Archives: Quiz
Marketing Chapter 19 2 A company uses sales representatives for selling the company’s more complex and customized products to large accounts
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 60) A company uses sales representatives for selling the company’s more complex and customized products to large accounts, while using inside salespeople and Web ordering for low- end selling. Which […]
Marketing Chapter 9 2 Oliver, a company that produces different types of olive oil, launched a promotional campaign focusing on the alternative uses of olive oil
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 62) Trendz Inc. is a leading brand of fashion clothing and accessories based in Houston. After gaining a strong foothold in the U.S., the company wants to foray into foreign […]
Accounting Chapter 4 1 If a firm is following the cost leadership strategy, and overhead accounts are complex, then the
1. Product costing provides useful cost information for all the following except: A. Both manufacturing and non-manufacturing firms. B. For non-manufacturing firms. C. Management planning, cost control, and performance evaluation. D. Financial statement reporting. E. Identifying and hiring competent managers. […]
Marketing Chapter 19 1 a pure click company offering online auctioning, decides to launch a promotional program to increase its sales
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling 1) The catalog you receive from a large apparel store, displaying […]
Marketing Chapter 9 1 Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 9 Crafting the Brand Positioning and Competing Effectively 1) All marketing strategy is built on STP segmentation, targeting, and ________. A) positioning […]
Accounting Chapter 3 A significant jump in new housing starts in the region has triggered a 25 percent increase in orders for the filter units
82. Williams Company is an East Coast producer of electronic furnace air filters. A significant jump in new housing starts in the region has triggered a 25 percent increase in orders for the filter units, especially the quality model that […]
Marketing Chapter 18 3 The historical approach correlates past sales to past advertising expenditures using advanced statistical techniques
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 113) Sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the longer term. […]
Marketing Chapter 8 2 To achieve integrated marketing, marketers need a variety of different marketing activities that consistently reinforce the brand promise
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 37) A ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer’s product […]
Accounting Chapter 3 3 In order to assure that accounting information is accurate and to avoid potentially costly mistakes in the decision making process
53. Barnes Co. incurred the following costs during July: Conversion costs $133,000 Prime costs $125,000 Manufacturing overhead $75,000 What was the amount of direct materials used and direct labor for July? Direct materials Direct labor A. $43,000 $47,000 B. $47,000 […]
Marketing Chapter 18 2 Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 68) ________ are consumer promotion offers to consumers of savings off the regular price of a product, flagged on the label or package. A) Coupons B) Rebates C) Price packs […]
Marketing Chapter 8 1 Adam wants to buy a washing machine and is looking for something that is not too expensive. When he goes to make the purchase
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 8 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) […]
Accounting Chapter 3 5 Dave’s Lighting Inc. produces lamps for the construction industry. During the year, the company incurred the following costs
92. A computer virus destroyed some of the accounting records for Hampton Furniture Company for the periods of 2014-2016. The following information was salvaged from the computer system. 12/31/14 12/31/15 12/31/16 Beginning direct materials $50,250 F $45,210 Purchases of direct […]
Marketing Chapter 18 1 Under which of the following conditions is the reach of media the most important factor in media selection
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 1) An ________ is a specific communications task and achievement level to […]
Marketing Chapter 7 2 Which of the following best represents the chief advantage of pursuing a selective specialization multi segment strategy
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 37) If an organization’s marketing department wished to create “segment storyboards” to test the attractiveness of each segment’s positioning strategy, this action would most likely occur in the ________ step […]
Accounting Chapter 3 2 When production levels are expected to decline within a relevant range, what effects would be anticipated with respect to each of the following
28. The three attributes of cost information include accuracy, timeliness, and: A. reliability. B. relevance. C. cost-benefit. D. understandability. AACSB: Reflective Thinking AICPA: BB Critical Thinking AICPA: FN Measurement Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-04 […]
Marketing Chapter 17 3 Alan is an executive with an ad agency that has been entrusted with accounts for a used-car showroom, a home appliances maker, and a soap company
