Archives: Quiz
Chapter 19 2 Which type of payout plan seeks to determine the point at which the total cost of the promotion exceeds the total revenues
63) Another way to look at advertising ROI is the ________. 63) A) cost–to–sales ratio B) CPM ratio C) GRP ratio D) reach–to–frequency ratio E) RPM ratio 64) Still photos arranged as a storyboard used in pretesting a television commercial […]
Accounting Chapter 14 3 Europa Company manufactures only one product. Presented below is direct labor information for November
68. Lucky Company’s direct labor information for the month of February is as follows: Actual direct labor hours worked (AQ) 61,500 Standard direct labor hours allowed (SQ) 63,000 Total payroll for direct labor $774,900 Direct labor efficiency variance $18,000 The […]
Chapter 19 1 Asking consumers to record activities such as brands purchased, brands used for various activities, brand switches, media usage, exposure to competitive promotion
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which type of research uses tracking studies and test marketing to monitor the way the campaign is unfolding and how the messages […]
Accounting Chapter 14 2 Which one of the following is the difference between the actual direct labor hours worked and the standard direct labor hours allowed
AACSB: Reflective Thinking AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 14-03 Develop a general framework for subdividing the total operating income variance into component variances. Topic: Identify the Type of […]
Chapter 18 3 Marcus is the advertising director of a major international corporation that manufactures skateboard components to skate shops around the world
100) What were the perceptions of the Honda brand as described in the chapter’s opening vignette? 100) 101) Mini–Case Question. The special holiday ad is prepared by a printer and distributed to consumers inside the local newspaper. Name and describe […]
Accounting Chapter 14 1 One important short-term financial goal for a company is to earn the projected operating income for the period
1. By convention, short-term financial control is accomplished by all of the following except: A. Comparing actual to budgeted financial results. B. Calculating a series of cost and revenue variances at the end of the period. C. The use of […]
Chapter 18 2 Which of the following is a stage of market development in international advertising and marketing communications
61) Timberland is a well–known manufacturer of rugged shoes and boots as well as other outdoor clothing and equipment. This company is so committed to helping others that that is part of the company’s core values, and it allows its […]
Accounting Chapter 13 7 What price should Amanda charge per rental for the business to make a twenty percent life cycle profit
91. Amanda Jones owns and operates Motorcycle Rentals Inc. (MRI). Customers can rent a motorcycle in one city and then return it at one of three designated cities. Following are the costs involved in providing this service each year: Fixed […]
Chapter 18 1 Several profit-oriented organizations participated in the Great American Bake Sale that was held to raise funds to end child hunger in the United States
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Several profit–oriented organizations participated in the Great American Bake Sale that was held to raise funds to end child hunger in the […]
Accounting Chapter 13 6 Explain why Gail may be wrong in her assessment of the relative performances of the two product lines.
85. Warrenton Industries manufactures hydraulic components for large automated machine tools. Myles English, the Vice President for Marketing, has concluded from his market analysis that sales are dwindling for one of the firm’s products main products, a hydraulic valve, because […]
Chapter 17 3 In difficult economic times, the public relations budget is the most likely to suffer more severe cuts than other functions of an organization
106) Mini–Case Question. What type of public relations tool does the game at Kellogs.com represent? 106) Answer: This is an example of the public relations tool known as Online Communications, specifically an external communication of a corporate web site. Corporate […]
Accounting Chapter 13 5 The Gargus Company, which manufactures projection equipment, is ready to introduce a new line of portable projectors
74. The Gargus Company, which manufactures projection equipment, is ready to introduce a new line of portable projectors. The following data are available for a proposed model: Variable manufacturing costs 270 Applied fixed manufacturing overhead 135 Variable selling and administrative […]
Chapter 17 2 The local Wendy’s franchise is a good corporate citizen, and the owners of that particular franchise had fostered relationships with local media contacts.
