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978-0134728391 Chapter 1 Part 1
Chapter 1: The U.S. Business Environment Chapter Overview Many students come to an introduction to business class not quite sure what it’s all about. The course has something for everyone, from those who have been in the business world a […]
978-0134728391 Chapter 1 Part 2
can function as fiscal policies. Monetary policies focus on controlling the size of the nation’s money supply; the government can influence banks to lend money and can influence the supply of money through stimulus packages. Stabilization policy is made up […]
978-0134728391 Chapter 10 Part 1
Chapter 10: Human Resource Management and Labor Relations Chapter Overview Human resource management involves a steady stream of activities. An HR manager’s job revolves around a set of functions including HR planning, staffing, developing employees, appraisal, and compensation and benefits. […]
978-0134728391 Chapter 10 Part 2
Learning Objective 10-7: Explain why workers organize into labor unions and describe the collective bargaining process. Dealing with Organized Labor A labor union is a group of individuals working together to achieve shared job-related goals, such as higher pay, shorter […]
978-0134728391 Chapter 11 Part 1
Chapter 11: Marketing Processes and Consumer Behavior Chapter Overview Many students think that marketing is merely sales or advertising. Actually, sales and advertising are just a small part of the overall marketing process. Think of a product that you buy […]
978-0134728391 Chapter 11 Part 2
1. Viral Marketing and Social Networking. Viral marketing is a form of marketing that relies on social networking and the Internet to spread information like a “virus” from person to person. 2. Web-Driven Revenue with Social Networking. Although many major […]
978-0134728391 Chapter 12 Part 1
Chapter 12: Developing and Pricing Products Chapter Overview By now, students have grasped that the marketing mix—or the Four Ps—is built around the characteristics and needs of the target market. This chapter brings the Four Ps another step forward by […]
978-0134728391 Chapter 12 Part 2
Copyright © 2019 Pearson Education, Inc. 12–12 strategy calls for pricing products below cost to increase foreign market share; this practice is called dumping and is illegal in the United States. KEY TEACHING TIPS Students often confuse these terms: […]
978-0134728391 Chapter 13 Part 1
Chapter 13: Distributing and Promoting Products Chapter Overview By now, students have grasped that the marketing mix—or the Four Ps—is built around the characteristics and needs of the target market. This chapter brings the Four Ps another step forward by […]
978-0134728391 Chapter 13 Part 2
Copyright © 2019 Pearson Education, Inc. 13–16 Remind students of the flexibility and adaptability of direct (or interactive) marketing in targeting very specific customers. Make sure that students understand the difference between publicity and public relations, as these […]
978-0134728391 Chapter 14
Chapter 14: Information Technology (IT) for Business Chapter Overview Information technology (IT) has had a tremendous impact on the business world in the last few years. Think of how much the Internet alone affects your life. Some people feel completely […]
978-0134728391 Chapter 15 Part 1
Chapter 15: The Role of Accountants and Accounting Information Chapter Overview Every organization relies on accounting information and financial statements in order to gauge business activity over periods of time. Accounting information can be thought of as a measuring stick […]
978-0134728391 Chapter 15 Part 2
Learning Catalytics is a “bring your own device” student engagement, assessment, and classroom intelligence system. It allows instructors to engage students in class with realtime diagnostics. Students can use any modern, web–enabled device (smartphone, tablet, or laptop) to access it. […]
978-0134728391 Chapter 16 Part 1
Chapter 16: Understanding Money and the Role of Banking Chapter Overview Do you remember your first summer job? Whether it was babysitting, delivering papers, or mowing lawns, think of how long it took to save just a few dollars. And […]
978-0134728391 Chapter 16 Part 2
5. Smart Cards. Smart cards are plastic cards with an embedded computer chip that can be programmed with ―electronic money.‖ QUICK QUESTIONS How might check writers benefit from Check 21? How might financial institutions benefit from Check 21? HOMEWORK […]
978-0134728391 Chapter 17 Part 1
Chapter 17: Managing Business Finances Chapter Outline Retirement! Now there’s something that most students do not think about, yet it is something that we all must strategically plan for. This chapter introduces us to the concept of the time value […]
978-0134728391 Chapter 17 Part 2
Learning Objective 17-6: Identify the reasons a company might make an initial public offering of its stock, explain how stock value is determined, and discuss the significance of market capitalization. Becoming a Public Corporation An Initial Public Offering (IPO) is […]
978-0134728391 Chapter 2 Part 1
