1 Radio’s infamous “Disco Demolition” took place during a Chicago Bulls basketball game in
1989 in Chicago.
(A) True
(B) False
2 What is the preferred solution to planning the budget for a promotion?
(A) To spend no money at all
(B) To exchange available airtime for goods and services
(C) To spend as much money as possible
(D) To increase profits by selling chances to win
3 What are the basic FCC policies governing promotions?
(A) May not promote sponsored contests
(B) May not operate lotteries, endanger contestants, or mislead listeners as to the nature of the prize.
(C) May not disclose the names of winners on the air
(D) May not award cash as prizes
4 How do radio stations know that their promotions are working?
Answer:
5 Due to greater competition, radio stations must promote themselves how often?
Answer:
6 Most successful radio promotions involve what kind of incentives?
Answer:
7 What is a practical way for the promotion director to acquire prizes?
Answer:
8 Which form of radio promotion is the most prevalent: on-air or off-air?
Answer:
9 To “bookend” call letters is to position them in what way?
Answer:
10 Off-air promotions are designed to do what?
Answer:
11 To offset the cost of promotions, stations will do what?
Answer:
12 What is considered to be the ultimate goal of any promotion?
Answer:
13 What is the preferred solution in planning the budget for a promotion?
Answer:
14 What is considered to be the ultimate goal of any promotion?
(A) To improve area signal coverage by increasing the power_
(B) To compete with other media such as newspapers
(C) To provide better coverage of news and information
(D) To enhance listenership
15 To offset the cost of promotions, stations will do what?
(A) Collaborate with sponsors to share the costs
(B) Cut back on off-air promotions
(C) Do more on-air promos
(D) Do more on-air contests
16 Off air promotions are designed to do what?
(A) Retain current listeners
(B) Give away money
(C) Provide entertainment
(D) Reach people not tuned in
17 According to social media authority Loris Lewis, three common themes that run through an
effective social brand’s presence and behavior are:
(A) Validation, Inspiration, and integration.
(B) Validation, Inspiration, and information
(C) Validation, Inspiration, and imitation.
(D) Validation, Interrogation, and irritation.
18 Of social media today…Lori Lewis said “We are operating radio stations in a world that has
been coined as “_________beta”—it’s the mindset that everything (even our own self) is a work
in progress,
(A) temporary
(B) digital
(C) intensified
(D) permanent
19 FCC regulations governing radio station promotions state that stations may not operate
lotteries, endanger contestants, rig contests, or____________listeners.
(A) threaten
(B) mislead
(C) confuse
(D) challenge
20 On-air promotions are the most common method used to retain and expand listenership. All
of the following are common examples of on air promotions EXCEPT:
(A) station slogans
(B) station call letters
(C) station contests/giveaways
(D) station commercials
21 The FCC forbids any station from broadcasting or airing any contest that is considered a
lottery. To be considered a lottery, the giveaway must include these three elements: prize,
chance, and _______________.
(A) entry forms.
(B) contesting opportunities
(C) endangerment
(D) consideration
22 Which promotional stunt was fictionalized on the TV sitcom WKRP in Cincinnati?
(A) The Valhalla gas credit card
(B) Turkeys being dropped over a shopping center
(C) Hidden money in a local public library
(D) Overturned cars on a highway
23 How do radio stations know that their promotions are working?
(A) By increased listener complaints
(B) By increased rating surveys
(C) By decreased commercial loads
(D) By increased competition from other media
24 Due to greater competition, radio stations must promote themselves:
(A) Only during quarterly rating periods
(B) Only during the daytime
(C) Continually
(D) Only on special holidays
25 Most successful radio promotions involve what kind of incentives?
(A) Large cash or merchandise prizes
(B) Participating in fundraising events
(C) Running an on-air auction to raise money
(D) Increasing commercial availabilities
26 What is the preferred way for the promotion director to acquire prizes?
(A) The station cannot give out “prizes”, which are forbidden by the FCC.
(B) By arranging to give out only cash prizes to winners
(C) Through direct purchase and trades
(D) By soliciting donations from listeners
27 Which form of radio promotion is the most prevalent?
(A) Off air promotions such as advertising
(B) On-air promotions using station call letters
(C) Sales promotions designed to increase the commercial load
(D) Running a lot of print ads
28 To “bookend” call letters is to position them in what way?
(A) Once in the middle of the break
(B) Voiced over a musical segue
(C) At the beginning and end of a break
(D) Include them with all informational announcements
29 What are the basic FCC policies governing promotions?
Answer: