Archives: Quiz
Chapter 3 1 Under which amendment or act are unique trademarks protected from infringement by competitors
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) A relatively new remedy for deceptive and unfair advertising taken by the FTC is to ________. 1) A) make public specific information […]
Accounting Chapter 6 4 Giddings Pharmaceutical Company is a maker of drugs for high blood pressure and uses a process costing system
66. Giddings Pharmaceutical Company is a maker of drugs for high blood pressure and uses a process costing system. The following information pertains to the final department of Giddings’s blockbuster drug called Solcax. Beginning work-in-process (40% completed) 800 units Transferred-in […]
Marketing Chapter 17 2 Al door, a smart phone manufacturer, understands that word of mouth marketing is an important aspect in the success of a product
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 36) Aldoor, a smart phone manufacturer, understands that word of mouth marketing is an important aspect in the success of a product. It promotes discussions about the product both online […]
Chapter 2 3 The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors
112) The first step in the marketing process is to set objectives for the marketing effort. 112) 113) The key players in the marketing industry include the marketer, suppliers or vendors, distributors and retailers, and agencies. 113) Answer: True False […]
Accounting Chapter 6 3 Which method is (are) used to prepare the departmental production cost report when using a process cost system
46. Talamoto Co. manufactures a single product that goes through two processes — mixing and cooking. The following data pertains to the Mixing Department for September. Work-in-process Inventory Sept. 1 28,000 units Conversion complete 70% Work-in-process inventory Sept. 30 16,000 […]
Marketing Chapter 17 1 The management of Raleigh Bicycles observes that the company’s selling costs are affected by the increased number of visits that the salespeople make to meet dealers
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 17 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling 1) The catalog you receive from a large […]
Chapter 2 2 Peter purchased an inexpensive necklace from a department store to give to his sweetheart, Julie on Valentine’s Day
65) ________ markets consist of companies that buy products or services to use in their own businesses or in making other products. 65) A) Business–to–business (industrial) B) Indirect C) Reseller D) Institutional E) Consumer 66) Mini–Case Question. J&J is interested […]
Accounting Chapter 6 2 Material Q is also added in the Mixing Department, but not until units of product are forty percent completed with regard to conversion
32. Landry Co. had the following information for the month of December. All direct materials were one hundred percent complete, and beginning materials cost $14,000. Work in Process Inventory Beginning balance @ 12/1: 240 units, 10% completed $17,000 Completed 960 […]
Marketing Chapter 16 2 Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 43) A ________ is a salesforce promotion tool that aims at inducing the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, […]
Chapter 2 1 Sam is a brand manager for a manufacturer of consumer package goods. Part of his job entails launching new products into the marketplace
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) The practice of inviting prospective customers to sign up or self–select themselves into a brand’s target market in order to receive marketing […]
Accounting Chapter 6 1 In process costing, unit product cost is calculated by dividing process cost in each department by the equivalent units produced
1. Firms should use a process costing system when they produce products that: A. Are semi-homogeneous. B. Pass through a series of inspection points. C. Pass through a series of manufacturing departments. D. Have a small batch size. AACSB: Reflective […]
Marketing Chapter 16 1 In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 16 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 1) A(n) ________ is a specific communications task and […]
Chapter 1 3 Calvin Klein used some very controversial ads depicting what looked like drug-addicted teenagers posing in sexually suggestive poses
108) Critique the statement, “Advertising has no redeeming social value.” Why do you think some hold this view of advertising? 108) 109) A 30–second spot on a hit TV show can cost advertisers more than $600,000. Why is mass media […]
Accounting Chapter 5 5 The company’s plant is partially automated. The budget for the year includes $432,000 payroll for 4,800 direct labor-hours
100. Time-driven ABC provides a direct way to measure: A. Production efficiency. B. Unused capacity. C. Product line profitability. D. Value-adding activities. E. Customer value. AACSB: Reflective Thinking AICPA: BB Resource Management AICPA: FN Risk Analysis Accessibility: Keyboard Navigation Blooms: […]
Marketing Chapter 15 2 She is meeting with Trent, the chief financial officer to decide on the company’s marketing communications budget
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 41) Top Gear is an award-winning British television series about motor vehicles, mainly cars. It is presented by a set of hosts who test drive new cars and provide reviews […]
Chapter 1 2 Brad is a music industry major in college, and he wants to work in the advertising industry writing and performing jingles for radio commercials
65) How many times did the “1984” commercial for Apple computer run? 65) A) 20 B) 2 C) more than 100 D) 1 E) 50 66) What was the objective of the truth® campaign run by the American Legacy Foundation […]
Accounting Chapter 5 4 An adaptation of ABC costing that simplifies ABC by assigning resource costs directly to cost objects is called
