary and
are typically centralized
(B) Traffic is managed at corporate headquarters for all station clusters
(C) Traffic continues to be managed locally by each individual station in the cluster
(D) The need to manage traffic and generate daily program logs has been made unnecessary by
computers
22 The FCC eliminated program log requirements in the early 1980s; how has this affected the
way stations design program logs?
Answer:

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