32 120) What are the elements of the marketing communications mix? Answer: The marketing communications mix consists of eight major modes of communication: 1. Advertising — Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by […]
Marketing Chapter 7 1 Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 7 Identifying Market Segments and Targets 1) Which of the following statements about market segmentation is true? A) It involves changing the […]
Accounting Chapter 3 1 Since indirect cost cannot be conveniently or economically traced directly to a cost pool or cost object, the management accountant will
1. Since indirect cost cannot be conveniently or economically traced directly to a cost pool or cost object, the management accountant will: A. Assign them by means of cost allocation. B. Assign them where needed. C. Assign them randomly to […]
Marketing Chapter 17 2 Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 65) Which of the following marketing communications tools is most effective at the later stages of the buying process? A) personal selling B) public relations C) advertising D) sales promotions […]
Marketing Chapter 6 2 Value Central has a partnership of high trust and commitment with certain suppliers and gives them access to its sophisticated and detailed daily
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 39) With respect to e-procurement, Coca-Cola, Sara Lee, Kraft, PepsiCo, P&G, and several other companies joined forces to form a ________ called Transora to use their combined leverage to obtain […]
Accounting Chapter 2 3 Present a value chain for Gordon Manufacturing with at least five activities and explain the role of each activity in the value chain
63. Exeter Industries produces and markets several lines of food and beverage products. The company plans to expand its market to cover a new geographical area, and the first products to be introduced into this new market are three of […]
Marketing Chapter 17 1 Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 17 Designing and Managing Integrated Marketing Communications 1) ________ refers to the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about […]
Marketing Chapter 6 1 Which of the following is a challenge in which business marketers differ from the consumer marketers
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 6 Analyzing Business Markets 1) ________ refer(s) to the decision-making process by which formal organizations establish the need for purchased products and […]
Accounting Chapter 2 2 A firm succeeds on its ability to deliver products to customers more quickly than rival companies in its industry
38. The World Resources Institute has defined: A. Types of cost management. B. Categories for environmental performance indicators. C. Methods for achieving sustainability. D. Categories for economic performance indicators. AACSB: Reflective Thinking AICPA: BB Global Accessibility: Keyboard Navigation Blooms: Remember […]
Marketing Chapter 16 3 The stores have always been largely self-service, but the company is considering making a switch to full-service stores
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 119) List the four categories of non-store retailing and briefly explain each. Answer: Although the overwhelming bulk of goods and services are sold through stores, nonstore retailing has been growing […]
Marketing Chapter 5 2 Which of the following is considered to be a more advanced form of information search wherein the person might phone friends or go online
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 38) The milder information search state where a person simply becomes more receptive to information about a product is called ________. A) active information search B) information search C) heightened […]
Accounting Chapter 2 1 The balanced scorecard can be made more effective by developing it at a detail level so that employees
1. In SWOT analysis, strengths and weaknesses are most easily identified by looking: A. At the firm as a potential customer. B. Inside the firm at its specific resources. C. At the firm’s competition. D. At the firm’s product. E. […]
Marketing Chapter 16 2 Companies are reducing their inventory costs by treating inventory items differently, positioning them according to risk and opportunity
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 66) A stock order point of 10 means ordering the product ________. A) every 10 days B) when stock falls to 10 units C) every 10 units D) when stock […]
Marketing Chapter 5 1 Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 5 Analyzing Consumer Markets 1) ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, […]
Accounting Chapter 1 3 Explain these ideas, using as a framework your need to develop a plan for interviewing successfully for a challenging professional
AACSB: Reflective Thinking AICPA: BB Critical Thinking AICPA: FN Risk Analysis Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-03 Explain the contemporary management techniques and how they are used in cost management to respond to the contemporary […]
Marketing Chapter 16 1 They have identified their target market and location and are finalizing the details of the merchandise they will carry
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 16 Managing Retailing, Wholesaling, and Logistics 1) ________ includes all the activities in selling goods or services directly to final consumers for personal, nonbusiness use. […]
