Archives: Quiz
978-0136074892 Case Chapter 14 Sony Metreon
CHAPTER 14: SONY METREON SUMMARY The Metreon is an innovative approach to building customer relationships. Sony built the Metreon to create an experience for its customers by enabling interaction with its products in unique and deeper ways. Sony believes there […]
978-0136074892 Case Chapter 14 Philadelphia 76ers
CHAPTER 14: Philadelphia 76ers SUMMARY Lara Price, Senior Vice President of Business Operations for the Philadelphia 76ers explains the need to get information from customers, as marketing has changed from traditional mass marketing now to one-on-one marketing. The only way […]
978-0136074892 Case Chapter 12 Federated Direct
CHAPTER 12: FEDERATED DIRECT SUMMARY Federated Direct, which owns Bloomingdale’s and Macy’s, was losing market share due to intense competition from discount stores, online retailers, catalogues, and specialty shops. The retail positioning strategy of both stores was based on offering […]
978-0136074892 Case Chapter 11 iWon
CHAPTER 11: IWON.COM SUMMARY iWon.com is an online search engine portal with a difference. The difference is users of this site have the opportunity to win $10,000 a day and $10 million on tax day. The business model was built […]
978-0136074892 Case Chapter 10 ETRADE
CHAPTER 10: E*TRADE SUMMARY Nicholas Utton, Chief Marketing Officer of E*TRADE, states that E*TRADE disrupted the financial market in 1996 by letting the consumers trade online at a low cost compared to big brokerage firm competitors. E*TRADE’s goal is for […]
978-0136074892 Case Chapter 10 AmEx
CHAPTER 10: AMERICAN EXPRESS SUMMARY Consumers are choosing how and when they want information from organizations, like American Express. Marketers need to be where consumers want them to be when they want to hear about their product or services. With […]
978-0136074892 Case Chapter 09 Nextel
CHAPTER 9: NEXTEL SUMMARY The cell phone market is massive, with between 50 and 80 percent market penetration worldwide. As evidenced by the big promotional campaigns, it is a very competitive marketplace with 100 carriers in the United States alone. […]
978-0136074892 Case Chapter 08 eGo Bikes
CHAPTER 8: eGO BIKES SUMMARY The eGO Vehicles company manufactures and sells electric bicycles. There are challenges in classifying this new-to-the-world product. It’s not quite a bike, not quite a motorcycle. It’s definitely environmentally friendly, though. The product serves a […]
978-0136074892 Case Chapter 07 IKEA
CHAPTER 7: IKEA SUMMARY IKEA provides an exciting shopping experience for home furniture furnishings. Josephine Rydberg-Dumont, the president of IKEA Sweden, says her company speaks to many different people in many different ways, extending a broad reach to consumers. Its […]
978-0136074892 Case Chapter 05 Eaton
CHAPTER 5: EATON SUMMARY Eaton Corporation is a large business-to-business industrial manufacturer. The company manufactures everything from car valves to circuit breakers. Words such as trusted, reliable, quality, and high value are used to describe Eaton, a brand that enhances […]
978-0136074892 Case Chapter 03 Wild Planet
CHAPTER 3: WILD PLANET SUMMARY Wild Planet is more than a toy company; the company thinks of itself as selling a positive play experience. Its products are more than just toys; they are created to make kids think, take them […]
978-0136074892 Case Chapter 03 Burke
CHAPTER 3: BURKE, INC. SUMMARY Burke is a century-old marketing research firm that uses a reliable research process and cutting- edge technology to help its clients. Burke does not just provide data collection, but takes clients full circle in the […]
978-0133507676 Chapter 17 Part 2
6) A irm has $300 million of assets that includes $40 million of cash and 8 million shares outstanding. If the irm uses $30 million of its cash to repurchase shares, what is the new price per share? A) $30.00 […]
978-0133767186 Chapter 21 Part 2
22) It typically requires at least ________ years to develop a company worth harvesting. A) Ten B) Five C) Two D) Twenty E) Eight Learning Obj.: LO 3 AACSB: Analytical thinking 23) If you buy a McDonalds franchise and agree […]
978-0133767186 Chapter 21 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand 1) A ________ represents the company’s promise to consistently deliver a specific set of benefits to customers. A) Product line extension program B) […]
978-0133767186 Chapter 20 Part 2
25) The balancing act between ________ and ________, and being inaccessible is a difficult situation that each individual addresses differently. A) Being accessible, creating a positive environment B) Being busy, creating a positive environment C) Being accessible, creating a negative […]
