Archives: Quiz
978-0133791532 Chapter 05 Part 2
30) Projected turnover, employee skills, financial resources, and technological changes are significant factors that managers must consider when determining future workforce needs. Chapter: 5 LO: 5.1: Explain the main techniques used in employment planning and forecasting. Skill: Concept 31) Personnel […]
978-0133791532 Chapter 05 Part 1
Fundamentals of Human Resource Management, 4e (Dessler) Chapter 5 Personnel Planning and Recruiting 1) ________ is the process of deciding what positions the firm will have to fill and how to fill them. A) Employee selection B) Talent management C) […]
978-0133791532 Chapter 04 Part 4
81) When basing job specifications on statistical analysis, the goal is to determine the relationship between a(n) ________ and a(n) ________. A) interest; criterion B) predictor; trait C) skill; interest D) predictor; criterion Chapter: 4 LO: 4.5: Explain how to […]
978-0133791532 Chapter 04 Part 3
53) In most job descriptions, which of the following would LEAST likely be included in the job identification section? A) job title B) exempt/nonexempt status C) job location D) responsibilities/duties Chapter: 4 LO: 4.4: Explain how you would write a […]
978-0133791532 Chapter 04 Part 2
28) The information gathered during a job analysis is primarily used to ensure that firms are complying with OSHA, state governments, and the ADA. Chapter: 4 LO: 4.2: Discuss the process of job analysis, including why it is important. Skill: […]
978-0133791532 Chapter 04 Part 1
Fundamentals of Human Resource Management, 4e (Dessler) Chapter 4 Job Analysis and Talent Management 1) Which of the following terms refers to the goal-oriented and integrated process of planning, recruiting, developing, managing, and compensating employees throughout an organization? A) global […]
978-0133791532 Chapter 03 Part 5
95) Empowerment, teamwork, and extensive training are primarily characteristics of ________. A) high-performance work systems B) transactional services C) strategic development D) evidence-based management Chapter: 3 LO: 3.4: Answer the question “What are high-performance work systems?” and give examples of […]
978-0133791532 Chapter 03 Part 4
78) A ________ metric focuses on measuring the activities that contribute to achieving the company’s strategic aims. A) strategy-based B) high-performance C) human resource D) benchmark Chapter: 3 LO: 3.3: Explain with examples why metrics are important for managing human […]
978-0133791532 Chapter 03 Part 3
53) Linking HR policies and practices with strategic goals in order to improve business performance is known as ________. A) strategic human resource management B) supply chain management C) succession planning D) behavior modeling Chapter: 3 LO: 3.2: Define strategic […]
978-0133791532 Chapter 03 Part 2
25) Starbucks announced that it will be closing approximately 600 of its stores. This information suggests the firm is most likely using a(n) ________ strategy. A) consolidation B) diversification C) integration D) expansion AACSB: Analytical Thinking Chapter: 3 LO: 3.1: […]
978-0133791532 Chapter 03 Part 1
Fundamentals of Human Resource Management, 4e (Dessler) Chapter 3 Human Resource Strategy and Analysis 1) What is the first step in the strategic management process? A) performing internal audits B) defining the current business C) translating the mission into strategic […]
978-0133791532 Chapter 02 Part 5
85) Which of the following is most likely an example of a discriminatory selection standard? A) requiring an engineer applicant to meet specific height standards B) collecting work history information from a managerial applicant C) requiring a school teacher applicant […]
978-0133791532 Chapter 02 Part 4
67) What are the three forms of sexual harassment? Name and describe each one. AACSB: Application of knowledge Chapter: 2 LO: 2.1: Summarize the basic equal employment opportunity laws and how each impacts HR functions such as recruitment and selection. […]
978-0133791532 Chapter 02 Part 3
41) According to the Americans with Disabilities Act, which of the following is considered a disability? A) homosexuality B) voyeurism C) compulsive gambling D) cosmetic disfigurement Chapter: 2 LO: 2.1: Summarize the basic equal employment opportunity laws and how each […]
978-0133791532 Chapter 02 Part 2
23) ________ means that an employer engages in an employment practice or policy that has a greater adverse effect on the members of a protected group under Title VII than on other employees, regardless of intent. A) Disparate impact B) […]
978-0133791532 Chapter 02 Part 1
Fundamentals of Human Resource Management, 4e (Dessler) Chapter 2 Managing Equal Opportunity and Diversity 1) Which amendment to the U.S. Constitution states, “no person shall be deprived of life, liberty, or property, without due process of the law”? A) First […]
978-0133791532 Chapter 01 Part 5
94) Dana, an HR manager at Coffman Consulting, wants to compare current employees’ skills with the firm’s projected strategic needs. Which of the following would most likely help Dana accomplish this task? A) computerized analytical program B) network monitoring software […]
978-0133791532 Chapter 01 Part 4
81) Globalization, competition, and technology have led to which of the following trends in human resource management? A) HR managers assist top management with developing and implementing strategies. B) HR managers primarily focus on providing transactional services like recruiting and […]
