Journalism Chapter 11 1 Profane B Indecent Essay Points Describe The Services Provided Consultants Radio Stations

Document Type
Test Prep
Book Title
Keith's Radio Station: Broadcast-- Internet-- and Satellite 9th Edition
Authors
Bruce Mims, John Allen Hendricks
1 It is not uncommon for some programming companies to be both networks and syndicators.
(A) True
(B) False
2 Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing
smaller stations:
(A) Reach a broader audience
(B) To achieve a metro station sound
(C) Present more news and public affairs
(D) To achieve a broader range of formats
3 Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered
radio formats, including:
(A) Music
(B) Format elements such as breaks and promos
(C) Customized IDs
(D) All of the above
4 What is the difference between a network and a syndicator?
(A) The type of format
(B) Whether the participating stations are owned by a corporation
(C) The type of technology involved
(D) None- they are one and the same.
5 What is the major objection to using consultants?
Answer:
6 Have investments by stations in research increased or decreased? Why?
Answer:
7 Statistically, stations using programming consultants more often than not showed larger or
smaller audience ratings?
Answer:
8 The widespread use of automation equipment commencing in the 1960s sparked
signiï¬ficant growth in what ï¬field of programming?
Answer:
9 Syndicated programs are generally cost effective, of high quality, and reliable, thus allowing
smaller stations to achieve what?
Answer:
10 Program syndicators provide a variety of test-marketed, satellite- and Internet-delivered
radio formats, including what format elements?
Answer:
11 What is the difference between a network and a syndicator?
Answer:
12 Essay - 10 points
Describe the services provided by consultants to radio stations
Answer:
13 What effect has radio consolidation had on consultants?
Answer:
14 What kind of services do radio consultants currently provide to radio stations?
Answer:
15 The widespread use of automation equipment commencing in the 1960s sparked
signiï¬ficant growth in what ï¬field of programming?
(A) Syndicated programming
(B) Satellite transmissions
(C) Internet webcasting
(D) Podcasting
16 Statistically, stations using programming consultants more often than not:
(A) Experience improved ratings
(B) Experience lower ratings
(C) Saw no significant change in ratings
(D) Stopped using ratings altogether
17 TRUE/FALSE:
The FCC forbids stations from giving way any prize or amount of cash that exceeds $25,000.
(A) True
(B) False
18 When filing a complaint on indecency, the FCC asks complainants to provide: the details of
what was actually said during the broadcast.; 2) The date and time of the broadcast.; and 3) The
call letters, and/or channel, or frequency of the station involved.
(A) True
(B) False
19 Which of the following is NOT a service commonly offered by a consultant to a radio client?
(A) market research
(B) hiring and training of staff
(C) technical evaluation
(D) Planning and execution of contests/giveaways
20 It is a violation of federal law for a broadcast station to air _________programming at any
time.
(A) Profane
(B) Indecent
(C) Obscene
(D) Offensive
21 The FCC has defined broadcast_________as: “language or material that, in context, depicts
or describes, in terms patently offensive as measured by contemporary community standards
for the broadcast medium, sexual or excretory organs or activities.”
(A) profanity
(B) indecency
(C) obscenity
(D) nudity
22 The FCC's _______-_______period refers to the time period between 10 p.m. and 6 a.m.,
local time. During this time period, a station may air indecent and/or profane material.
(A) safe-play
(B) safe-harbor
(C) free-air
(D) safe-regulation
23 In making obscenity, indecency, and profanity determinations, The FCC has determined
that_________is key.
(A) intention
(B) enforcement
(C) consideration
(D) context
24 FCC v. _______Foundation, is the landmark United States Supreme Court decision that
defined the power of the Federal Communications Commission (FCC) with regards to regulating
indecent material as applied to broadcasting.
(A) WBAI
(B) NYU
(C) Patriots
(D) Pacifica
25 What effect has radio consolidation had on consultants?
(A) It has increased their business
(B) It has had little or no effect
(C) Consultants are now working directly for the corporations
(D) The ï¬field of radio consultancy has shrunk substantially
26 What kind of services do radio consultants currently provide to radio stations?
(A) Setting up MIS computer systems for billing and collections
(B) Improve or strengthen their standings in the ratings survey
(C) Making technical improvements in broadcast equipment
(D) Developing marketing strategies for the sales department
27 Ideally, a consultant would have a successful background in what area of broadcasting
(A) Programming
(B) Technology
(C) Music
(D) Management
28 What is the major objection to using consultants?
(A) They charge too much
(B) They overemphasize the importance of sports
(C) They interfere with co-op advertising
(D) The concern that local flavor is lost
29 Investments by stations in research have:
(A) Increased significantly
(B) Stayed the same
(C) Been eliminated
(D) Fallen off markedly
30 Ideally, a consultant would have a successful background in what area of broadcasting?
Answer:

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