Archives: Quiz
Marketing Chapter 11 1 When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don’t drink coffee
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 11 Competitive Dynamics 1) The ________ has the largest market share and usually shows the way to other firms in price changes, new-product introductions, distribution […]
Marketing Chapter 10 2 A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 61) A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat […]
Marketing Chapter 10 1 Which of the following criteria relates to consumers seeing the brand association as personally relevant to them
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 10 Crafting the Brand Positioning 1) All marketing strategy is built on STP segmentation, targeting, and ________. A) positioning B) product C) planning D) promotion […]
Marketing Chapter 09 2 One of the advantages of having a strong brand is the ability to have a more elastic consumer response to price decreases of the brand
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 61) Clarity, relevance, distinctiveness, and consistency are factors that influence the ________ of the brand value chain. A) program multiplier B) brand multiplier C) market multiplier D) customer multiplier E) […]
Marketing Chapter 09 1 According to the brand asset valuator model, which of the components of brand equity measures the breadth of a brand’s appeal
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing […]
Marketing Chapter 08 3 Situational factor segmentation variables in the business marketplace include urgency, specific application, and size of order
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 107) Purchasing approaches segmentation variables in the business marketplace include technology, user and nonuser status, and general purchasing policies. Answer: FALSE Page Ref: 230 Objective: 4 Difficulty: Easy 108) Situational […]
Marketing Chapter 08 2 If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 61) According to the ________ criterion for useful market segments, a segment should be the largest possible homogenous group worth going after with a tailored marketing program. A) measurable B) […]
Marketing Chapter 08 1 Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 8 Identifying Market Segments and Targets 1) Which of the following statements about market segmentation is true? A) It involves changing the identity of a […]
Marketing Chapter 07 2 Value Central has a partnership of high trust and commitment with certain suppliers and gives them access to its sophisticated and detailed daily
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 62) The partners in ________ systems are united in operational ways, but neither demonstrates structural commitment through legal means or adaptation. A) mutually adaptive B) collaborative C) basic buying and […]
Marketing Chapter 07 1 From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 7 Analyzing Business Markets 1) ________ refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, […]
Marketing Chapter 06 2 A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand’s positive
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 63) Ford believes its cars to be of higher quality than General Motor’s but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers’ […]
Marketing Chapter 06 1 The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 6 Analyzing Consumer Markets 1) ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or […]
Marketing Chapter 05 2 Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand attitudes towards the brand
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 59) Using the information in his company’s ________ lets a telemarketer respond to customer inquiries more effectively because he or she can see a total picture of the customer relationship. […]
Marketing Chapter 05 1 In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 5 Creating Long-Term Loyalty Relationships 1) Which of the following is true for the modern company organization chart? A) Frontline employees are less important than […]
Marketing Chapter 04 2 the payoff to the companies is a fresh sets of eyes to solve problems at a fraction of what consultants would charge
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 58) All of the following are considered to be among the seven characteristics of good marketing research EXCEPT ________. A) the scientific method B) research creativity C) multiple methods D) […]
Marketing Chapter 04 1 she makes it a point to visit the other salons in Franklin to find out about the beauty services they offer to customers
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 4 Conducting Marketing Research 1) ________ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to […]
Marketing Chapter 03 2 The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 67) The sales goal set for a product line, company division, or sales representative of an organization is called ________. A) sales budget B) company sales forecast C) sales quota […]
Marketing Chapter 03 1 By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 3 Collecting Information and Forecasting Demand 1) As the manager of an organization that is attempting to build a Marketing Information System (MIS), you have […]
Marketing Chapter 02 2 Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices,
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 56) Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices, Walmart is able to keep its inventory expenditure extremely low and to pass these savings on to […]
Marketing Chapter 02 1 James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost […]
Marketing Chapter 01 2 Tracy’s is a chain of hair dressing salons for women. They use the television, magazines, radio, and newspapers to advertise their services
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 63) ________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their […]
Marketing Chapter 01 1 Janet is very upset that she can’t get tickets to the Rolling Stones concert because they are sold out
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Marketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products […]
Accounting Chapter 12 4 How does earnings persistence relate to the reporting of discontinued operations and extraordinary items
131. United Products began the year with an Inventory balance of $180,000, and had a year- end balance of $200,000. Sales of $800,000 generated a gross profit of $150,000. Calculate the inventory turnover ratio for the year. Answer: XOAXOA: Analytic […]
Accounting Chapter 12 3 Profit margin measures the income earned on each dollar of sales, and is calculated by dividing net income by net sales.
