Archives: Quiz
Chapter 11 1 A policy of compensating advertisers for errors, such as missed positions or errors in handling the message presentation,
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Why have several advertising agencies unbundled their media buying function? 1) A) They wanted to avoid client conflicts. B) They can aggregate […]
Accounting Chapter 11 1 Done on a regular basis, relevant cost pricing in “special-order decisions” can erode normal pricing policies and lead to
1. A cost is not relevant for decision making if it: A. Does not differ for each option available to the decision maker. B. Changes from period to period. C. Is a future cost. D. Is a mixed cost. E. […]
Chapter 10 3 Explain the objective of the eBay advertising campaign that was described in the chapter’s opening vignette as well as how they executed the campaign.
109) In one promotional activity, MSN.com had actors dressed as butterflies skate around the streets of New York. Based on what you learned in this chapter, what form of advertising media does this represent, why do advertisers use it, and […]
Accounting Chapter 10 7 Grey Company is considering replacing its existing cutting machine with a new machine that, according to the manufacturer
137. Grey Company is considering replacing its existing cutting machine with a new machine that, according to the manufacturer, is more efficient in terms of energy consumption—a variable cost of production. In this regard, the company would like to do […]
Chapter 10 2 According to the chapter’s opening and closing vignettes, which of the following is considered the premier online auction site
65) As described in “A Matter of Principle,” how did Wilson Sporting Goods get beyond buying eyeballs when sponsoring Tennis Camps? 65) A) demonstrate their products at a trade show B) advertise extensively on the Internet C) email messages to […]
Accounting Chapter 10 6 A business develops a budget for many reasons beyond wanting to know what future profits will be
AACSB: Communication AACSB: Reflective Thinking AICPA: BB Resource Management AICPA: FN Measurement Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-06 Identify unique characteristics of budgeting for service companies. Learning Objective: 10-08 Discuss various behavioral considerations in budgeting. Text Feature: Service […]
Chapter 10 1 Which type of Internet ads burst open on the computer screen either in front of or behind the opening page of the web site
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) What year did web advertising experience the greatest increase compared to the previous year? 1) A) 2000 B) 2004 C) 2001 D) […]
Accounting Chapter 10 5 All of the following represent alternative approaches to the traditional budget-preparation process except which one of the following
98. Capital One produces a single product, which it sells for $8.00 per unit. Variable costs per unit equal $3.20. The company expects short-term fixed costs to be $7,200 for the coming month, at the projected sales level of 20,000 […]
Chapter 9 3 Network-affiliated television stations are required by law to show all of the programming provided by the network
115) Television stations not affiliated with a network are known as independent stations. 115) 116) The Federal Communications Commission (FCC) defines a network as a program service with 30 or more hours of prime time programming per week between the […]
Accounting Chapter 10 4 All sales are on account and a provision for bad debts is made for each month at three percent of sales for the month
AACSB: Knowledge Application AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 1 Easy Learning Objective: 10-04 Prepare a master budget and explain the interrelationships among its supporting schedules. Topic: Master Budget-Cash Collections from Customers 10–61 […]
Chapter 9 2 What technology allows users to record television programs without the hassles of videotape letting users pause
65) How does Arbitron collect consumers’ radio listening behavior? 65) A) They use a seven–day self–administered diary that the person returns to Arbitron at the end of the week. B) Respondents agree to hook an electronic monitoring device on all […]
Accounting Chapter 10 3 The estimated total cash collections by Fresplanade Co. during November from collection of accounts receivable
AACSB: Knowledge Application AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 2 Medium Learning Objective: 10-04 Prepare a master budget and explain the interrelationships among its supporting schedules. Topic: Master Budget-Cash Collections from Customers 63. […]
Chapter 9 1 In which type of network television advertising does the advertiser assume the total financial responsibility for producing the program
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) In 2006, which of the following was the top show by ad rates? 1) A) ER B) Monday Night Football C) American […]
