Learning Objective 9-8:
Relate leadership to decision making and discuss both rational and behavioral perspectives
on decision making.
Leadership, Management, and Decision Making
Decision makingchoosing one alternative from among several optionsis a critical manage-
ment skill.
A. The Nature of Decision Making
Decision making is the act of choosing one alternative from among a set of alternatives.
1. Types of Decisions. Managers must make many different types of decisions. In general,
however, most decisions fall into one of two categories: programmed and
2. Decision-Making Conditions. Just as there are different kinds of decisions, there are also
different conditions in which decisions must be made. State of Certainty is when the
decision maker knows with reasonable certainty what the alternatives are and what
associated with each, or the likely consequences of each alternative.
B. Rational Decision Making
There are a number of steps in the rational decision-making process.
1. Recognizing and Defining the Decision Situation. Step one is to recognize that a
2. Identifying Alternatives. Alternative courses of effective action must be developed; the
more important the decision, the more attention is directed to developing alternatives.
Developing obvious, standard alternatives and creative, innovative alternatives is useful.
3. Evaluating Alternatives. Managers must weigh the pros and cons and the feasibility of
all alternatives to the problem. Managers must thoroughly evaluate all the alternatives to
increase the chances that the alternative chosen will be successful.
4. Selecting the Best Alternative. While many situations do not lend themselves to
5. Implementing the Chosen Alternative. Implementation is sometimes fairly easy, but
6. Following Up and Evaluating the Results. Managers should make sure that the chosen
alternative has served its original purpose. Several responses are available, if it is not
working as expected and range from redefining the problem to implementing previously
disregarded alternatives.
C. Behavioral Aspects of Decision Making
While approaching decision situations logically is ideal, frequently decisions made with little
regard for logic can turn out to be correct. Several ingredients in how these forces work are
behavioral aspects of decision making.
1. Political Forces in Decision Making. Political forces contribute to the behavioral nature
2. Intuition. Intuition is an innate belief about something, often without conscious
3. Escalation of Commitment. Escalation of commitment occurs when managers become
4. Risk Propensity and Decision Making. Risk propensity is the extent to which a decision
maker is willing to gamble when making a decision. Conservative managers are cautious
and less likely to avoid mistakes or big losses. More aggressive managers may achieve
big successes, but are also more likely to incur greater losses.
KEY TEACHING TIPS
Remind students that they often engage in rational decision making, which occurs when a
manager makes a decision by selecting and implementing a ―best‖ alternative.
A coalition is an informal alliance of individuals or groups formed to achieve a common
goal; point out that this goal is often a preferred decision alternative.
to which a person is willing to gamble when making a decision.
QUICK QUESTIONS
What are some typical constraints that can limit the identification of alternatives?
If an alternative appears not to be working, what are the manager’s options?
For what types of decisions would the rational decision-making model apply? Why?
Learning Catalytics is a “bring your own device” student engagement, assessment,
and classroom intelligence system. It allows instructors to engage students in class
with realtime diagnostics. Students can use any modern, web-enabled device
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Learning Catalytics in your course, contact your Pearson Representative.
IN-CLASS ACTIVITIES
In-Class Activity 1: Ice-Breaker: Are You a Leader or a Manager?
Activity Overview:
This activity provides students with a chance to interview a classmate, then discuss their own
leadership potential with that classmate.
Time Limit: 20 minutes
What to Do:
1. After reviewing the differences between ―managers‖ and ―leaders,‖ ask students to think
2. Reassemble the class and ask for volunteers who are willing to share any information about
their own personal assessments and/or introduce their interviewee to discuss some of the
topics discussed in the interview. (10 minutes)
Don’t Forget:
In-Class Activity 2: Small-Group Discussion: Transformational vs.
Transactional
Activity Overview:
This activity asks students to assess the leadership characteristics of selected leaders, identifying
transformational and transactional characteristics among them.
Time Limit: 20 minutes
What to Do:
1. Divide the class into small groups and ask each group to come up with a business or political
2. Reassemble the class as a whole to discuss each group’s input. (10 minutes)
Don’t Forget:
In-Class Activity 3: Up for Debate: Is John Paul DeJoria a Charismatic
Leader?
Activity Overview:
This activity asks students to assess the leadership characteristics of one of the most successful
entrepreneurs in the world.
Time Limit: 30 minutes
What to Do:
1. Ask students to read about John Paul DeJoria in the Entrepreneurship and New Ventures
2. Ask the class as a whole to discuss those traits and behaviors that might indicate that John
Paul DeJoria had a high or low level of charisma. (20 minutes)
ANSWERS FOR END OF CHAPTER ACTIVITIES
QUESTIONS FOR REVIEW
9-1. What are the basic differences between management and leadership?
