Which formula is used to estimate the chi’‘square goodness’‘of’‘fit measure, where i is
the observed number of cases falling in the ith category, Ei is the expected number of
cases falling in the ith category; and k is the number of degrees of freedom.
Which of the following demographic/socioeconomic characteristics is generally the
most difficult to verify?
a. sex
b. age
c. income
d. education level
e. race
Which of the following statements is false:
a.Correspondence analysis (CA) can be used for research on the Internet.
b.CA uses the same distance formula as MDS or cluster analysis.
c.CA provides a perceptual map like MDS but the data can come from checklists.
d.CA provides a perceptual map like MDS but the points represent market shares.
e.both c and d are false
Hours of Study and Grades Received on Test for 100
Undergraduate StudentsRESULTS FOR
MEN: Hours of Study
Grade Received 5 or less 6 or more Total A
6 14 20 B 18
12 30 Total 24 26
50RESULTS FOR WOMEN: Hours of
Study Grade Received 5 or less 6 or more
Total A 8 16
24 B 16 10
26 Total 24 26
50TOTALS: Hours of
Study Grade Received 5 or less 6 or more
Total A 14 30
44 B 34 22
56 Total 48 52 100 How much
does being a woman rather than a man impact the probability of making an “A”?
a. ‘‘8%
b. 4%
c. 8%
d. cannot determine from the information given
e. none of the above
When using the analysis of variance technique, the hypothesis of equality of population
means will be rejected if
a. the variance within groups is significantly greater than the variance between groups.
b. the variance between groups is significantly greater than the variance within groups.
c. the total variance is significantly greater than the variance within groups.
d. the total variance is significantly greater than the variance between groups.
e. the total variance is significantly greater than either the variance between groups or
the variance within groups.
Which of the following statements about attitude is FALSE?
a. Attitude represents a predisposition to respond to an object.
b. Attitude changes over time quickly.
c. Attitude is a latent variable that produces consistency in behavior.
d. Attitude has a directional quality.
e. Attitude and liking are similar notions.
A manufacturer is interested in selecting one of three companies to deliver (by truck) its
product to its distributors and wholesalers in a certain area. Each of the companies has
different operating procedures and uses different routes. Assuming that certain
minimum standards for delivery time are achieved, the manufacturer wants to select the
company with the lowest unit shipping cost.
In addition, the manufacturer believes that the type of packaging used for the product
may have an impact on shipping cost and is considering two types of packaging. It is
unknown whether or not any of the three companies under consideration is better
equipped to handle either type of packaging.
After using each of the companies for five deliveries of the product with each of the
types of packaging (thus, each company made a total of 10 deliveries, with all
deliveries under similar circumstances), the shipping costs per unit were calculated and
are shown below:
Company
Package C1 C2 C3 Total
Mean
________________________________________________________________
$1.75 $1.25 $1.80
1.65 1.15 1.70
P1 1.90 1.35 1.95 24.30
1.62
2.00 1.15 1.75
1.70 1.15 2.05
_______________________________________________________________
2.00 1.35 1.95
1.90 1.55 2.05
P2 2.15 1.35 2.30 27.80
1.85
2.25 1.35 2.00
1.95 1.45 2.20
________________________________________________________________
Total 19.25 13.10 19.75 52.10 1.74
Mean 1.93 1.31 1.98
Cell P1C1 P1C2 P1C3 P2C1 P2C2
P2C3
Total 9.00 6.05 9.25 10.25 7.05
10.50
Mean 1.80 1.21 1.85 2.05 1.41 2.10
The degrees of freedom associated with the error sum of squares in the above problem
is(are)
a. 1.
b. 2.
c. 29.
d. 24.
e. none of the above.
A study was done in an attempt to discriminate between the listeners of three popular
AM radio stations during the morning “drive-time” period. The following demographic
variables were used in the analysis: age, income, education, marital status, number of
children at home, and gender. Use the information to answer the following two
questions?
How many discriminant functions will be generated in this analysis?
a. 1
b. 2
c. 3
d. 4
e. None of the above.
Use the scree test to determine the number of factors that should be retained in the
factor analysis. How many factors should be retained?
a. 1
b. 2
c. 3
d. 4
e. 5
Increasing sample size but may also .
a. decreases sampling error; increase nonsampling error
b. has no influence on sampling error; increase nonsampling error
c. increases nonsampling error; increase sampling error
d. increases sampling error; increase nonsampling error
e. decreases nonsampling error; decrease sampling error
You would like to determine the demographic characteristics of owners of recreational
vehicles. The appropriate research strategy would be
a. analysis of insight’‘stimulating examples.
b. exploratory research.
c. descriptive research.
d. field experiment.
e. laboratory research.
The researcher can estimate the impact of the experimental stimulus in the
four’‘group’‘six’‘study design when there is an interactive testing effect by comparing
a. the second control group and the first experimental group.
b. the two experimental groups.
c. the second experimental and control groups.
d. the first control group and the second experimental group.
e. the first experimental and control groups.
Mary Marsh, head aerobic instructor at Tuff-it-Out Fitness Centers, wanted to estimate
the proportion of all 19-39 year olds who aerobically exercise at least once each week.
Mary would like the estimate to be within plus or minus 3 percentage points of the
mean and she would like to have 90 percent confidence (z=1.645) in her results. Mary
estimates the population proportion at .40. The required sample size is
a. 8.
b. 73.
c. 482.
d. 722.
e. 964.
Quota samples are typically selected so that the distribution of a characteristic or
characteristics in the sample matches the distribution of these same characteristic(s) in
the population. With respect to the representativeness of quota samples, it can thus be
said that
a. a quota sample may be very far off the mark with respect to other important
characteristics likely to influence the result but that were not used as controls when
selecting the sample.
b. the fact that the distribution of the characteristic in the sample parallels the
distribution in the population does not guarantee that the sample is representative.
c. the quota assigned each field worker should exactly mirror the distribution of the
control characteristic(s) in the population.
d. a and b are true.
e. a, b, and c are true.
Attitude represents
a. a predisposition to respond to an object.
b. behavior toward an object.
c. a person’s ideas, convictions, or liking for a specific object or idea.
d. all of the above.
e. a and c only.
Neural networks:
a.are believed to describe fairly accurately neural transmissions in the brain.
b.require assumptions of multivariate normality.
c.require large data bases.
d.require ratio level data.
e.require the user to specify the beta-weights.
Which of the following statements is FALSE?
a. Decision problem formulation is the first step in the research process.
b. Sampling error is the key error associated with a research project.
c. The stages in the research process are interrelated in that a decision with respect to
one stage affect is decisions made at the other stages as well.
d. Revision of the decision problem is not possible after data have been collected.
e. b and d are false.