101. Return on assets is calculated as net income divided by ending total assets. XOAXOA: Reflective Thinking XOAXOA: Measurement XOAXOA: Knowledge XOAXOA: Easy XOAXOA: 12-04 Use ratios to analyze a company’s profitability. 102. Profit margin measures the income earned on […]
Accounting Chapter 12 2 We use horizontal analysis to analyze trends in financial statement data, such as the dollar amount of change and the percentage change
46. Stealth Company’s 2013 profit margin is: XOAXOA: Analytic XOAXOA: Measurement XOAXOA: Analysis XOAXOA: Medium XOAXOA: 12-04 Use ratios to analyze a company’s profitability. 47. Stealth Company’s 2013 asset turnover is: A. 3.7 times. B. 2.8 times. C. 2.2 times. […]
Accounting Chapter 12 1 Which of the following is a negative sign that a company is not selling its inventory quickly
1. Which of the following is not a common type of comparison in accounting? XOAXOA: Reflective Thinking XOAXOA: Critical Thinking XOAXOA: Comprehension XOAXOA: Medium XOAXOA: 12-01 Perform vertical analysis. 2. When using vertical analysis, we express income statement accounts as […]
Accounting Chapter 11 5 For each of the following ten transactions, indicate by letter whether the cash effect of each transaction is reported in a statement of cash flows as an operating
142. Lowes and Home Depot report the following information in their 2010 annual financial statements ($ in millions): Calculate Lowe’s and Home Depot’s cash return on assets, cash flow to sales ratio, and asset turnover ratio for 2010. Which company […]
Accounting Chapter 11 4 Nathan Herrmann has completed the basic format to be used in preparing the statement of cash flows (indirect method) for CEO Consultants
132. For each of the following five transactions, indicate by letter whether the cash effect of each transaction is reported in a statement of cash flows as an operating (O), investing (I), financing (F), or noncash (NC) activity. Answer: XOAXOA: […]
Accounting Chapter 11 3 A gain on the sale of long-term assets is added to net income to arrive at net cash flows from operating activities under the indirect method.
92. A gain on the sale of long-term assets is added to net income to arrive at net cash flows from operating activities under the indirect method. XOAXOA: Reflective Thinking XOAXOA: Reporting XOAXOA: Comprehension XOAXOA: Medium XOAXOA: 11-02 Prepare the […]
Accounting Chapter 11 2 Cash received from issuing common stock would be classified in which section of the Statement of Cash Flows
47. During 2012, Smithson Corp. had the following cash flows: receipt from customers, $10,000; receipt from the bank for long-term borrowing, $6,000; payment to suppliers, $5,000; payment of dividends, $1,000, payment to workers, $2,000; and payment for machinery, $8,000. What […]
Accounting Chapter 11 1 All classifications on the Balance Sheet have a general relationship with sections identified on the Statement of Cash Flows
1. The Statement of Cash Flows: XOAXOA: Reflective Thinking XOAXOA: Reporting XOAXOA: Knowledge XOAXOA: Medium XOAXOA: 11-01 Classify cash transactions as operating; investing; or financing activities. 2. The purchase of land is classified in the statement of cash flows as […]
Accounting Chapter 10 1 When a company issues 25,000 shares of $1 par value common stock for $10 per share, the journal entry for this issuance would include
1. Which of the following accounts is not reported in the stockholders’ equity section of the balance sheet? XOAXOA: Reflective Thinking XOAXOA: Measurement XOAXOA: Comprehension: Medium XOAXOA: 10-01 Identify the advantages and disadvantages of the corporate form of ownership. 2. […]
Accounting Chapter 10 4 Explain why preferred stock often is said to have a mixture of attributes somewhere between common stock and bonds
126. Northwest Clothing Supply has the following transactions during the year related to stockholders’ equity: Record each of these transactions. Answer: XOAXOA: Analytic XOAXOA: Measurement XOAXOA: Analysis XOAXOA: Hard XOAXOA: 10-02 Record the issuance of common stock. XOAXOA: 10-03 Contrast […]
Accounting Chapter 10 3 When we reissue treasury stock, we report the difference between its cost and the cash received as an increase/decrease in additional paid-in capital
96. Treasury stock is a contra-equity account since treasury stock increases total stockholders’ equity. XOAXOA: Reflective Thinking XOAXOA: Reporting XOAXOA: Application XOAXOA: Easy XOAXOA: 10-04 Account for treasury stock. 97. When we reissue treasury stock, we report the difference between […]
Accounting Chapter 10 2 How does the stockholders’ equity section in the balance sheet differ from the statement of stockholders’ equity
46. On February 22, Brett Corporation reacquired 200 shares of its $5 par value common stock for $25 each. On March 15, the company reissued 70 shares for $30 each. What is true of the journal entry for reissuing their […]
Accounting Appendix E 1 Which of the following characteristics of a country most likely affects the extent of companies’ financial disclosure practices
1. IFRS stands for: XOAXOA: Reflective Thinking XOAXOA: Critical Thinking XOAXOA: Knowledge XOAXOA: Easy XOAXOA: AppE-01 Determine the financial statement effects of inventory errors. 2. Which of the following characteristics of a country most likely affects the extent of companies’ […]
Accounting Appendix D 2 Investments are reported at fair value when a company has a significant influence over another company in which it invests
