Item analysis
a. tells the researcher that a statement with a high item-to-total product moment
correlation should be eliminated because it is likely to be redundant.
b. is useful in the initial process of developing statements for a Likert scale.
c. is based on the premise that there should be consistency in the responses of a given
individual.
d. a and b.
e. a, b, and c.
Which of the following is not a key dimension of behavior that should be measured by
the researcher?
a. how much
b. where
c. in what situation
d. who
e. they all should be measured to understand behavior.
When a researcher is concerned with the relationship of a set of variables among
themselves he is concerned with the analysis of
a. dependence.
b. interdependence.
c. independence.
d. predictor variables.
e. consequent variables.
Nonsampling errors
a. are as identifiable as sampling errors.
b. decrease with sample size.
c. may increase with sample size.
d. exhibit well behaved functional forms.
e. do not affect sample statistic estimates
The routines that allow the user to manipulate the data in a DSS so as to conduct the
kind of analysis the individual desires are known as
a. the data system.
b. the model system.
c. the dialog system.
d. a and c.
e. all of the above.
Marketing research
a. generates information in the firm’s environment.
b. transmits information from the environment to the firm.
c. interprets feedback information.
d. makes decisions based upon information from the environment.
e. does a, b, and c.
Coding transforms raw data into that may be .
a. secondary data; tabulated
b. symbols; manipulated
c. accessible form; automatically retrieved
d. tables; easily perceived
e. tables; analyzed for relationships between variables
Which of the following is NOT part of the data analysis and interpretation stage of the
research process?
a. scanning the data collection forms
b. assignment of numerals to the responses
c. deciding the number of points on a measurement scale
d. orderly arrangement of data in summary tables
e. a and c
Descriptive research is NOT productively used
a. to develop a profile of the “average user.”
b. to estimate the proportion of people in a specified population who behave in a certain
way.
c. to clarify concepts.
d. to make specific predictions.
e. to determine whether certain variables are associated.
The following list contains the six-step procedure for drawing a sample. Select the
proper order for this procedure.
A. Collect the data from the designated elements.
B. Identify the sampling frame.
C. Define the population.
D. Determine the sample size.
E. Select a sampling procedure.
F. Select the sample elements.
a. C,B,D,E,F,A
b. B,C,D,E,F,A
c. F,D,B,E,C,A
d. C,B,E,D,F,A
e. D,C,B,E,F,A
Which of the following is FALSE?
a. People meters attempt to measure the channels to which a television set is tuned and
who is watching the television set.
b. Radio listening statistics are typically obtained through the use of diaries.
c. The major companies measuring multimedia exposure generally produce results that
are very similar with regard to ratings and rankings of media.
d. a and b.
e. a, b, and c.
A researcher is interested in studying the effect of geographic location of grocery stores
on the prices they charge for various food items. A typical “market basket” is selected
and the researcher obtains data on the total basket price from 15 randomly selected
stores as shown below. Note that 5 of the stores were inner city stores, 5 suburban
stores and 5 campus stores.
Campus Inner City Suburban
xC= 59 xI=51 xS=52
x = 54
The degrees of freedom associated with the between’‘group sum’‘of’‘squares in the
above problem is
a. 2.
b. 3.
c. 12.
d. 14.
e. 15.
When conducting ex post facto research, the investigator first
a. manipulates the independent variable under carefully controlled conditions.
b. executes a turnover analysis.
c. attempts to find one or more causal variables.
d. tries to supply evidence of the time order of occurrence of variables.
e. observes the criterion variable.
The first step that must be executed in drawing a sample is to
a. determine the sample size.
b. define the population.
c. select a sampling procedure.
d. select the sample elements.
e. identify the sampling frame.
The tendency of extreme cases of the phenomenon to deviate toward a more central
position during the course of an experiment refers to
a. statistical regression.
b. turnover analysis.
c. instrument variation.
d. the main testing effect.
e. selection bias.
Which of the following is FALSE?
a. You are studying the product life cycle phenomenon attempting to classify certain
products into the following stages: introduction, growth, maturity, saturation, and
decline. This represents nominal scaling.
b. The above products can be further classified according to whether they are consumer
or industrial goods. This is an example of nominal scaling.
c. The respondent’s sex is an example of a nominal scale.
d. a and b.
e. a, b, and c.