79. National Inc. manufactures two models of CMD that can be used as cell phones, MPX, and digital camcorders. Model Annual Sales in Units High F 10,000 Great P 16,000 National uses a volume-based costing system to apply factory overhead […]
Marketing Chapter 15 1 Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 15 Designing and Managing Integrated Marketing Communications 1) ________ refers to the means by which firms attempt to inform, persuade, and remind […]
Chapter 1 1 From the advertiser’s perspective, what is the most important strength of advertising if they decide to use this media vehicle
Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following is NOT a fundamental concept of advertising? 1) A) pricing B) media C) creative idea D) strategy E) […]
Accounting Chapter 5 9 the answer depends on the competitive strategy of the firm. the gross profit margin ratios show that omega is the better customer of the two
Product-level level: Cost pool 1 – Cost per purchase order $5,500 Number of purchase orders × 1 5,500 Cost pool 6 – Cost per engineering hour $30 Number of engineering hours × 100 3,000 Facility-level level*: Cost pool 4 – […]
Marketing Chapter 14 2 Companies are reducing their inventory costs by treating inventory items differently, positioning them according to risk and opportunity
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 37) ________ serve bulk industries such as coal, lumber, and heavy equipment, assuming title and risk from the time an order is accepted to its delivery. A) Producers’ cooperatives B) […]
Accounting Chapter 5 8 Determine the unit cost for each of the two products using the traditional two-stage allocation method. Round calculations to 2 decimal places
139. Demski Company has used a two-stage cost allocation system for many years. In the first stage, plant overhead costs are allocated to two production departments, P1 and P2, based on machine hours. In the second stage, Demski uses direct […]
Marketing Chapter 14 1 They have identified their target market and location and are finalizing the details of the merchandise they will carry
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 14 Managing Retailing, Wholesaling, and Logistics 1) ________ includes all the activities in selling goods or services directly to final consumers for […]
Accounting Chapter 5 7 Compute the unit manufacturing cost of each job under the firm’s current volume-based costing system
1. General Calculations: i. # of Alpha batches = 250 ÷ 25 = 10 ii. # of Zeta batches = 20,000 ÷ 500 = 40 iii. Total number of batches = 50 = 10 + 40 iv. Total Set-up Cost […]
Marketing Chapter 13 2 A group of small sellers take the initiative and organize a new business entity to carry on wholesaling and possibly some production
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 36) An administered VMS coordinates successive stages of production and distribution through ________. A) an automated central control unit B) single ownership C) the combined efforts of all its members […]
Accounting Chapter 5 6 The company’s plant is partially automated. Listed below is cost driver information used in the product-costing system
AACSB: Knowledge Application AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 2 Medium Learning Objective: 05-03 Determine product costs under both the volume-based method and the activity-based method and contrast the two. Topic: Identify Cost […]
Marketing Chapter 13 1 A manufacturer uses the company’s sales force and trade promotions to carry, promote, and sell products to end users
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 13 Designing and Managing Integrated Marketing Channels 1) ________ are sets of interdependent organizations participating in the process of making a product […]
Accounting Chapter 5 3 National uses a volume-based costing system to apply factory overhead based on direct labor dollars. The unit prime costs of each product were as follows
69. National Inc. manufactures two models of CMD that can be used as cell phones, MPX, and digital camcorders. Model Annual Sales in Units High F 10,000 Great P 16,000 National uses a volume-based costing system to apply factory overhead […]
Marketing Chapter 12 2 The price of tickets to the opera vary depending on where the person would like to be seated–in the gallery or in the stalls
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 41) ________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and record keeping. A) Consumer promotions B) Quantity discounts C) […]
Marketing Chapter 22 1 One of the options in a product-management organization is to eliminate product manager positions for minor products and assign two
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 22 Managing a Holistic Marketing Organization for the Long Run 1) Appointing teams to manage customer-value-building processes and break down walls between departments is part […]
Marketing Chapter 12 1 After determining its pricing objectives, what is the next logical step a firm should take in setting its pricing policy
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 12 Developing Pricing Strategies and Programs 1) When consumers examine products, they often compare an observed price to an internal price they […]
Accounting Chapter 5 2 Which of the following would be the most appropriate cost driver to allocate factory electricity costs to products
40. Which of the following is not normally associated with activity-based costing? A. Activity cost pools. B. Multiple cost drivers. C. Reduction of non-value-adding costs. D. High direct labor costs relative to manufacturing overhead costs. E. Improved decision-making and pricing. […]
Marketing Chapter 22 2 The campaign does not promote any one specific car but is aimed at promoting the company as a whole
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Airfare (Scenario) The airfare for an economy class, one-way ticket from Los Angeles to New York is $500. Due to the recession, the airline manages to fill only 100 out […]
