97. Capital One produces a single product, which it sells for $8.00 per unit. Variable costs per
unit equal $3.20. The company expects short-term fixed costs to be $7,200 for the coming month,
at the projected sales level of 20,000 units. Management is considering several alternative
actions designed to improve operating results. In conjunction with this, they have created a
profit-planning (that is, a CVP) model, which can be used to evaluate different scenarios.
Suppose that Capital One’s management believes that a $1,600 increase in the monthly
promotion costs will provide a boost to sales. By what amount must sales increase during the
month to justify the contemplated expenditure? Round answer
up
to the nearest whole number.