Marketing Chapter 4 2 Life Time Insurance screens its customers and tries to get unprofitable customers to buy services from competitors
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 35) LifeTime Insurance screens its customers and tries to get unprofitable customers to buy services from competitors. This is an example of ________. A) trying to increase the retention rate […]
Accounting Chapter 1 1 Cost management has moved from a traditional role of product costing and operational control to a broader strategic focus
1. Which of the following does not represent a main focus of cost management information? A. Strategic management. B. Performance measurement. C. Planning and decision making. D. Preparation of financial statements. E. Internal audit and control. AACSB: Reflective Thinking AICPA: […]
Marketing Chapter 15 2 Win star is a large scale manufacturer which has more than a hundred partners across the globe
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 68) RX Corp. is a large manufacturer of electronic goods and sells its products through distributors and retailers. In order to keep pace with the growing use of the Internet, […]
Marketing Chapter 4 1 In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 4 Creating Long-term Loyalty Relationships 1) Which of the following is true for the modern company organization chart? A) Frontline employees are […]
Accounting Chapter 1 2 The competitive strategy of differentiation is implemented by a firm’s targeted, careful attention to
AACSB: Reflective Thinking AICPA: BB Critical Thinking AICPA: FN Risk Analysis Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 01-04 Explain the different types of competitive strategies. Topic: Competitive Strategies 38. The competitive strategy of differentiation is implemented […]
Marketing Chapter 15 1 A manufacturer uses the company’s sales force and trade promotions to carry, promote, and sell products to end users
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 15 Designing and Managing Integrated Marketing Channels 1) ________ are sets of interdependent organizations participating in the process of making a product or service available […]
Marketing Chapter 3 2 Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 38) ________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a […]
Marketing Chapter 14 2 A low price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 71) When hotels drop their rates on the weekends, then this form of price discrimination is known as ________. A) channel pricing B) image pricing C) product-form pricing D) time […]
Marketing Chapter 3 1 By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 3 Collecting Information and Forecasting Demand 1) As the manager of an organization that is attempting to build a Marketing Information System […]
Marketing Chapter 14 1 While shopping at the mall, Jane was asked by one of the sales representatives at the cosmetics counter to try out a new lipstick
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 14 Developing Pricing Strategies and Programs 1) When consumers examine products, they often compare an observed price to an internal price they remember. This is […]
Marketing Chapter 2 2 If you were the CEO of a company that was looking to implement strategies to fill a perceived strategic-planning gap
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 38) A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ strategy. A) diversification […]
Marketing Chapter 13 2 Gloria goes to the same bagel shop every morning because the workers there remember her name and know her order
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 64) Gloria goes to the same bagel shop every morning because the workers there remember her name and know her order. They always make her feel welcome. The employees of […]
Marketing Chapter 2 1 James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in […]
Marketing Chapter 13 1 Some services require that the client be present to conduct the service. Which of the following is an example of such a service
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 13 Designing and Managing Services 1) Which of the following is a characteristic of a service? A) It is essentially tangible. B) It does not […]
Marketing Chapter 1 1 In Walt Disney’s Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall A Framework for Marketing Management, 5e (Kotler) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little […]
Marketing Chapter 12 2 Purchasers of theatre tickets receive a 20% discount if they purchase and pay for the full season at one time
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 66) Purchasers of theatre tickets receive a 20% discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix […]
Marketing Chapter 1 2 Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 37) Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving […]
Marketing Chapter 12 1 What types of goods are purchased frequently, immediately, and with minimum effort by the consumers
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 12 Setting Product Strategy 1) A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, […]
Marketing Chapter 11 2 A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 63) A job-shop specialist ________. A) sells only in a certain locality, region, or area of the world B) customizes its products for individual customers C) operates at the low- […]