978-0133767186 Chapter 20 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 20 Leadership and Ethical Practices 1) An authoritative leader takes a ________ approach. A) “Come with me” B) “Get out of my way” C) “Get over here” D) “Work harder” E) “I’ll […]
978-0133767186 Chapter 19 Part 2
23) A ________ organization is a business structure in which each person reports to a single supervisor. A) line B) staff C) flat D) tall E) bureaucratic Learning Obj.: LO 5 AACSB: Analytical thinking 24) A relatively “________” organization may […]
978-0133767186 Chapter 19 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 19 Human Resources and Management 1) The ________ function includes everything from finding resources to hiring employees to buying/leasing equipment. A) organizing B) planning C) controlling D) leading E) motivating Learning Obj.: […]
978-0133767186 Chapter 18 Part 2
25) Changes to adapt a leased building for a particular business are called ________. A) Leasehold improvements B) Leasehold developments C) Building improvement funds D) Client developments E) Expensive Learning Obj.: LO 5 AACSB: Analytical thinking 26) For manufacturing, warehousing, […]
978-0133767186 Chapter 18 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 18 Location, Facilities, and Layout 1) Location strategy has critical impacts on which of the following? A) Revenues B) International trade policy C) Family activities D) Social security E) News Learning Obj.: […]
978-0133767186 Chapter 17 Part 2
25) Retail point-of-sales systems, restaurant menu order systems, and concert venue ticketing systems are all examples of ________. A) Industry-specific technology B) Systems for large businesses C) Custom software applications D) Operational systems E) Point-of-sale applications Learning Obj.: LO 6 […]
978-0133767186 Chapter 17 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 17 Operating for Success 1) ________, an American economist, argued that business should focus on making quality products instead of maximizing profits-and that profits would follow. A) W. Edwards Deming B) Conrad […]
978-0133767186 Chapter 16 Part 2
24) ________ insurance compensates employees for loss of income and for medical expenses due to job-related injuries. A) Worker’s compensation B) Injury C) Disability D) Liability E) Life Learning Obj.: LO 5 AACSB: Analytical thinking 25) Every corporation is recognized […]
978-0133767186 Chapter 16 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 16 Addressing Legal Issues and Managing Risk 1) In a corporation, all profits go to ________. A) The owners and the shareholders B) Reduce the surplus C) The stockholders as salaries D) […]
978-0133767186 Chapter 15 Part 2
25) Legal reduction in taxes is called ________. A) Tax abatement B) Tax evasion C) Tax avoidance D) Tax cheating E) Tax planning Learning Obj.: LO 3 AACSB: Analytical thinking 26) Which of the following is not one of the […]
978-0133767186 Chapter 15 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 15 Financing Strategy: Debt, Equity, or Both? 1) Financing with earnings is an option under what circumstances? A) A company is profitable and has positive cash flow from operations. B) A company […]
978-0133767186 Chapter 14 Part 2
24) What are the two steps in making a cash flow projection? A) Projecting cash receipts and subtracting expected cash expenses B) Projecting expected cash expenses and subtracting inventory cost C) Projecting receipts and paying bills before they are due […]
978-0133767186 Chapter 14 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 14 Cash Flow and Taxes 1) ________ is the amount an investment is worth discounted back to the present. A) Present value of money B) Time value of money C) Future value […]
978-0133767186 Chapter 13 Part 2
25) How would you express a ratio as a percentage? A) Multiply it by 100 B) Divide it by 100 C) Add a percentage sign D) Subtract 100 E) This is impossible to do. Learning Obj.: LO 4 AACSB: Analytical […]
978-0133767186 Chapter 13 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 13 Using Financial Statements to Guide a Business 1) What must balance with assets on the balance sheet? A) Liabilities and owner’s equity B) Net worth and owner’s equity C) Capital and […]
978-0133767186 Chapter 12 Part 2
24) A suggested allowance for contingencies and emergencies at start-up is ________ percent of estimated start-up costs, although more is better. A) 5 B) 10 C) 25 D) 40 Learning Obj.: LO 1 AACSB: Analytical thinking 25) You should keep […]
978-0133767186 Chapter 12 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs 1) A litmus test for profitability is the ________. A) Economics of one unit (EOU) B) The money borrowed (IOU) C) A focus […]
978-0133767186 Chapter 11 Part 2