Accounting Chapter 10 2 Budgets can serve as the standard against which actual performance is measured. When compensation is based on this comparison
AACSB: Reflective Thinking AICPA: BB Resource Management AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 10-07 Understand alternative approaches to budgeting (viz., zero-base, activity-based, time-driven activity-based, and kaizen budgeting). Topic: Alternative Budgeting Approaches 41. Consistency […]
Chapter 8 3 Describe what she should know regarding daily and weekly newspapers and national advertisers’ use of each
102) Claire is training to become a media buyer at an advertising agency. Describe what she should know regarding daily and weekly newspapers and national advertisers’ use of each. 102) 103) To announce the expansion of a Louis Vuitton flagship […]
Accounting Chapter 10 1 The process of planning business actions in the near future and expressing them as formal plans of action is called
1. The master budget for a given accounting period has all of the following except: A. It consists of a series of operating and financial budgets. B. It is considered the “grand plan of action” for the upcoming period. C. […]
Chapter 8 2 Mini-Case Question. The media plan calls for placing ads in all the major newspapers in the southeastern United States
63) Media buyers must be aware of how mass media is changing. Which of the following is NOT one of the 5 trends discussed in The Future of Media in Advertising in the Part 3 introduction? 63) A) engagement B) […]
Accounting Chapter 9 1 From a strategic management perspective, the primary reason a firm performs CVP analysis is to find the level of sales that
1. The contribution income statement would require a firm to: A. Separate costs into fixed and variable categories. B. Separate revenue into different categories. C. Round off amounts to the nearest dollar. D. Ignore some estimated fixed expenses, such as […]
Chapter 8 1 Which size of newspaper consists of five or six columns, each of which is about 2 inches wide and has a length of approximately 14 inches
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) ________ implement the media plan by contracting for specific amounts of time or space. 1) A) Media verifiers B) Media planners C) […]
Accounting Chapter 8 7 Peter has decided to try regression analysis to improve the hiring of temporary workers. By summarizing the daily labor-hours into
(Suggested response. Calculation and essay presentations may vary.) (1) (a) The number of part-time employees for Quick Telephone Response (QTR) that will be needed each day using the regression results relating to the average number of daily orders handled is […]
Chapter 7 3 Fiona was given the information learned in the situation analysis and was tasked with developing the next component
105) While working on a campaign plan for a client, Madeleine was given the task of understanding the brand’s position within the competitive marketplace. What is a position of a brand? 105) 106) Sarah is trying to think of ways […]
Accounting Chapter 8 6 Kumar Co. is attempting to predict its maintenance costs more accurately. Maintenance costs are a mixed cost
107. Kumar Co. is attempting to predict its maintenance costs more accurately. Maintenance costs are a mixed cost. Maintenance costs and machine hours for the first four months of the year are as follows: Month Maintenance Costs Machine Hours Jan. […]
Chapter 7 2 In which type of analysis do you make a chart of your products and competitors’ products, list each product’s relevant features
63) In a SWOT analysis, a(n) ________ is a trend or development in the environment that will erode business unless the company takes action. 63) A) threat B) leverage C) strength D) weakness E) opportunity 64) Advertising shapes the position […]
Accounting Chapter 8 5 Which of the following means that two or more independent variables are highly correlated with each other
89. Which of the following means that two or more independent variables are highly correlated with each other? A. Correlation. B. t-value. C. R-Squared. D. Standard error. E. Multicollinearity. AACSB: Reflective Thinking AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: […]
Chapter 7 1 Which advertising budgeting method may simply be based on last year’s budget, with a percentage increase for inflation or some other marketplace factor
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Kenisha just started working at a major consumer packaged goods manufacturer, and her duties entail assisting in the development of the advertising […]
Accounting Chapter 8 4 Georgia Meadows Company uses the high-low method to analyze production costs. The following information relates to the production data
