Chapter 6: Organizing the Business
Chapter Overview
Like a thumbprint, every organization has a unique structure. Some new business start-ups begin
with a simple structure and over time evolve into an elaborate structure. All organizational
structures change, but some change more quickly than others.
This chapter presents the building blocks of organizational structurespecialization and
departmentalization. It also describes centralization and decentralization, delegation, and
authority as the key ingredients in establishing the decision-making hierarchy. Along the way,
the chapter looks at the differences among functional, divisional, matrix, and international
organizational structures and examines the most popular new forms of organizational design.
Finally, the chapter explores the informal organization and intrapreneuring.
Learning Objectives
6-1. Discuss the factors that influence a firm’s organizational structure.
6-3. Describe centralization and decentralization, delegation, and authority as the key
ingredients in establishing the decision-making hierarchy.
6-4. Explain the differences among functional, divisional, matrix, and international
6-5. Describe the informal organization and discuss intrapreneuring.
LIST OF IN-CLASS ACTIVITIES: INSTRUCTOR’S CHOICE
Activity
Description
Time Limit
1. Ice-Breaker:
Organizational
Structure
Students consider their college’s
organizational chart and chain of
command and discuss the relationships of
the layers of management and why the
organizational chart is specifically
structured the way that it is.
30 min.
2. Small-Group
Discussion:
Centralization versus
Decentralization
Students consider the advantages of
centralization and decentralization.
30 min.
3. Up for Debate:
Making the Grade
Students are divided into teams to discuss
the advantages and disadvantages of
intrapreneurship at FedEx.
30 min.
4. Up for Debate: Who
Runs the Grapevine?
Students are divided into teams to discuss
―who‖ within the organization most likely
creates the grapevine.
30 min.
CHAPTER OUTLINE
Learning Objective 6-1:
Discuss the factors that influence a firm’s organizational structure.
What Is Organizational Structure?
Organizational structure is the specification of the jobs to be done within an organization and
the ways in which those jobs relate to one another.
A. Organization Charts
Organizational charts are prepared to clarify structure and to show employees where they fit
into a firm’s operations. The chain of command represents the hierarchy of who reports to
whom in the organization.
B. Determinants of Organizational Structure
Numerous factors influence the planning and creating of an efficient organizational structure.
Managers not only consider the organization’s mission, and strategy, but also the
organization’s size and environment.
KEY TEACHING TIP
Remind students that organizational structure refers to the specification of jobs within a
firm and how those jobs relate to one another. It can be viewed as the way in which
employees’ positions and departments are connected in an organization’s framework.
Many factors play a part in determining an organization’s optimal structure, including the
organization’s mission, strategy, size, and environment. Most organizations change their
structures on a continuing basis.
QUICK QUESTION
What does an organization chart tell us?
Use In-Class Activity 1: Ice-Breaker: Organizational Structure
Time Limit: 30 minutes
Learning Objective 6-2:
Explain specialization and departmentalization as two of the building blocks of organi
zational structure.
The Building Blocks of Organizational Structure
The first step in developing the structure of any business involves three activities: specialization,
departmentalization, and establishing the decision-making hierarchy.
A. Job Specialization
Job specialization, a natural part of an organization’s growth, is the process of identifying
the specific jobs that need to be done and designating the people who will perform them. Job
specialization may even involve breaking jobs into small components prior to assigning them
to individuals.
In a very small organization, the owner may perform every job. As the firm grows, however,
B. Departmentalization
Departmentalization is the grouping of similar or related jobs into logical units.
Departmentalization allows the firm to treat each department as a profit centera separate
company unit responsible for its own costs and profits. Several types of departmentalization
exist:
1. Functional Departmentalization. Organizations are divided according to a group’s
2. Product Departmentalization. Organizations are divided according to the products or
services being produced.
4. Customer Departmentalization. This grouping of jobs simplifies shopping by providing
departments that offer products and meet the needs of identifiable customer groups.
6. Multiple Forms of Departmentalization. Larger companies tend to adopt different
types of departmentalization for various levels and in various areas.
KEY TEACHING TIPS
Students should recognize that the first step in developing the structure of any business
involves specialization, departmentalization, and the establishment of a decision-making
hierarchy.
An interesting point to make is that larger companies tend to adopt different types of
departmentalization for various levels of the company.
QUICK QUESTIONS
How does the need to specialize increase as a firm grows?
What type of company might opt to use process departmentalization?
What type of company might opt to use functional departmentalization?
What type of company might opt to use customer departmentalization?
Learning Objective 6-3:
Describe centralization and decentralization, delegation, and authority as the key
ingredients in establishing the decision-making hierarchy.
Establishing the Decision-Making Hierarchy
The decision-making hierarchy is created by formalizing reporting relationships. When the focus
is on the reporting relationships among individual managers and the people who report to them,
it is referred to as delegation. When it is on the overall organization, it becomes a question of
decentralization versus centralization.
A. Distributing Authority: Centralization and Decentralization
Some managers make the conscious decision to retain as much decision-making authority as
possible at the higher levels of the organizational structure; others decide to push authority as
far down the hierarchy as possible.
1. Centralized Organizations. In a centralized organization, authority is held by upper-
2. Decentralized Organizations. In a decentralized organization, authority is delegated to
3. Tall and Flat Organizations. Tall organizations are characterized by many layers of
4. Span of Control. A manager’s span of control is the number of people managed by one
supervisor; many factors can lead to a wide or narrow span of control.