64) The decision to use any part of a news release at all is based on an editor’s judgment of its news value, and this is based on the information’s ________. 64) A) proximity B) impact C) timeliness D) human […]
Accounting Chapter 13 4 Which of the following is a common form of value engineering in which the design team prepares several possible designs of the product,
60. Which of the following is a common form of value engineering in which the design team prepares several possible designs of the product, each having similar features with different levels of performance and different costs? A. Cost analysis. B. […]
Chapter 17 1 As described in the chapter’s opening and closing vignettes, which of the following was an objective of GE’s Ecomagination campaign
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) New electronic media are categorized as ________ media. 1) A) regulated B) controlled C) semicontrolled D) uncontrolled E) unregulated 2) What was […]
Accounting Chapter 13 3 The management accountant at Jang Manufacturing Co. collected the following data in preparation for a life-cycle analysis on one of its products
39. The management accountant at Jang Manufacturing Co. collected the following data in preparation for a life-cycle analysis on one of its products, a leaf blower: Item This Year Change Over Last Year Average Annual Change Over the Last Four […]
Chapter 16 3 Marketers license their brand identity to other manufacturers because it makes them money and extends their brand visibility
112) Loyalty programs that require membership are popular with marketers because they also generate information for customer databases. 112) 113) Marketers license their brand identity to other manufacturers because it makes them money and extends their brand visibility. 113) Answer: […]
Accounting Chapter 13 2 The manufacturing cost of each unit is calculated using activity-based costing, using the following manufacturing cost pools
Inspection and Test 45.50 77.35 36.40 Packaging 19.50 17.55 9.75 $1,457.82 $980.91 Price $1,775.00 $1,220.00 Margin $317.18 $239.09 AACSB: Knowledge Application AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 2 Medium Learning Objective: 13-01 Explain […]
Chapter 16 2 The media and non-media marketing pressure applied for a predetermined, limited period of time at the level of consumer
66) The media and non–media marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate trial, increase consumer demand, or improve product availability is ________. 66) A) sales […]
Accounting Chapter 13 1 Many firms choose to achieve target cost through redesign of the product or service because they recognize that design decisions
1. Many firms choose to achieve target cost through redesign of the product or service because they recognize that design decisions: A. Are life cycle costs with high downstream costs and benefits. B. Account for much of the total product […]
Chapter 16 1 Where do companies within the same industry gather to present and sell their merchandise, as well as to demonstrate their products
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Allowing the consumer to try the product or service is called ________. 1) A) trial B) sampling C) premium D) point–of–purchase display […]
Accounting Chapter 12 9 Under the assumption that cash inflows occur evenly throughout the year, what is the estimated payback period for this investment
164. Nelson Inc. is considering the purchase of a $600,000 machine to manufacture a specialty tap for electrical equipment. The tap is in high demand and Nelson can sell all that it can manufacture each year for the next 10 […]
Chapter 15 3Mini-Case Question. Name and describe the three types of lists and explain which one is the most important to Proactive
Proactive Solution is a skincare system to help those with acne. Proactive originally started out as being sold only through direct marketing, and the consumer had to enroll in membership in the Proactive Solution Clear Skin Club. However, now some […]
Accounting Chapter 12 8 What is the primary deficiency of the traditional DCF analysis you conducted above in Requirement
1. Annual after-tax cash inflow = after-tax annual income + depreciation expense = $5,000 (given) + $6,000 ([$30,000 – $0]/5years) = $11,000. PV of stream of after-tax cash inflows, at 10% = annual after-tax cash inflow × PV annuity factor […]
Chapter 15 2 Which of the following is NOT a general guideline that applies to message development in direct marketing
Solumbria, a company that sells medically recommended sun protective clothing, has ads in several different magazines that give consumers information about their products. The headline says “Serious Sun Protection” surprinted over a man and a woman dressed head to toe […]
Accounting Chapter 12 7 Compute the amount of annual before-tax savings that must be generated by the new tractor to have a payback period of 3 years.
