APPLICATION EXERCISES
9-9. Overwhelmingly, the CEOs of the largest companies in the United States are white males,
but women and minorities are making inroads. Identify a leader who is a member of a
9-10. In 2012, Marissa Mayer was appointed president and CEO of Yahoo!. In her tenure with
Yahoo!, she has made a number of bold decisions, not all of which were popular. Research
Mayer’s career, especially at Yahoo!. What type of leader is Mayer? How would you
describe her leadership style? Do you think she is effective?
There will be a range of answers with some students describing her leadership style in terms
BUILDING A BUSINESS: CONTINUING TEAM EXERCISE 9-11 TO 9-15
(Learning Objectives 2, 3, 4, 5 – AACSB – interpersonal relations and teamwork, analytical
and reflective thinking, application of knowledge)
Answers will be determined by the type of business (brick and mortar, e-commerce, etc.), the
team’s perspective on the role the leader needs to play, each team member’s preferred leadership
style, the number and type of employees, the skills and experience levels of the employees, etc.
When answering these questions, the students should be reminded of the type of traits/skills and
TEAM EXERCISE: MANAGING CHANGES IN STRATEGIC DIRECTION 9–16 TO 9-
19 (Learning Objectives 3, 4, 5, and 8 – AACSB – ethical understanding and reasoning,
interpersonal relations and teamwork, reflective thinking)
This exercise should encourage thoughtful discussion on the nature of leadership, responsibilities
of a leader, the decision-making process, and the impact a leader’s personality has on an
organization.