B. The Delegation Process
Delegation begins when responsibility is granted to a subordinate from a supervisor.
Responsibility is the duty to perform an assigned task; authority is the power to make the
decisions necessary to complete the task. Accountability is the obligation employees have to
their manager for the successful completion of the assigned task.
C. Three Forms of Authority
Forms of authority develop when individuals are delegated authority and responsibility in a
firm.
2. Staff Authority. This authority is based on special expertise and usually involves
make final decisions. While staff members generally provide services to management,
line managers are directly involved in producing the firm’s products.
3. Committee and Team Authority. This is the authority that is granted to committees and
teams that play central roles in the firm’s daily operations. Employee committees or
teams are typically empowered to plan and organize their own work and to perform that
work with minimal supervision.
KEY TEACHING TIPS
Remind students that in a centralized organization, most decision-making authority is
held by upper-level managers; in a decentralized organization, decision-making authority
is delegated to levels of management at various points below the top.
Make sure students understand that a flat organizational structure tends to have fewer
layers of management, whereas a tall organizational structure has many layers of
management.
Students often forget exactly what delegation involves: (1) the assignment of
responsibility, (2) the granting of authority, and (3) the creation of accountability.
Students can remember line authority because it is the type of authority that flows up and
down the chain of command.
Students often forget that staff members help line departments in making decisions but do
QUICK QUESTIONS
How many employees do you think you can effectively control? What are some factors
that inhibit or enhance a manager’s span of control?
Why do managers sometimes have trouble delegating authority?
What are some examples of managers who use line authority, staff authority, and
committee and team authority? Might one type of authority be easier to use than another?
Use In-Class Activity 2: Small-Group Discussion: Centralization versus Decentralization
Time Limit: 30 minutes
HOMEWORK
Interview a Manager
Now is a good time to assign Application Exercise 9 from the end-of-chapter materials as
homework. This assignment asks students to interview a manager to gain first-hand knowledge
of how the delegation process is actually carried out at a local service business.
At-Home Completion Time: 1 to 2 hours
Learning Objective 6-4:
Explain the differences among functional, divisional, matrix, and international
organizational structures and describe the most popular new forms of organizational
design.
Basic Forms of Organizational Structure
Four basic forms of organizational structure reflect the general trends followed by most firms:
functional, divisional, matrix, and international.
A. Functional Structure
Often used by most small- and medium-sized firms, functional organizations divide job
responsibilities by functional areas, such as marketing or finance. As firms grow,
accountability becomes more difficult, so firms tend to move away from this structure.
B. Divisional Structure
Corporate divisions usually operate under this structure as relatively autonomous businesses
C. Matrix Structure
Sometimes a ―combination‖ structure—one that combines two separate structuresworks
better than either simpler structure alone. A so-called matrix structure is organized along two
D. International Structure
International organizational structures have been developed in response to the need to
manufacture, purchase, and sell in global markets. These structures frequently change as a
company becomes more globalized.
E. New Forms of Organizational Structure
Among the most popular new forms of organization are team organization, virtual
organization, and learning organization.
2. Virtual Organization. This organization has little or no formal structure; this
3. Learning Organization. The learning organization works to integrate continuous
improvement with continuous employee learning and development. The most consistent
and logical strategy for achieving continuous improvement as a firm is to constantly
upgrade employee talent, skill, and knowledge.
KEY TEACHING TIPS
Students often have a hard time grasping matrix structure, so make sure they understand
purchase, and sell its products.
QUICK QUESTIONS
Functional structure can be thought of as authority that is determined by the relationships
between group functions and activities. What are the benefits of a functional structure?
With divisional structure, a firm organizes itself around product-based divisions. How
can an organization benefit from a divisional structure?
With matrix structure, a firm chooses to combine two separate structures. How can this
be an advantage to the organization?
HOMEWORK
Determine Type of Organization
Now is a good time to assign Application Exercise 10 from the end-of-chapter materials as
homework. This assignment asks students to research a company at which they would like to
work someday and determine how the company is organized. This assignment lets them
investigate a company in which they have interest and learn about how it is organized and
whether the organization type fits the mission.
At-Home Completion Time: 1 hour
Learning Objective 6-5:
Describe the informal organization and discuss intrapreneuring.
Informal Organization
Frequently, the informal organizationeveryday social interactions among employees that
transcend formal jobs and job interrelationshipseffectively alters a company’s formal
structure.
A. Informal Groups
Informal groups are groups of people who decide to interact among themselves. Informal
organization can be just as powerful as formal organization.
B. Organizational Grapevine
The grapevine or the rumor mill is an informal communication structure in which people
communicate through ways that transcend the formal communication processes. By
identifying the key people in the grapevine, the manager can get valuable information.
C. Intrapreneuring
A relatively new concept, intrapreneuring, is encouraged among businesses as a way of
enhancing creativity and flexibility in large, bureaucratic structures. It involves identifying
and supporting inventors, the product champions, and the sponsors of new ideas, products,
services, or processes.
KEY TEACHING TIPS
Students should recall that in a team organization, people float from project to project as
QUICK QUESTIONS
What is the informal organization at your job?
If your CEO is seen in a nightclub with someone other than his or her spouse, how long
will it take the grapevine to disseminate that information?
Use In-Class Activity 3: Up for Debate: Making the Grade
Time Limit: 30 minutes
Use In-Class Activity 4: Up for Debate: Who Runs the Grapevine?
Time Limit: 30 minutes