Chapter 2: Understanding Business Ethics and Social Responsibility Chapter Overview Just because others see something as ethical doesn’t mean you will agree. There is not always a yes/no, right/wrong, black/white answer to everything. We all develop a personal code of […]
978-0134728391 Chapter 2 Part 2
Learning Objective 2-6 Discuss how businesses manage social responsibility in terms of both formal and informal dimensions and how organizations can evaluate their social responsibility. Managing Social Responsibility The demands for social responsibility placed on contemporary organizations by an increasingly […]
978-0134728391 Chapter 3 Part 1
Chapter 3: Entrepreneurship, New Ventures, and Business Ownership Chapter Overview Have you ever wanted to be your own boss? Think of going to work when you want to. Think of how it would be to call your own shots. Although […]
978-0134728391 Chapter 3 Part 2
3. Officers. Appointed by the board of directors, officers oversee the day-to-day operations of the corporation. The chief executive officer, or CEO, oversees overall operations. D. Special Issues in Corporate Ownership 1. Joint Ventures and Strategic Alliances: In a strategic […]
978-0134728391 Chapter 4 Part 1
Chapter 4: Understanding the Global Context of Business Chapter Overview The global market has evolved into major world marketplaces, held together by trade agreements and alliances. A number of factors affect how countries and businesses respond to the international environment. […]
978-0134728391 Chapter 4 Part 2
Learning Catalytics is a “bring your own device” student engagement, assessment, and classroom intelligence system. It allows instructors to engage students in class with realtime diagnostics. Students can use any modern, web-enabled device (smartphone, tablet, or laptop) to access it. […]
978-0134728391 Chapter 5 Part 1
Chapter 5: Managing the Business Chapter Overview What makes a good manager? Think back to a favorite manager with whom you have worked. What made that manager effective? Perhaps the manager assigned special roles in setting organizational goals. Or perhaps […]
978-0134728391 Chapter 5 Part 2
Copyright © 2019 Pearson Education, Inc. 5-14 Learning Objective 5-6: Describe the development and explain the importance of corporate culture. Management and the Corporate Culture Corporate culture is the shared experiences, stories, beliefs, and norms that characterize an organization. It […]
978-0134728391 Chapter 6 Part 1
Chapter 6: Organizing the Business Chapter Overview Like a thumbprint, every organization has a unique structure. Some new business start-ups begin with a simple structure and over time evolve into an elaborate structure. All organizational structures change, but some change […]
978-0134728391 Chapter 6 Part 2
Learning Catalytics is a “bring your own device” student engagement, assessment, and classroom intelligence system. It allows instructors to engage students in class with realtime diagnostics. Students can use any modern, web-enabled device (smartphone, tablet, or laptop) to access it. […]
978-0134728391 Chapter 7 Part 1
Chapter 7: Operations Management and Quality Chapter Overview All goods and services production systems have their own unique production processes. These processes provide utility by adding customer value. Companies with different business strategies are best served by having different operations […]
978-0134728391 Chapter 7 Part 2
Learning Objective 7-8: Explain how a supply chain strategy differs from traditional strategies for coordinating operations among firms. Adding Value Through Supply Chains A supply chain (or value chain) for any product is the flow of information, materials, and services […]
978-0134728391 Chapter 8 Part 1
Chapter 8: Employee Behavior and Motivation Chapter Overview What motivates you to do well at your job? Is it money? Respect? Recognition? Every employee in an organization has his or her own set of motivating factors. This chapter discusses the […]
978-0134728391 Chapter 8 Part 2
Copyright © 2019 Pearson Education, Inc. 8-12 QUICK QUESTIONS What are examples of positive reinforcement and punishment in the workplace? With management by objectives, managers and subordinates set goals and evaluate progress over time. What are some advantages […]
978-0134728391 Chapter 9 Part 1
Chapter 9: Leadership and Decision Making Chapter Overview Think of a really effective leader with whom you have worked. What made him or her such a good leader? Was it his or her personality? Was it the way he or […]
978-0134728391 Chapter 9 Part 2
Learning Objective 9-8: Relate leadership to decision making and discuss both rational and behavioral perspectives on decision making. Leadership, Management, and Decision Making Decision making—choosing one alternative from among several options—is a critical manage- ment skill. A. The Nature of […]
978-0134728391 Test Bank Chapter 1 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 1 The U.S. Business Environment 1) Which environment is NOT an important dimension of a business organization’s external environment? A) The political-legal environment B) The sociocultural environment C) The technological environment D) The corporate cultural […]
