21. Grant’s Western Wear is a retailer of western hats located in Atlanta, Georgia. Although
Grant’s carries numerous styles of western hats, each hat has approximately the same price and
invoice purchase cost, as shown below. Sales personnel receive large commissions to encourage
them to be more aggressive in their sales efforts. Currently the economy of Atlanta is really
humming, and sales growth at Grant’s has been great. However, the business is very competitive,
and Grant has relied on its knowledgeable and courteous staff to attract and retain customers,
who otherwise might go to other western wear stores. Also, because of the rapid growth in sales,
Grant is finding it more difficult to manage certain aspects of the business, such as restocking of
inventory and hiring and training new salespeople.
Sales price $36.00
Per-unit variable costs:
Invoice cost 18.60
Sales commissions 5.40
Total per-unit variable costs $24.00
Total annual fixed costs:
Advertising $24,000
Rent 30,000
Salaries 126,000
Total fixed costs $180,000
If 24,000 hats were sold, Grant’s operating income (πB) would be: