Archives: Quiz

Taxes on polluting emissions are a. more efficient than direct controls. b. used by all economic societies. c. less effective than direct regulations. d. easily enforced through the criminal justice system. Fixed cost increases when output rises. a. True b. […]

Figure 1-2 Identify the slope of the two curves A and B in Figure 1-2. a. A – zero, B – one. b. A – one, B – zero. c. A – one, B – different at different points. d. […]

Price ceilings will likely result in the growth of black markets. a. True b. False Interest is the payment for the use of funds used to produce capital. a. True b. False Answer: True Input-output analysis is rarely used because […]

If a farmer’s opportunity cost of producing 50,000 bushels of wheat is 20,000 fewer bushels of soybeans, then her opportunity cost of producing 50,000 bushels of soybeans must also be 20,000 fewer bushels of wheat. a. True b. False Define […]

A free market system tends to a. produce a fairly equal distribution of income. b. pay people exactly what they are worth. c. produce a relatively unequal distribution of income. d. pay most people more than they are worth, at […]

The owner of a garage makes large contributions to a politician who is seeking the office of state governor. If his candidate wins, he will get the contract, which now resides with a competitor, to repair State Police vehicles. This […]

When economists are critical of government regulations that prohibit free individuals from making certain kinds of contracts, for example, to purchase a good or service, they will usually invoke the concept of a. marginal analysis. b. mutual gains from voluntary […]

The maximin criterion can be defined as which of the following? a. One seeks the maximum of the minimum payoffs to the various available strategies. b. One seeks the minimum of the maximum losses among the various available strategies. c. […]

If demand is unit elastic, revenue a. and price rise and fall together. b. rises as price falls. c. falls as price rises. d. remains constant as price rises or falls. The price of one good produced by a multiproduct […]

Figure 5-5 In Figure 5-5, if the household is spending enough of its budget to purchase 4 orders of fries and the price of an order of fries is $2, the remainder of the budget available for hamburgers is a. […]

Because there is a trade-off between inflation and unemployment in the short run, a. lower unemployment will typically cause inflation to fall. b. policies designed to reduce unemployment will typically set off a recession. c. policies designed to reduce inflation […]

Calories Consumed Weight of Adult Male in Pounds per Day <119 120’‘199 >200 Total __________________________________________________________________ <1499 16 20 4 40 1500’‘2999 4 90 16 110 >3000 0 10 40 50 __________________________________________________________________ Total 20 120 60 200 What percentage of the […]

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire? a. randomized response model b. “dummy tables” used to structure data analysis c. the hypotheses d. a and b above e. […]

The graphical approach to analyzing data to determine what causes differences between groups has the following problem(s): a. It is difficult to anticipate all the graphs that might be useful. b. Two dimensional graphs are limited in the information they […]

Which of the following are NOT true of conjoint analysis? a. Conjoint analysis does not require the respondent to provide self’‘reports regarding the importance of various product attributes. b. Conjoint analysis attempts to determine individuals’ utilities for various product attributes […]

Which of the following does not refer to a method of factor rotation? a. varimax b. oblique c. epsilon d. orthogonal e. quartimax Which of the following is TRUE? a. Superficial analysis of a phenomena is a charge often leveled […]

The approach towards motivation taken in the text a. insists that motives are different from drives. b. suggests that motives involve the determination of how people behave. c. suggests that motives may refer to a need, drive or an urge, […]

Which of the following quantities are used to assess the relative importance of variables in discriminating between groups? a. the mean differences of the groups on each variable b. the standardized discriminant coefficients c. the discriminant loadings d. b and […]

Which of the following can NOT be used to correct for the nonresponse bias introduced by designated respondents refusing their participation? a. The initial response rate can be increased. b. The impact of refusals can be reduced through follow’‘up. c. […]

Which of the following is FALSE? a. Telephone interviews are generally the fastest of the three types of data collection by questionnaire. b. Personal interviews and telephone interviews can produce interviewer bias. c. Sequence bias is a more acute problem […]

Focus group weaknesses include a. difficult to moderate the session. b. responses are not representative of general population. c. ideas never thought of before may be discovered during the session. d. a and b. e. a and c. Which of […]

The weaknesses of a quota sample include a. the sample could be skewed with respect to a noncontrol characteristic that is likely to affect the observed variable. b. interviewers are allowed to choose their subjects and interview locations. c. it […]

The following items should be included in the sampling section of the body of the report, except a. the definition of the population. b. what was done. c. how the sample was chosen. d. why the procedure chosen was used. […]

e Principal components factor analysis seeks to a. transform a set of interrelated variables into a set of unrelated linear combinations of these variables. b. choose the set of linear combinations so that each factor accounts for an increasing proportion […]

Which of the following is NOT true with respect to structured observation? a. increases potential for frame of reference bias. b. increases reliability of observations. c. typically results in a loss of validity. d. a and b. e. all of […]