978-0134728391 Test Bank Chapter 1 Part 2
53) Which of the following is the MOST likely pricing approach for a monopoly? A) Charge customers whatever you please B) Give customers a real bargain on price C) Charge a price that will not cause consumer demand to drop […]
978-0134728391 Test Bank Chapter 10 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 10 Human Resource Management and Labor Relations 1) What is another name given to human resource managers? A) Financial managers B) Personnel managers C) Production managers D) Accounting managers E) Business development managers Answer: B […]
978-0134728391 Test Bank Chapter 10 Part 2
65) What is the total package that a firm offers employees in return for their labor? A) Wage B) Salary C) Benefits D) Compensation E) Retention plan Answer: D Difficulty: Moderate AACSB: Application of Knowledge Quest. Category: Concept LO: 10.4: […]
978-0134728391 Test Bank Chapter 11 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 11 Marketing Processes and Consumer Behavior 1) What is the term for the process of creating, communicating, and delivering value to customers while managing customer relationships in ways that benefit the organization and its stakeholders? […]
978-0134728391 Test Bank Chapter 11 Part 2
61) Identify demographic and psychographic variables. Answer: Demographic variables describe populations by identifying traits, such as age, income, gender, ethnic background, marital status, race, religion, and social class. Psychographic variables are lifestyles, interests, and attitudes. Psychographic variables are important to […]
978-0134728391 Test Bank Chapter 12 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 12 Developing and Pricing Products 1) What happens when companies extend their horizons and identify opportunities outside existing product lines? A) Disconnected product lines B) Multiple product lines C) Uniform product lines D) Universal product […]
978-0134728391 Test Bank Chapter 12 Part 2
56) Which of the following best describes product placement? A) Placing products on the shelf where they receive the most attention B) Identifying specific products for viral marketing campaigns C) Placing products in movies and television shows D) Placing a […]
978-0134728391 Test Bank Chapter 13 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 13 Distributing and Promoting Products 1) Which of the following refers to the combination of channels that a firm selects to get a product to end users? A) Distribution mix B) Transportation strategy C) Merchandising […]
978-0134728391 Test Bank Chapter 13 Part 2
63) Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer? A) Physical distribution B) Promotion and positioning C) Product distribution D) Transportation modes E) Product placement Answer: A Difficulty: Easy […]
978-0134728391 Test Bank Chapter 14 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 14 Information Technology (IT) for Business 1) Which of the following BEST describes enterprise resource planning? A) An information processing application for routine business activities of a company’s business units B) An information system for […]
978-0134728391 Test Bank Chapter 14 Part 2
56) Who most often needs information in order to conduct technical projects? A) Middle managers B) Members of the board of directors C) Top-level managers D) Knowledge workers E) Network administrators Answer: D Difficulty: Moderate AACSB: Information Technology Quest. Category: […]
978-0134728391 Test Bank Chapter 15 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 15 The Role of Accountants and Accounting Information 1) Which of the following terms refers to the comprehensive system for collecting, analyzing, and communicating financial information? A) Bookkeeping B) Accounting C) Controlling D) Auditing E) […]
978-0134728391 Test Bank Chapter 15 Part 2
56) Which of the following terms refers to the difference calculated by subtracting income taxes from the operating income of an organization? A) Gross revenue B) Net income C) Gross profit D) Cash flow E) Leverage Answer: B Difficulty: Moderate […]
978-0134728391 Test Bank Chapter 16 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 16 Understanding Money and the Role of Banking 1) Which of the following banking instruments has a fixed term? A) Demand deposits B) Time deposits C) Money market mutual funds D) Credit card accounts E) […]
978-0134728391 Test Bank Chapter 16 Part 2
59) Which of the following terms refers to the percentage of its deposits a bank must hold, in cash or on deposit, with a Federal Reserve Bank? A) Discount rate B) Key rate C) Prime rate D) Federal insurance premium […]
978-0134728391 Test Bank Chapter 17 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 17 Managing Business Finances 1) What value of a stock is calculated by dividing the firm’s owners’ equity by the total number of common shares of stock owned by all shareholders? A) Par value B) […]
978-0134728391 Test Bank Chapter 17 Part 2
63) When do investors expect a higher rate of return on their investments? A) When there is greater uncertainty B) When the investment requires less upfront capital C) When the investment is stable D) When there is a short time […]
978-0134728391 Test Bank Chapter 2 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 2 Understanding Business Ethics and Social Responsibility 1) What are individual beliefs about what is right and wrong or good and bad referred to as? A) Motivators B) Rules C) Cultures D) Ethics E) Laws […]
978-0134728391 Test Bank Chapter 2 Part 2
55) What is the result of two or more firms collaborating on a wrongful act, such as price fixing? A) Unfair pricing B) Price gouging C) Product collaboration D) Collusion E) Consumerism Answer: D Difficulty: Moderate AACSB: Ethical Understanding and […]
978-0134728391 Test Bank Chapter 3 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 3 Entrepreneurship, New Ventures, and Business Ownership 1) Which entity is defined as independent and has little influence on its market? A) Corporation B) Joint venture C) Small business D) Partnership E) Government agency Answer: […]
978-0134728391 Test Bank Chapter 3 Part 2
67) What do both sole proprietorships and partnerships lack? A) Trust B) Legal standing C) Continuity D) Shared vision E) Adaptable processes Answer: C Difficulty: Moderate AACSB: Application of Knowledge Quest. Category: Synthesis LO: 3.5: Explain sole proprietorships, partnerships, and […]
978-0134728391 Test Bank Chapter 4 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 4 Understanding the Global Context of Business 1) What are products that are created abroad and then transported and sold domestically? A) Dumped goods B) Exports C) Imports D) Buy backs E) Domestic goods Answer: […]
978-0134728391 Test Bank Chapter 4 Part 2
54) Which statement is true regarding independent agents? A) They represent one firm at a time. B) They usually specialize in a particular product. C) They act as sales representatives. D) They are usually based at domestic offices. E) They […]
978-0134728391 Test Bank Chapter 5 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 5 Managing the Business 1) Which of the following participates in the business through analyzing their competitive environments and plan, organize, direct, and control the operations of their organizations? A) Stockholders B) Managers C) Regulators […]
978-0134728391 Test Bank Chapter 5 Part 2
53) When the finance department has a goal of a 3 percent increase in return on investment in three years, what type of goal is the organization setting? A) A long-term goal B) A tactical goal C) A short-term goal […]
978-0134728391 Test Bank Chapter 6 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 6 Organizing the Business 1) Which term refers to the specification of jobs to be done within an organization and the ways in which those jobs relate to one another? A) Delegation B) A mission […]
978-0134728391 Test Bank Chapter 6 Part 2
54) After responsibility for a task is assigned, which of the following comes next to ensure the successful completion of the task? A) The centralization of the task is identified. B) The liability of the task is determined. C) The […]
978-0134728391 Test Bank Chapter 7 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 7 Operations Management and Quality 1) Which term refers to all the activities involved in making products–goods and services–for customers? A) Operations B) Processes C) Planning D) Scheduling E) Performance Answer: A Difficulty: Easy AACSB: […]
978-0134728391 Test Bank Chapter 7 Part 2
62) Which of the following would be used to provide coordination for completing large-scale projects? A) Master schedule B) Detailed schedules C) Staff schedules D) Project schedules E) Coordination schedules Answer: D Difficulty: Moderate AACSB: Application of Knowledge Quest. Category: […]
978-0134728391 Test Bank Chapter 8 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 8 Employee Behavior and Motivation 1) What is the term for behavior that is related to doing a certain job? A) Performance behavior B) Interpersonal behavior C) Disruptive behavior D) Potential behavior E) Assertive behavior […]
978-0134728391 Test Bank Chapter 8 Part 2
57) Which of the following theories focuses on people evaluating their treatment by the organization relative to the treatment of others? A) Equity theory B) Hierarchy of needs C) Expectancy theory D) Goal-setting theory E) X and Y theory Answer: […]
978-0134728391 Test Bank Chapter 9 Part 1
Business Essentials, 12e (Ebert/Griffin) Chapter 9 Leadership and Decision Making 1) Which of the following do organizations need in order to be effective? A) More leadership than management B) More management than leadership C) Both leadership and management D) Either […]
978-0134728391 Test Bank Chapter 9 Part 2
57) Contrast leadership substitutes with leadership neutralizers. Answer: Leadership substitutes are individual, task, and organizational characteristics that tend to outweigh the leader’s ability to affect subordinates’ satisfaction and performance. That is, they take the place of many needed aspects of […]