34. Investments are reported at fair value when a company has a significant influence over another company in which it invests. XOAXOA: Reflective Thinking XOAXOA: Reporting XOAXOA: Comprehension XOAXOA: Medium XOAXOA: AppD-03 Account for investments in equity securities when the […]
Accounting Appendix D 1 The primary difference in accounting for available-for-sale securities and accounting for trading securities is
1. One of the primary reasons for investing in equity securities includes: XOAXOA: Reflective Thinking XOAXOA: Critical Thinking XOAXOA: Knowledge XOAXOA: Medium XOAXOA: AppD-01 Explain why companies invest in other companies. 2. One of the primary reasons for investing in […]
Accounting Appendix C 2 The more frequent the rate of compounding, the more interest that is earned on previous interest, resulting in a higher future value
45. If you put $200 into a savings account that pays annual compound interest of 8% per year and then withdraw the money two years later, you will earn interest of $32. XOAXOA: Analytic XOAXOA: Measurement XOAXOA: Analysis XOAXOA: Medium […]
Accounting Appendix C 1 The concept that interest causes the value of money received today to be greater than the value of that same amount of money received
1. The concept that interest causes the value of money received today to be greater than the value of that same amount of money received in the future is referred to as the: XOAXOA: Critical Thinking XOAXOA: Reflective Thinking XOAXOA: […]
Accounting Chapter 9 5 Explain how each of the columns in an amortization schedule is calculated, assuming the bonds are issued at a discount
XOAXOA: Analytic XOAXOA: Measurement XOAXOA: Analysis XOAXOA: Medium XOAXOA: 09-04 Account for the issuance of bonds. 150. Sun City issues bonds on January 1, 2012 that pay interest semiannually on June 30 and December 31. Portions of the bond amortization […]
Accounting Chapter 9 4 Record the bond issue on January 1, 2012, and the first two semi-annual interest payments on June 30, 2012, and December 31, 2012
1. Premium. The issue price is $21,421,240. 2. Face amount. The issue price is $20,000,000. 3. Discount. The issue price is $18,699,206. Answer: XOAXOA: Analytic XOAXOA: Measurement XOAXOA: Analysis XOAXOA: Hard XOAXOA: 09-03 Determine the price of a bond issue. […]
Accounting Chapter 9 3 When bonds are issued at a discount (below face amount), the carrying value and the corresponding interest expense increase over time.
108. When bonds are issued at a discount (below face amount), the carrying value and the corresponding interest expense increase over time. XOAXOA: Reflective XOAXOA: Measurement XOAXOA: Comprehension XOAXOA: Easy XOAXOA: 09-04 Account for the issuance of bonds. 109. When […]
Accounting Chapter 9 2 How does the amortization schedule for an installment note such as a car loan differ from an amortization schedule for bonds
54. What is the stated annual rate of interest on the bonds? (Hint: Be sure to provide the annual rate rather than the six month rate.) A. 3%. B. 4%. C. 6%. D. 8%. ($300,000/$10,000,000) x 2 payments per year […]
Accounting Chapter 9 1 The advantages of obtaining long-term funds by issuing bonds, rather than issuing additional common stock, include which of the following
1. Which of the following is not a primary source of corporate debt financing? XOAXOA: Reflective Thinking XOAXOA: Measurement XOAXOA: Knowledge XOAXOA: Medium XOAXOA: 09-01 Explain financing alternatives. 2. The mixture of liabilities and stockholders’ equity a business uses is […]
Accounting Chapter 8 4 Midwest Shipping pays employees at the end of each month. Payroll information is listed below for January, the first month of the fiscal year
127. During January, Deluxe Printing pays employee salaries of $1 million. Withholdings in January are $76,500 for the employee portion of FICA, $210,000 for federal and state income tax, and $40,000 for the employee portion of health insurance (payable to […]
Accounting Chapter 8 3 A contingent liability is recorded only if a loss is at least reasonably possible and the amount can be reasonably estimated
106. A contingent liability is recorded only if a loss is at least reasonably possible and the amount can be reasonably estimated. XOAXOA: Reflective Thinking XOAXOA: Reporting XOAXOA: Comprehension XOAXOA: Medium XOAXOA: 08-05 Apply the appropriate accounting treatment for contingencies. […]
Accounting Chapter 8 2 Ogden Motors, Inc. is involved in a lawsuit. It is reasonably possible that the jury will find in favor of the plaintiff
49. Ogden Motors, Inc. is involved in a lawsuit. It is reasonably possible that the jury will find in favor of the plaintiff and Ogden will owe ten million dollars. What is the appropriate reporting of this lawsuit and what […]
Accounting Chapter 8 1 Given a choice, most companies would prefer to report a liability as long-term rather than current because
1. Which of the following is not a reason why a company might prefer to report a liability as long-term rather than current? XOAXOA: Reflective Thinking XOAXOA: Reporting XOAXOA: Comprehension XOAXOA: Medium XOAXOA: 08-01 Distinguish between current and long-term liabilities. […]
Accounting Chapter 7 5 Contrast the effects of the straight-line, declining-balance, and activity-based depreciation methods on annual depreciation expense
144. Burger Chef acquired a delivery truck on March 1, 2012 for $26,000. The company estimates a residual value of $2,000 and a 6-year service life. It expects to drive the truck 80,000 miles. Actual mileage was 12,000 miles in […]