72. Georgia Meadows Company uses the high-low method to analyze production costs. The following information relates to the production data for the first six months of the year. Month Cost(Y) Hours(H) January $8,542 6,530 February $7,750 5,950 March $9,700 7,500 […]
Chapter 6 3 Research is also used in development of the message strategy to evaluate the relative power of various creative ideas
110) Madeleine needs to conduct a focus group interview to get consumers’ reactions to various advertising ideas. However, she does not have much time and she needs more in–depth responses that she normally gets from a normal focus group interview. […]
Accounting Chapter 8 3 During the past three months, the actual direct labor hours and the total factory overhead allocated were as follows past three months, the actual direct labor hours and the total factory overhead allocated were as follows
47. A company allocates its variable factory overhead based on direct labor hours. During the past three months, the actual direct labor hours and the total factory overhead allocated were as follows: Jan. Feb. Mar. Direct labor hours 1,000 3,000 […]
Chapter 6 2 Which qualitative method attempts to gain insight into how people perceive brands by examining the link between concepts
61) Research that helps in evaluating the relative power of creative ideas is ________. 61) A) media research B) content analysis C) concept testing D) semiotic analysis E) copy testing 62) When an agency gets a new client, the first […]
Accounting Chapter 8 2 The cost behavior pattern of the maintenance costs must be determined. The accounting staff suggested that linear regression
30. The following costs were for Optimal View Inc., a contact lens manufacturer: Output Fixed Cost Variable Cost Total Costs 300 $5,200 $12,000 $17,200 350 5,200 14,000 19,200 400 5,200 16.000 21,200 450 5,200 18,000 23,200 At an output level […]
Chapter 6 1 In which type of research are research methods that are a part of real purchase and use situations so that the consumer is a recipient
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following is considered an objective of advertising research? 1) A) collect diaries B) conduct qualitative analysis C) get information […]
Accounting Chapter 8 1 Which of the four types of cost drivers-activity-based, volume-based, structural and executional-are often best related to linear cost estimation methods
1. Which of the four types of cost drivers-activity-based, volume-based, structural and executional-are often best related to linear cost estimation methods? A. Activity-based only. B. Activity-based and volume-based. C. Structural and volume-based. D. Executional and volume-based. E. Structural and executional. […]
Chapter 5 3 Activities, opinions, and interests are some of the major components used to construct psychographic profiles of consumers
110) For years, the U.S. Army has used an advertising campaign stressing that you can “Be all you can be.” What is the rationale behind this campaign? 110) TRUE/FALSE. Write ‘T’ if the statement is true and ‘F’ if the […]
Accounting Chapter 7 6 Calculate the gross margin for each of the three products using the cost allocation for the physical measure method in part
Facilities percent 30% 30% 40% 100% FIRST PHASE: Trace Direct Costs and Perform Initial Allocation of Indirect Costs Totals for All Departments $240,000 $450,000 $1,200,000 $225,000 $2,115,000 SECOND PHASE: Reallocate Service Department Costs to Production Departments: The Direct Method Support […]
Chapter 5 2 A sense of belonging, excitement, fun and enjoyment, warm relationships, self-fulfillment, respect from others, accomplishment
64) ________ is(are) made up of tangible items, such as art, literature, buildings, and music, and intangible concepts, such as knowledge, laws, morals, and customs. 64) A) Values B) History C) Consumer behavior D) Culture E) Reference groups 65) Mini–Case […]
Accounting Chapter 7 5 When significant differences exist in costs allocated to production departments, cost management should use what method to find a more accurate cost allocation
75. Barstow Manufacturing Company has two service departments — product design and engineering support, and two production departments — assembly and finishing. The distribution of each service department’s efforts to the other departments is shown below: FROM TO Design Support […]
Chapter 5 1 Juan was born in Mexico but moved to the United States when he was five years old. His family is still close to relatives back in Mexico
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which approach to segmentation divides people into groups based on product category and brand usage? 1) A) benefit segmentation B) geographic segmentation […]
Accounting Chapter 7 4 Each product may be sold at the split-off point or processed further. Additional processing requires no special facilities