Attitudes and opinions a. may be treated interchangeably. b. are both verbal expressions of internal feelings. c. are not related in any way to behavior. d. all of the above. e. a and b above. Which of the following can […]

Which of the following statements is FALSE with regard to construct validity? a. Construct validity is the most difficult type of validity to establish. b. Construct validity requires that the measure exhibit content validity. c. Construct validity is necessary for […]

When using the time order of occurrence of variables as evidence of a causal relationship between two variables a. it is possible for each term in the relationship to be both a “cause” and an effect of the other term. […]

Which of the following statements pertaining to the index of predictive association is FALSE? a. The index of predictive association is useful when nominally scaled data are available and when we are interested in the degree of improvement in predictions […]

In a five variable two group discriminant analysis, the following weights were derived: V1 = .561, V2 = .030, V3 = .049, V4 = .701, V5 = ‘‘.021. The corresponding pooled standard deviations are S1 = 4.60, S2 = 1.23, […]

Consider the following advertising claims: Claim 1: “Ultrasoft chairs last 50% longer than our competitor’s best chairs.” Claim 2: “A random sample of homemakers found Ultrasoft chairs 65% more comfortable than our leading competitor’s chairs.” Which of the following statements […]

There is a great temptation in cross’‘tabulation analysis to continue adding successive variables to the analysis. Which of the following typically act to constrain the researcher in this regard? a. incorrect anticipation of the tabulations that will be needed, resulting […]

Expert systems a. include the procedures used to capture and the methods used to store the data. b. include all the routines that allow the user to manipulate the data to conduct the kind of analysis the individual desires c. […]

Which of the following is(are) NOT true with regard to the National Purchase Diary Panel? a. Families on the panel are geographically dispersed. b. Participants use a preprinted diary to record purchases. c. The panel is demographically balanced. d. Initial […]

Conjoint analysis a. requires respondents to express how they are weighting particular attributes in forming their judgments for products. b. uses actual products or brands as the typical stimuli. c. gets its name from the fact that we can measure […]

Which of the following is TRUE? a. Age is an example of a ratio scale. b. The number of children in the family is an example of an interval scale. c. Brand names of automobiles owned is an example of […]

the population mean (µ) is hypothesized to be 200 the sample mean (x) is 220 ^  the sample size (n) is 25 the unbiased sample standard (s) is 15 The estimated value of the t’‘statistic is a. 4.0. b. […]

Which formula is used to estimate the chi’‘square goodness’‘of’‘fit measure, where i is the observed number of cases falling in the ith category, Ei is the expected number of cases falling in the ith category; and k is the number […]

Which of the following is typically, but which should not be necessarily, of greater concern to a researcher with regard to a test of a Hypothesis? a. the power of the test b. the rejection of a true null hypothesis […]

The variance of the sample means is related to the population variance by which of the following expressions when sampling without replacement from a finite population? a. σ_2 = (σ 2/n)[(N-n)/(N-1)] x b. σ_2 = (σ 2/n) x c. σ_2 […]

The question, “Do you feel the government should be forced to stop picking our pockets with excessive taxes and return a portion of the taxes collected to taxpayers?” a. is leading. b. contains an implicit alternative c. is double’‘barreled. d. […]

Which of the following activities are NOT typically associated with “geodemographers?” a. conducting primary research b. tabulating census and other data for geographic areas c. updating census data through statistical extrapolation d. performing detailed analysis of census data e. all […]

e The major purpose(s) of factor analysis is a. to indicate on which observed variables entities differ most. b. to identify the dimensions that underlie constructs. c. to summarize the important information in a set of variables by a new […]

In general, the most productive source of internal secondary data for marketing research problems is a. the firm’s Annual Report. b. warranty registration cards. c. the sales invoice. d. salesperson’s call reports. e. individual customer records. Which of the following […]

Dummy tables a. are a statement of how the analysis will be structured. b. provide guidance on which questions to ask. c. should be developed after the data are collected. d. are complete tables except for filling in the actual […]

Which of the following is FALSE? a. Sampling control concerns the researcher’s ability to direct the inquiry to a designated respondent and to get the desired cooperation from that respondent. b. Random digit dialing and “Plus-One” sampling are both attempts […]

Which of the following is FALSE? a. Content validity is most directly concerned with the question of what the instrument is measuring. b. Construct validity cannot truly be established without evidence of convergent and discriminant validity. c. The content validity […]

Which of the following is FALSE? a. The cross’‘tabulation provides information on the joint occurrence of two or more variables. b. The cross tabulation emphasizes the division of the sample into subgroups so as to learn how the dependent variable […]

A marketing research team collected preferences from consumers in the MidWest who rated the likelihood that they would go on each of the 16 possible week’‘long spa packages created by combining the factors: San Diego, CA or Phoenix, AZ; $1499 […]

Item analysis a. tells the researcher that a statement with a high item-to-total product moment correlation should be eliminated because it is likely to be redundant. b. is useful in the initial process of developing statements for a Likert scale. […]