Attitudes and opinions
a. may be treated interchangeably.
b. are both verbal expressions of internal feelings.
c. are not related in any way to behavior.
d. all of the above.
e. a and b above.
Which of the following can be used to measure knowledge of an advertisement?
a. unaided recall
b. aided recall
c. recognition
d. a and b
e. all of the above
The size of the sample required to estimate a population mean is proportional to the of
the characteristic in the population.
a. directly; variability
b. inversely; variability
c. inversely; size
d. directly; size
e. none of the above
The most acute problem with extraneous sources of variation is that
a. they are next to impossible to eliminate or adjust the results for.
b. they do not allow the experimenter to conclude that the observed response was due to
experimental manipulations.
c. we do not know whether or not they have operated.
d. they always work in a negative direction.
e. they can only be eliminated by randomization and matching
Word association tests and story telling are examples of the method of communication.
a. structured’‘undisguised
b. unstructured’‘undisguised
c. unstructured’‘disguised
d. structured’‘disguised
e. none of the above
Common methods to reduce not-at-homes include all of the following, EXCEPT
a. make advance appointments with the respondent
b. a callback at a different time than the initial call.
c. leaving a questionnaire if the respondent is not at home.
d. better interviewer training.
e. All of the above are common methods of reducing not-at-homes.
The numbers refer to the measure of similarity between object A and the other objects,
B, C, and D.
With the average linkage method of clustering objects, the criterion value at which A
would be allowed to join cluster BCD is:
a. .617.
b. .484.
c. .372.
d. .491.
e. .428.
Mary Marsh, head aerobic instructor at Tuff-it-Out Fitness Centers, wanted to estimate
the proportion of all 19-39 year olds who aerobically exercise at least once each week.
Mary would like the estimate to be within plus or minus 3 percentage points of the
mean and she would like to have 90 percent confidence (z=1.645) in her results.
Suppose in the previous problem that a 99 percent confidence interval (z=3) were
desired. The required sample size is
a. 24.
b. 240.
c. 1,600.
d. 2,400.
e. 3,200.
G.P.A.
where the percentage represent the proportion of those in the cells who had a job offer
with that starting salary upon graduation.
Sample Size < or = $20,000 40 >
$20,000 10 < or = 3.0
30 > 3.0 20
In this table is (are) the control variable(s).
a. B.P.A. and starting salary
b. G.P.A., starting salary, and job after graduation.
c. job offer by graduation
d. starting salary
e. G.P.A.
Factor Loading Matrix
Variable Factor 1 Factor 2
inactivity .20 .70
aggressiveness .70 .10
ambition .80 .05
stress .60 .15
The estimated original correlation between aggressiveness and stress is
a. .19.
b. .18.
c. .88.
d. .05.
e. .44.
In indirect observation the researcher is observing
a. behavior.
b. intentions.
c. results of behavior.
d. consumers, without their knowing it.
e. none of the above.
Which of the following statements regarding conjoint analysis is FALSE?
a. The technique is restricted to product evaluations.
b. The utilities assigned each attribute level are typically added to determine the total
utility for each alternative.
c. The pairwise procedure treats two attributes at a time but considers all possible pairs.
d. It is typically easier for subjects to supply pairwise judgments than full profile
judgments.
e. Subjects typically need to make more judgments with the pairwise approach than the
full profile approach.
The responses as well as questions are standardized in
a. an unstructured’‘disguised questionnaire.
b. an unstructured’‘undisguised questionnaire.
c. a structured’‘undisguised questionnaire.
d. all of the above.
e. b and c above.
Calories Consumed Weight of Adult Male in Pounds
per Day <119 120’‘199 >200 Total
__________________________________________________________________
<1499 16 20 4 40
1500’‘2999 4 90 16 110
>3000 0 10 40 50
__________________________________________________________________
Total 20 120 60 200
How many degrees of freedom are associated with the above contingency table
analysis?
a. 9
b. 6
c. 199
d. 198
e. none of the above
Which of the following is FALSE?
a. In exploratory research the major concern is with the discovery of ideas and insights.
b. Exploratory research is often used to clarify concepts and to establish priorities for
further research.
c. Exploratory research investigates hypotheses.
d. Exploratory research is used to develop hypotheses.
e. Exploratory studies do not lend themselves very well to the use of structured
questionnaires.
Which procedure(s) can be used to test the difference between two means when the
population variance is unknown?
a. z statistic
b. t statistic
c. analysis of variance (ANOVA)
d. a and c above
e. b and c above