9-2. Summarize the basic premises underlying the trait approach to leadership.
The trait approach to leadership focuses on identifying specific leadership traits that may
9-3. What are leadership substitutes and neutralizers?
Leadership substitutes are individual, task, and organizational characteristics that tend to
9-4. List and briefly explain the steps in rational decision making.
The rational decision-making model begins with (1) recognizing and defining the decision
situation. Recognize that a decision is necessary and define the problem. Decision makers
QUESTIONS FOR ANALYSIS
9-5. Describe the five types of power. Which type or types does your current supervisor
exercise?
9-6. When is task-focused leader behavior most important? When is it more important for a
leader to exhibit employee-focused behavior?
9-7. The impact of virtual leadership is likely to grow in the future. As a potential ―follower‖ in a
virtual leadership situation, what issues would be of most concern to you? What would the
issues be from the perspective of the ―leader‖ role in such a situation?
9-8. Identify a leader who you believe exhibits charismatic leadership and explain the
behaviors that support this conclusion.
APPLICATION EXERCISES
9-9. Overwhelmingly, the CEOs of the largest companies in the United States are white males,
but women and minorities are making inroads. Identify a leader who is a member of a
9-10. In 2012, Marissa Mayer was appointed president and CEO of Yahoo!. In her tenure with
Yahoo!, she has made a number of bold decisions, not all of which were popular. Research
Mayer’s career, especially at Yahoo!. What type of leader is Mayer? How would you
describe her leadership style? Do you think she is effective?
There will be a range of answers with some students describing her leadership style in terms
BUILDING A BUSINESS: CONTINUING TEAM EXERCISE 9-11 TO 9-15
(Learning Objectives 2, 3, 4, 5 AACSB interpersonal relations and teamwork, analytical
and reflective thinking, application of knowledge)
Answers will be determined by the type of business (brick and mortar, e-commerce, etc.), the
team’s perspective on the role the leader needs to play, each team member’s preferred leadership
style, the number and type of employees, the skills and experience levels of the employees, etc.
When answering these questions, the students should be reminded of the type of traits/skills and
TEAM EXERCISE: MANAGING CHANGES IN STRATEGIC DIRECTION 916 TO 9-
19 (Learning Objectives 3, 4, 5, and 8 AACSB ethical understanding and reasoning,
interpersonal relations and teamwork, reflective thinking)
This exercise should encourage thoughtful discussion on the nature of leadership, responsibilities
of a leader, the decision-making process, and the impact a leaders personality has on an
organization.
EXERCISING YOUR ETHICS: EXERCISING CHARISMA
(Learning Objective 8 AACSB ethical understanding and reasoning, reflective
thinking)
9-20. What are the ethical issues in this situation?
9-21. What do you think most managers would do in this situation?
9-22. What would you do?
making such decisions.
CASES:
AUTHENTIC LEADERSHIP
(Learning Objectives 1, 2, 3 and 4 AACSB analytical and reflective thinking,
application of knowledge)
9-23. What personal traits does Brad Smith possess that aid him as a leader?
9-24. How would you describe Brad Smith’s leadership style?
9-25. Do you believe that Smith’s gender played a part in his success? Why or why not?
His gender is an unchangeable part of him. Students should consider how gender affects their
own perceptions of leadership and leadership characteristics in explaining their answers.
9-26. What are three important lessons from Smith’s career path?
Answers will vary depending on the students’ perspectives and experiences. Lessons to take
THE MAN BEHIND THE GENIUS
(Learning Objectives 2, 4, 8 AACSB analytical thinking, application of knowledge)
9-27. Do you think Steve Jobs was a charismatic leader? What leads you to this conclusion?
9-28. Jobs enjoyed almost cult-like loyalty among his employees. Why do you think people
clamored to work for Apple under Jobs’s leadership?
9-29. What challenges face employees working for a leader such as Jobs?
9-30. Describe Jobs with respect to intuition, escalation of commitment, and risk propensity.
9-31. Do you think that you would have enjoyed working for Apple during Jobs’s leadership?
Why or why not?
9-32. How does a leader differ from a manager? Describe the situational approach to leadership
and three major theories within this category. How would the pathgoal theory help you
identify the most appropriate leadership style in a situation?
Managers focus primarily on planning, organization, leading, and controlling, while leaders
concentrate on agenda setting, aligning, inspiring, and monitoring. While there can be
overlap, each is a discrete set of activities.
The situational approach to leadership assumes that appropriate leader behavior varies from
one situation to another. It attempts to identify forms of leader behavior that result in
Path-goal theory identifies four kinds of behaviors that leaders can use, depending on the
situation. Directive leader behavior lets subordinates know what is expected of them, gives
guidance and direction, and schedules work. Supportive leader behavior is being friendly and