Amount ($60,000) $24,000 $12,000 $24,000 Second Step Rating Service % 37.50% 37.50% 75% Allocation percent per direct method 50% 50% 100% Amount (64,000) 32,000 32,000 Totals for Operations departments $104,000 $126,000 $230,000 AACSB: Knowledge Application AICPA: BB Critical Thinking AICPA: […]
Chapter 4 3 Persuasion is the conscious intent on the part of the source to influence or motivate the receiver of a message to believe or do something
113) A critical factor in interest is relevance, which means the message connects on some personal level. 113) 114) The hierarchy–of–effects models adequately explain how advertising works. 114) Answer: True False Explanation: 115) Relevance results when an advertisement initially makes […]
Accounting Chapter 7 3 For the purposes of cost accumulation, which of the following are identifiable as different individual products before the split-off point
43. Garrison Co. produces three products — X, Y, and Z — from a joint process. Each product may be sold at the split-off point or processed further. Additional processing requires no special facilities, and production costs of further processing […]
Chapter 4 2 What causes consumers to NOT act on a message they may have seen or heard until later when they are in a store
69) Jacob has voted Republican his entire life. No matter how many times he sees a television commercial for the Democratic candidate, he is not going to process the message and be influenced by it. What is hindering Jacob’s reception […]
Accounting Chapter 7 2 Additional processing requires no special facilities, and production costs of further processing are entirely variable and traceable to the products involved
Purchasing Service % 60% 10% 30% 100% Amount ($96,000) $57,600 $9,600 $28,800 Second Step Maintenance Service % 30% 50% 80% Allocation percent 30/80 = 37.5%; 50/80 = 62.5% 37.5% 62.5% 100% Amount (75,600) 28,350 47,250 Totals for Production Departments $109,950 […]
Chapter 4 1 Turning the page in the newspaper or a magazine, hitting the mute button on the television, tossingun opened mail that looks like an ad
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) According to the Facets model, which of the following is NOT considered a consumer response? 1) A) perception B) cognition C) media […]
Accounting Chapter 7 1 A key ethical issue in cost allocation involves costing in an international context, because the choice of a cost allocation method can affect
1. The objectives of cost allocation are to: A. Motivate effort, provide incentives, and fairly determine rewards. B. Accurately define, divide and spread direct costs. C. Value, measure, and interpret cost data. D. Connect, communicate, and discern information. E. Define, […]
Chapter 3 3 Explain the importance of avoiding age-related stereotypes that includes presenting mature people in a negative light
101) Explain the importance of avoiding age–related stereotypes that includes presenting mature people in a negative light. 101) 102) Mini–Case Question. Amy’s mother limits Amy’s television viewing time because she feels there is just too much advertising influencing her child […]
Accounting Chapter 6 6 Marshall Company uses the weighted-average process costing in accounting for its production activities
100. Williams Corporation’s Department A has the following information: % Completed Costs Beginning work in process: 6,000 units Direct Materials 80 $43,708 Conversion 40 35,550 New Units Started: 28,000 units Direct Materials 112,000 Conversion 88,200 Ending work in process: 2,000 […]
Marketing Chapter 18 2 As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country makes people think of sun and sand
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall engages in a process called ________. A) straight extension B) product reinvention C) product adaptation D) dual adaptation E) full adaptation Answer: D Page Ref: 283 Objective: 5 Difficulty: Easy […]
Chapter 3 2 When an industry develops, uses, and enforces norms, this is known as which type of self-regulation
62) A ________ is the first step in the regulation process after the FTC determines that an ad is deceptive. 62) A) cease–and–desist order B) consent decree C) corrective advertising campaign D) industry trade rule E) consumer redress order 63) […]
Accounting Chapter 6 5 Edenton Boat Company manufactures small pleasure boats on an assembly-line basis. The units are started in the Department A
AACSB: Reflective Thinking AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 06-08 Explain how process costing systems are implemented and enhanced in practice. Topic: Process Costing 6-81 Copyright © 2016 McGraw-Hill […]
Marketing Chapter 18 1 Once a firm decides to enter the international market, what is the next step in the decision-making process
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 18 Managing Marketing in the Global Economy 1) What is a global firm? A) A firm that operates in one country and […]