141. The Bambola Doll Company produces a single product: an inexpensive plastic toy doll.
This item sells for $4.00 per unit, and has variable costs (manufacturing plus marketing) of $2.50
per unit. Monthly fixed costs amount to approximately $60,000. Last month, sales reached
100,000 units. Management would like to do some financial planning, the end result of which
would—it is hoped— be even better future financial performance. As a management accountant
you have been asked to construct a planning model and to conduct “what-if” analyses with the
model you develop.
Management has told you to consider the following options, all of which have the potential to
increase the profitability of the company:
A) Increase monthly promotional and advertising costs.
B) Increase raw material quality and increase the product selling price.
C) Increase the product selling price, with no increase in the raw material costs.
Required:
1. The sales manager of the company is fairly confident that a well-done marketing campaign
could increase sales volume substantially, perhaps as much as doubling sales from the current
position. The president of the company would like to increase operating profits by 50% over those
of the most recent month. You are asked to determine how much the company could afford to
spend on an intensive marketing campaign, in order to achieve the projected doubling of sales
volume?
2. As an alternative to 1 above, assume that the company increases the quality of its raw
materials going into the manufacturing of its product. This increase would result in a new
variable cost per unit of $3.00. What is the required increase in selling price per unit that would
be needed to maintain the same break-even volume as currently exists?
3. As a final alternative, assume that the company has decided to increase the selling price of its
product by $1 per unit, with no accompanying marketing and promotion campaign. What is the
unit sales volume needed, with the new selling price, for the company to make the same amount
of profit as it did last month?