Marketing Chapter 11 2 When she ate there, however, she was disappointed to find that the food was mediocre and not very authentic
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 40) Which of the following is an example of a gap between service delivery and external communications? A) The employees at GBL have been asked to take time to listen […]
Accounting Chapter 5 1 If the usage of project activities is not proportional to the number of units produced, then some managers will be overcharged
1. The major limitation of volume-based costing systems is the use of volume-based: A. Criteria. B. Standards. C. Rates. D. Variances. E. Restrictions. AACSB: Reflective Thinking AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 1 […]
Marketing Chapter 21 3 Web-crawling technology searches for counterfeit storefronts and sales by detecting domain names similar to legitimate brands
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 111) Web-crawling technology searches for counterfeit storefronts and sales by detecting domain names similar to legitimate brands. Answer: TRUE Page Ref: 615 Objective: 5 AACSB: Reflective thinking Difficulty: Easy 112) […]
Marketing Chapter 11 1 Some services require that the client be present to conduct the service. Which of the following is an example of such a service
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 11 Designing and Managing Services 1) Which of the following is a characteristic of a service? A) It is essentially tangible. B) […]
Accounting Chapter 4 6 Prepare journal entries for the April transactions. Record job-specific items in individual Work-in-Process accounts
112. Rockingham Manufacturing Company builds highly sophisticated engine parts for cars competing in stock racing and drag racing. The company uses a normal costing system that applies factory overhead on the basis of direct labor–hours. For the current year the […]
Marketing Chapter 21 2 The company wants to be a global brand and is planning to enter a few chosen markets across Europe and Asia
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 62) A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. […]
Marketing Chapter 10 2 A company positioned in the “middle” market introduces a lower-priced product line. What type of line-stretching is this
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 37) Which of the following is a benefit of product mapping? A) studying market matrices B) integrating target markets C) identifying market segments D) educating consumers E) integrating target matrices […]
Accounting Chapter 4 5 Which method of accumulating product costs, job costing or process costing, would be more appropriate in each of the following situations
101. Amy and Jay Golden have worked for five years in a firm specializing in restoration of historical buildings. Amy has focused on interior reconditioning and Jay on architectural and structural design. They have specialized in residential structures for the […]
Marketing Chapter 21 1 Zodiac Inc. is one of the leading producers of designer bags in its country. The company is considering shifting some of its production to India
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 21 Tapping into Global Markets 1) What is a global firm? A) A firm that operates in one country and exports its goods and services […]
Marketing Chapter 10 1 Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 10 Setting Product Strategy 1) A ________ is anything that can be offered to a market to satisfy a want or need, […]
Accounting Chapter 4 4 At the conclusion of the fiscal year, overapplied overhead could be explained by which of the following
73. L & L, CPAs, employs two full-time professional CPAs and five support employees. Budgeted direct salary costs include $160,000 for each CPA. The support employees are considered as indirect costs, and this cost was budgeted for $200,000 although the […]
Marketing Chapter 20 2 Identify the stage in the consumer adoption process in which the customer is stimulated to seek information about the innovation
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 64) Adopters of new products move through five stages. These stages begin with ________ and follow with interest, evaluation, trial, and adoption. A) awareness B) investigation C) trial D) innovation […]
Marketing Chapter 9 4 An alternate way to increase sales volume is to increase the usage rates among users by entering new market segments
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 189) An alternate way to increase sales volume is to increase the usage rates among users by having consumers use the product in new ways. Answer: TRUE Page Ref: 315 […]
Accounting Chapter 4 3 A job in which a quantity of products is ordered by a single customer is more likely to be an example of
52. Sutherland Company listed the following data for 2016: Budgeted factory overhead $2,100,000 Budgeted direct labor hours 89,000 Budgeted machine hours 51,000 Actual factory overhead 2,201,000 Actual direct labor hours 83,700 Actual machine hours 48,900 Round calculations to two significant […]
Marketing Chapter 20 1 It has been observed that most new products have shorter product life cycles. What is the reason for this
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 20 Introducing New Market Offerings 1) Which of the following is most closely related with the organic growth of an organization? A) acquiring a product […]
Marketing Chapter 9 3 Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market.
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 124) A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school […]
Accounting Chapter 4 2 The company uses a predetermined overhead rate based on direct labor hours to apply overhead to individual jobs
35. Badour Inc. is a job-order manufacturer. The company uses a predetermined overhead rate based on direct labor hours to apply overhead to individual jobs. For the current year, estimated direct labor hours were 114,000 and estimated factory overhead was […]