25) Everything that a business does to keep its customers happy is called ________. A) Customer service B) Customer appreciation C) Postsale service D) Purchaser service E) Customer amenity Learning Obj.: LO 5 AACSB: Analytical thinking 26) The best sales […]
978-0133767186 Chapter 11 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 11 Smart Selling and Effective Customer Service 1) An appointment with a potential customer to explain or demonstrate your product or service is called a ________. A) Sales call B) Prequalification C) […]
978-0133767186 Chapter 10 Part 2
24) Which of the following is not a management issue in the decision to export? A) Management objectives B) Experience C) Personnel D) Production capacity E) Personal philosophy Learning Obj.: LO 3 AACSB: Analytical thinking 25) Reasons to export include […]
978-0133767186 Chapter 10 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 10 Marketing Globally 1) For many companies, cost reductions have been attained by all of the following except ________. A) Locating a facility abroad B) Securing raw material abroad C) Manufacturing suppliers […]
978-0133767186 Chapter 09 Part 2
24) Promotion has expanded beyond advertising, sales promotions, and personal selling to include ________. A) Database marketing B) Direct marketing C) Alternative marketing D) E-active marketing E) All of the above Learning Obj.: LO 1 AACSB: Analytical thinking 25) The […]
978-0133767186 Chapter 09 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 9 Integrated Marketing Communications 1) ________ advertising provides information about an organization rather than a specific product and is intended to create awareness about the firm and enhance its image. A) Institutional […]
978-0133767186 Chapter 08 Part 2
24) Which of the following statements are not true regarding credit cards? A) They can be issued directly by a merchant. B) They can be issued through a third party. C) Cardholders may be eligible for special discounts. D) Cardholders […]
978-0133767186 Chapter 08 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 8 Pricing and Credit Strategies 1) Which of the following is not included in the eight steps to better pricing in the text? A) Assess what value your customers place on the […]
978-0133767186 Chapter 07 Part 2
25) Tanika is planning to open a consulting practice based in a shared office facility. Her monthly fixed costs will total $2,500 plus she must earn at least $7,500 per month to replace her salary and benefits. She plans to […]
978-0133767186 Chapter 07 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 7 Developing the Right Marketing Mix and Plan 1) Which of the following is one of the four Ps of marketing? A) Product B) Population C) Publicity D) Profit Learning Obj.: LO […]
978-0133767186 Chapter 06 Part 2
23) Research carried out indirectly through other existing resources is called ________. A) Secondary research B) Tributary research C) Ancillary research D) Literature analysis E) Primary research Learning Obj.: LO 2 AACSB: Analytical thinking 24) By teaching customers how to […]
978-0133767186 Chapter 06 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 6 Exploring Your Market 1) An entrepreneur’s market is ________. A) The building where his or her business is located B) A three-square-block area surrounding his or her location C) His or […]
978-0133767186 Chapter 05 Part 2
22) A competitive advantage can be based on any of six factors. Which of the following is not one of the six? A) Selection B) Opportunity C) Quality D) Cost E) Service Learning Obj.: LO 3 AACSB: Analytical thinking 23) […]
978-0133767186 Chapter 05 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 5 Creating Business from Opportunity 1) Business leaders create wealth by ________. A) Hiring employees in order to sell more units and generate more profit B) Reducing their gross margins C) Charging […]
978-0133767186 Chapter 04 Part 2
25) A(n) ________ is a 15- to 30-second summary of your business. A) Elevator pitch B) Story C) Advertisement D) Sales pitch E) Financing presentation Learning Obj.: LO 6 AACSB: Analytical thinking 26) Your business plan projections should be ________. […]
978-0133767186 Chapter 04 Part 1
Entrepreneurship and Small Business Management, 2e (Mariotti) Chapter 4 The Business Plan: Road Map to Success 1) A ________ is a company’s plan to generate revenue and make a profit from operations. A) Business plan B) Feasibility plan C) Business […]
978-0133767186 Chapter 03 Part 2
25) ________ is not a sign of potential problems when practicing due diligence. A) Inconsistent information B) Refusal to provide contact names C) Hesitancy to open up to questions D) Conflicting information E) Accurate information Learning Obj.: LO 1 AACSB: […]