Year Incremental Cash Inflow Depreciation Charges Net Increase in Pre-tax Inc. Increased Taxes Change in Net Income After-tax CFs Cum CFs PV Factors PV of CFs CUM PV of CFs 0 ($200,000) ($200,000) 1.000 ($200,000) ($200,000) 1 $66,000 $50,000 $16,000 […]
Chapter 15 1 Which type of offer is designed to gather leads, answer consumer questions, visit a store, or set up appointments
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) MMT, Inc., a pharmaceutical company, considered using direct marketing. An important need the company had was to respond to the customers’ responses […]
Accounting Chapter 12 6 The capital budgeting decision technique that reflects the time value of money and is calculated as the present value of the future
129. On January 1, 2016 Crane Company will acquire a new asset that costs $400,000 and that is anticipated to have a salvage value of $30,000 at the end of four years. The new asset: • qualifies as three-year property […]
Chapter 14 3 The art director’s toolkit for print advertising includes the photos, illustrations, typeface, color, and layout of the proposed ad
112) One of the most difficult problems that art directorsand those who work on the creative side of advertisingface is transforming pictures into words. 112) 113) Dailies are rough versions of the commercial assembled from cuts of the raw film […]
Accounting Chapter 12 5 The best method for determining the expected outcome of the investment, based on an assumed probability distribution associated both sales and costs
103. GuSont Inc. was considering an investment in the following project: Required initial investment $990,000 Net annual after-tax cash inflow $165,000 Annual depreciation expense $55,000 Estimated salvage value $165,000 Life of the project in years 15 Assume that cash inflows […]
Chapter 14 2 What was the technique that grades the quality of user experience on a Website described in the text called
67) Full–color images are reproduced using four distinctive shades of ink called ________. 67) A) process colors B) tint blocks C) primary colors D) basic colors E) halftones 68) Inexpensive, rough–surfaced, spongy paper that quickly absorbs ink on contact is […]
Accounting Chapter 12 4 If a company must choose between two mutually exclusive investment projects, the best general method to employ for decision-making purposes
80. Brandon Company is contemplating the purchase of a new piece of equipment for $45,000. Brandon is in the 30% income tax bracket. Predicted annual after-tax cash inflows from this investment are $18,000, $15,000, $9,000, $6,000 and $3,000 for years […]
Chapter 14 1 Kindrella is trying to convey happiness in a print ad. Which of the following color(s) can she use to convey happiness
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following is NOT a step of the television production process? 1) A) preproduction B) the shoot C) shorts D) […]
Accounting Chapter 12 3 Which of the following would not be considered a benefit of conducting post-implementation audits of capital investment projects
62. Pique Corporation wants to purchase a new machine for $300,000. Management predicts that the machine can produce sales of $200,000 each year for the next 5 years. Expenses are expected to include direct materials, direct labor, and factory overhead […]
Chapter 13 1 A print ad for Wonder Bread used a picture of a little boy with sentences floating around him and arrows pointing to various parts of his body
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) In which print medium can ads be more informative and carry longer copy? 1) A) posters B) outdoor advertising C) directories D) […]
Accounting Chapter 12 2 Which of the following methods can be used to deal formally with uncertainty in the capital-budgeting process
37. Which one of the following statements concerning capital budgeting is not true? A. A basic objective underlying capital budgeting is to select assets that will earn a satisfactory return. B. Capital budgeting is the process of identifying, evaluating, selecting, […]
Chapter 13 3 Display copy includes the elements that are designed to be read and absorbed, such as the text of the ad message and captions
118) The people in a television commercial are referred to as the talent. 118) 119) Effective copy is succinct and single–minded. 119) Answer: True False Explanation: 120) Display copy includes the elements that are designed to be read and absorbed, […]
Accounting Chapter 12 1 Which of the following is not one of the more common strategic benefits provided by capital investment projects
1. Especially for projects with long lives, estimation of revenues (or benefits), costs, and cash flows of a capital investment project is a difficult task principally because of: A. The lack of good data. B. Uncertainty about future events. C. […]
Chapter 13 2 As described in the chapter’s opening vignette, what tagline captured the Big Idea in the campaign to increase milk consumption
71) As described in the chapter’s opening vignette, what tagline captured the Big Idea in the campaign to increase milk consumption? 71) A) Milk is good food B) Mmm Good C) Got Milk? D) Milk and cookies go together like […]
Accounting Chapter 11 7 Joe Green Enterprises has met all production requirements for the current month and has an opportunity to produce additional units of product with its excess capacity
Note that the cost of trying to get the expected order ($2,500) is sunk and irrelevant in this decision. 3. If special orders such as this can be planned and scheduled carefully, the production rate at Old Vine plant can […]
Chapter 12 3 In the case where the core targeting and positioning strategies remain the same in different markets, execution needs to be the same.