978-0133791532 Chapter 01 Part 3
51) In a brief essay, compare the role of human resource management in small businesses and in high-performance work systems. AACSB: Application of knowledge Chapter: 1 LO: 1.1: Answer the questions, “What is human resource management?” and “Why is knowing […]
978-0133791532 Chapter 01 Part 2
25) Which of the following best explains why HR management is important to all managers? A) Economic challenges facing the world call for advanced cost-cutting and streamlining. B) Investing in human capital enables managers to achieve positive results for the […]
978-0133791532 Chapter 01 Part 1
Fundamentals of Human Resource Management, 4e (Dessler) Chapter 1 Managing Human Resources Today 1) The basic functions of management include all of the following EXCEPT ________. A) staffing B) planning C) organizing D) outsourcing Chapter: 1 LO: 1.1: Answer the […]
978-0136074892 Solution Manual Chapter 15
Chapter 15: Special Topic: Strategies for Service Markets Chapter Objectives After reading this chapter, students should understand: ·The nature of services and the characteristics that distinguish them from manufactured goods ·The service quality model ·Measuring the quality of services ·Developing […]
978-0136074892 Solution Manual Chapter 14 Part 2
5. Mass Customization ·Technology is projecting this method further by offering customers ways to customize their own products. ·Imparts feeling that product was made especially to the customer’s specifications ·Combines information technology and flexible manufacturing technologies 6. Community Building ·Customers […]
978-0136074892 Solution Manual Chapter 14 Part 1
Chapter 14: Customer Relationship Management Chapter Objectives After reading this chapter, students should understand: ·The economics of customer loyalty (i.e., why long-term customer relationships are good business) ·A general framework for customer relationship management ·The importance of a customer relationship […]
978-0136074892 Solution Manual Chapter 13 Part 2
H. Changing Nature of the Sales Force: The Impact of Technology 1. Re-engineering of sales (virtual selling) has occurred for several reasons: ·Personal selling has become more complex and more difficult to make a sale ·Customers have become more knowledgeable […]
978-0136074892 Solution Manual Chapter 13 Part 1
Chapter 13: Direct Channels of Distribution: Personal Selling and Direct Marketing Chapter Objectives After reading this chapter, students will have learned: ·How the sales force fits into the marketing organization ·The major duties of a salesperson ·Managing the sales force […]
978-0136074892 Solution Manual Chapter 12 Part 2
H. Channels Issues in High-tech Marketing 1. OEMs (Original equipment manufacturers): distributors that purchase a product to bundle together to sell as a package usually for a limited time and no brand recognition is given to each component. ·Table 12.4 […]
978-0136074892 Solution Manual Chapter 12 Part 1
Chapter 12: Channels of Distribution Chapter Objectives After reading this chapter, students should understand: ·The functions of channels of distribution ·Key factors affecting the choice among alternative channel structures ·Channel options ·Managing channels of distribution, particularly resolving conflicts between channel […]
978-0136074892 Solution Manual Chapter 11
Chapter 11: Sales Promotion Chapter Objectives After reading this chapter, students should understand: ·How sales promotion differs from advertising and other modes of communication ·The different types of sales promotions available to the marketing manager ·Differences among customer, trade, and […]
978-0136074892 Solution Manual Chapter 10 Part 2
2005. Analyzes paid product TV shows for one-year period. ·Influencing word-of-mouth: Investment in activities that will spread word-of-mouth ·Up-and-comers: Other types of media too new to evaluate ·Choosing the specific vehicles: ·Allocating the budget allocation properly includes: ·Use of statistics […]
978-0136074892 Solution Manual Chapter 10 Part 1
Chapter 10: Communications and Advertising Strategy Chapter Objectives After reading this chapter, students should understand: ·The basic model of communication and how technology is changing that model ·The elements of an integrated marketing communications (IMC) program ·Setting advertising goals and […]
978-0136074892 Solution Manual Chapter 09 Part 2
·Periodic discounting ·Flat-rate versus variable-rate or per-use pricing ·Other pricing mechanisms · 4. Competing against private labels ·Ways to defend brands against private labels include: ·Add value in ways discussed earlier in this chapter ·Develop new market segments that are […]
978-0136074892 Solution Manual Chapter 09 Part 1
Chapter 9: Pricing Chapter Objectives After reading this chapter, students should understand: ·The need for consistency between price and the marketing strategy ·The concept of perceived value and how it is critical to setting price ·Integrating competition and costs into […]
978-0136074892 Solution Manual Chapter 08 Part 2
·Informal social systems: Develop a way for the departments to interact informally ·Organizational structure: Avoid rigid, departmentalized structure organized along functional groups. Inter-functional teams tend to produce the most successful new products. ·Incentives and rewards: Establish incentives and rewards Copyright© […]
978-0136074892 Solution Manual Chapter 08 Part 1
Chapter 8: New Product Development Chapter Objectives After reading this chapter, students should understand: ·Why new products are important to organizations ·Factors affecting new-product success and failure ·Three major approaches to developing new products: the linear process, the rugby approach, […]
978-0136074892 Solution Manual Chapter 07 Part 2
·Portfolio approach is also called The Growth Share Matrix. (Figure 7.7 Page 201 Growth Share Matrix) ·The two dimensions of the Growth Share Matrix are relative market share and market growth and incorporate the following definitions: ·The market is defined […]
978-0136074892 Solution Manual Chapter 07 Part 1
Chapter 7: Product Decisions Chapter Objectives After reading this chapter, students should understand: ·The elements of brand equity, building strong brand equity, and leveraging brand equity through brand extensions ·Developing perceptual maps to make positioning and repositioning decisions ·Global and […]
978-0136074892 Solution Manual Chapter 06
Chapter 6: Market Structure and Competitor Analysis Chapter Objectives After reading this chapter, students should understand: ·How to perform a market structure analysis, which identifies major competitors ·How to perform a competitor analysis ·Alternative sources of information for analyzing competitors […]
978-0136074892 Solution Manual Chapter 05
Chapter 5: Organizational Buying Behavior Chapter Objectives After reading this chapter, students should understand: ·Key differences between consumer and industrial (business-to-business) marketing ·Market segmentation for marketing to organizations ·Understanding why organizational buyers make decisions ·Understanding the mechanism used by organizations […]
978-0136074892 Solution Manual Chapter 04 Part 2
Teaching Tips and Strategies from Barbara S. Faries, MBA This chapter provides understanding of consumer behavior: who buys, why they buy, how they make purchase decisions, where they purchase, and when they buy. Key Terms and Concepts Introduced Include: ·Market […]
978-0136074892 Solution Manual Chapter 04 Part 1
Chapter 4: Analyzing Consumer Behavior Chapter Objectives After reading this chapter, students should understand: ·The concept and activity of market segmentation ·Issues in implementing market segmentation strategies. ·Understanding why consumers make purchase decisions; the motives that drive buying behavior ·Understanding […]
978-0136074892 Solution Manual Chapter 03 Part 2
Teaching Tips and Strategies from Barbara S. Faries, MBA This chapter lays the foundation of a basic understanding of market research and its role in corporate marketing and strategic decision-making. It introduces the student to market research terminology as well […]
978-0136074892 Solution Manual Chapter 03 Part 1
Chapter 3: Marketing Research Chapter Objectives After reading this chapter, students should understand: ·Major functions of marketing research ·The research process ·Primary and secondary data sources ·Qualitative and quantitative research ·Applications of marketing research ·Impact of the Internet on marketing […]
978-0136074892 Solution Manual Chapter 02
Chapter 2: Marketing Strategy Chapter Objectives After reading this chapter, students should understand: ·The elements of a complete marketing strategy ·Developing a value proposition ·Developing a sustainable competitive advantage ·Positioning products and services ·The product life cycle and how it […]
978-0136074892 Solution Manual Chapter 01 Part 2
·Provides customer and competitor orientations ·Helps ensure any marketing strategies are not developed without customer, competitor, or environmental analyses. ·Market-focused decisions are more likely to emerge versus a more random approach. Hierarchy and Sequence of Marketing Planning ·Marketing planning can […]
978-0136074892 Solution Manual Chapter 01 Part 1
Chapter 1: Chapter Objectives After reading this chapter, students should understand: ·The marketing concept ·Different organizational philosophies about marketing ·The importance of being customer focused ·The job of the marketing manager ·Typical marketing organizational forms ·How marketing is changing Chapter […]
978-0136074892 Case Chapter 02 and 7 DDB Worldwide
CHAPTERS 2 AND 7: DDB WORLDWIDE SUMMARY Angela Talley of DDB Worldwide was charged with overhauling JCPenney’s image to keep the company in business in what was becoming a highly competitive market. JCPenney needed to reposition itself in the marketplace […]
978-0136074892 Case Chapter 01 and 2 Hasbro
CHAPTERS 1 AND 2: HASBRO SUMMARY Hasbro is a worldwide leader in entertainment products and services, such as GI Joe, Candy Land, the Easy Bake Oven, and Monopoly. Hasbro is a $3 billion company with brands in 100 countries and […]
978-0136074892 Case Chapter 15 Marriott
CHAPTER 15: MARRIOTT SUMMARY Quality and consistent service is Marriott’s main focus and keeps the company in the top position in its industry. The company is responsible for pioneering segmentation in the hospitality industry. With a wide array of hotels, […]
978-0136074892 Case Chapter 15 Honest Tea
CHAPTER 15: HONEST TEA SUMMARY The founder of Honest Tea started by meeting his own desire to have an organic soft drink. Armed with a simple product sample, Seth Goldman pitched his new tea to a buyer of Whole Foods. […]