109) List any 5 of the 10 tips given in the “Practical Tips” box in the chapter. 109) 110) Describe the MasterCard campaign that was discussed in the “Hands–On” case at the end of the chapter. 110) Answer: MasterCard wanted […]
Accounting Chapter 11 6 Determine which product should be produced in priority, given the labor constraint, and explain why
122. Quinta Inc. manufactures machine parts for aircraft engines. The CEO is considering an offer from a subcontractor who would provide 2,800 units of product QR128 for a price of $190,000. If Quinta does not purchase these parts from the […]
Chapter 12 2 Laurie saw a television commercial that depicted a mother stressed out from working and taking care of children
65) Ads that demonstrate how something works or how to solve a problem are messages that ________. 65) A) teach B) preach C) get attention D) reach emotions E) resonate 66) Laurie saw a television commercial that depicted a mother […]
Accounting Chapter 11 5 The best way to allocate scare resources to attain a specific objective, such as the maximization of operating income
101. The best way to allocate scare resources to attain a specific objective, such as the maximization of operating income, is to use: A. Relevant costing. B. A value-stream analysis of the decision alternatives. C. Simple regression (OLS) analysis. D. […]
Chapter 12 1 Patrick and his colleagues have been working on the creative concept for a client when they all seemed to have hit a blank wall
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following is a key characteristic of creative people who do well in advertising? 1) A) ability to visualize B) […]
Accounting Chapter 11 4 The Robinson-Patman Act, administered by the U.S. Federal Trade Commission, addresses pricing that could substantially damage
75. One of the key management functions is to perform a regular review of product profitability. Which question below would not typically be asked when performing such an analysis? A. Are the products priced properly? B. Which products are the […]
Chapter 11 3 Kyle is a media planner at an advertising agency and has just been assigned to develop a media plan for a new client of the agency
105) Mini–Case Question. Calculate the cost per point (CPP) for CSI, the Detroit News, and WJBR, respectively. 105) 106) Jon is a media planner for an advertising agency, and he is considering consumption patterns for his client’s product and brand. […]
Accounting Chapter 11 3 The Sand Cruiser is a takeout food store at a popular beachside resort. Teresa Texton, owner of the Sand Cruiser
50. The Sand Cruiser is a takeout food store at a popular beachside resort. Teresa Texton, owner of the Sand Cruiser, was deciding how much refrigerator space to devote to four different beverages. Appropriate data on the four beverages follow: […]
Chapter 11 2 Which concept measures the percentage of total advertising spending by one brand in a product category relative to the competition
62) What two figures are needed to calculate cost per thousand (CPM)? 62) A) gross rating points and reach B) cost of message unit (i.e., ad cost) and frequency of exposure C) average frequency and estimated target audience reached by […]
Accounting Chapter 11 2 In view of the labor shortage, which of the two products is most profitable, and how much is the contribution margin, per direct labor hour
31. Zap Video Inc. produces two basic types of video games, Clash and Slash. Pertinent data follow: Clash Slash Sales price (per unit) $240 $168 Costs (per unit): Direct materials 67 31 Direct labor 36 60 Variable factory overhead (@ […]