Archives: Quiz
978-0078025631 Appendix A Solution Manual Part 2
Problem A-4 (continued) 4. If the postal service wants to maximize the contribution margin and profit from sales of souvenir sheets, the new price should be: Profit-maximizing price = d εVariable cost per unit æö ÷ ç÷ ç÷ d 1+ε […]
978-0078025631 Appendix A Solution Manual Part 1
Appendix A Pricing Products and Services Solutions to Questions A-1 In cost-plus pricing, prices are set by applying a markup percentage to a product’s cost. A-2 The price elasticity of demand measures the degree to which a change in price […]
978-0078025631 Appendix A Lecture Note
Appendix A – Lecture Notes AppA-1 Appendix A Lecture Notes Main theme: This appendix focuses on pricing products and services. It explains the economist’s approach to pricing, the absorption costing approach to cost-plus pricing, and the meaning of target costing. […]
978-0134422565 Chapter 14 Part 2
7 25) One way to value a business is to ________. In general, the business should sell for 3 to 5 times its annual net earnings. A) look at a multiple of its net earnings B) look at a comparison […]
978-0134422565 Chapter 14 Part 1
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 14 Franchising, Licensing, and Harvesting: Cashing in Your Brand 1) Licensing is ________. A) the right to sell knockoffs of a product B) the right to start a business […]
978-0134422565 Chapter 13 Part 2
7 21) The ________ of an organization is the shared beliefs, values, and attitudes. A) mission B) culture C) structure D) vision Answer: B Diff: 2 Page Ref: 428 Learning Object.: 13.3 Develop your organizational culture. AACSB Category: Analytical thinking […]
978-0134422565 Chapter 13 Part 1
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 13 Management, Leadership, and Ethical Practices 1) Madam C. J. Walker was an entrepreneur who became ________. A) the first female pharmacist in America B) the first African-American businessperson […]
978-0134422565 Chapter 12
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 12 Operating for Success 1) ________ permit businesses to deliver what is promised when it is promised. A) Expeditors B) Operations C) Sales D) Brokers Answer: B Diff: 1 […]
978-0134422565 Chapter 11 Part 2
7 Copyright © 2016 Pearson Education, Inc. 25) The form of protection offered under U.S. law to the authors of “original works of authorship” is a(n) ________. A) patent B) electronic right C) trademark Learning Object.: 11.4 Evaluate ways to […]
978-0134422565 Chapter 11 Part 1
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 11 Addressing Legal Issues and Managing Risk 1) Tax-exempt, nonprofit corporations ________. A) cannot make a profit B) do not have legal liability C) are set up with a […]
978-0134422565 Chapter 10
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 10 Financing Strategy and Tactics 1) Statistics indicate that 45 percent of all small businesses ________. A) survive ten plus years B) fail after three years C) survive five […]
978-0134422565 Chapter 9
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 9 Cash Flow and Taxes 1) Which statement best describes how the cash flow statement differs from the income statement? A) The income statement records sales and expenses when […]
978-0134422565 Chapter 8 Part 2
7 23) The return on sales ratio is ________. A) net income/sales B) also called the operating ratio C) revenue/expenses D) expenses/sales Answer: A Diff: 1 Page Ref: 264 Learning Object.: 8.5 Calculate return on investment. AACSB Category: Analytical thinking […]
978-0134422565 Chapter 8 Part 1
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 8 Using Financial Statements to Guide a Business 1) Which of the following is not a basic financial document that entrepreneurs use to track their businesses? A) income statement […]
978-0134422565 Chapter 7
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 7 Understanding and Managing Start-Up, Fixed, and Variable Costs 1) The bedrock principle of business is that it should ________. A) please its customers B) advertise better than its […]
978-0134422565 Chapter 6 Part 2
7 23) Discuss the eight step sales call. Answer: 1) Preparation – Prepare yourself mentally. Visualize the call in your mind. 2) Greeting – Greet the customer politely and graciously. Keep a two-way conversation going. 3) Show the product or […]
978-0134422565 Chapter 6 Part 1
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 6 Smart Selling and Effective Customer Service 1) Entrepreneurs ________ constantly, not just to customers, but to investors, bankers and people they want to hire. A) sell B) try […]
978-0134422565 Chapter 5
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 5 Developing the Right Marketing Mix and Plan 1) Which of the following is one of the four Ps of marketing? A) population B) publicity C) product D) packaging […]
978-0134422565 Chapter 4
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 4 Exploring Your Market 1) Nike sells sneakers, but it also markets sneakers, using ________ to get its message out to customers. A) publicity B) advertising and publicity C) […]
978-0134422565 Chapter 3
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 3 Creating Business From Opportunity 1) Which of the following is not an element of business definition? A) the offer B) the acceptance C) target market D) production and […]
978-0134422565 Chapter 2
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 2 The Business Plan: Road Map to Success 1) A(n) ________ is a company’s plan to generate revenue and make a profit from operations. A) business plan B) marketing […]
978-0134422565 Chapter 1 Part 2
7 24) Describe three potential rewards of becoming an entrepreneur that appeal to you. Answer: (The answer should describe 3 of the following 5 rewards.) 1. Control over time – Do you work better at midnight than at 8 a.m.? […]
978-0134422565 Chapter 1 Part 1
1 Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti) Chapter 1 Entrepreneurs Recognize Opportunities 1) Products are tangible, meaning ________. A) you can’t actually touch them B) you can sell them C) you can touch them D) you can […]
978-0134319056 Thill_ebc12_handbook
1 Excellence in Business Communication, 12e (Thill/Bovee) Chapter 17 Handbook of Grammar, Mechanics, and Usage 1) Which of the following is a demonstrative pronoun? A) he B) this C) who D) anyone E) either Answer: B Explanation: B) Demonstrative pronouns […]
978-0134319056 Chapter 16 Part 5
39 84) During the close of the interview, be sure to A) ask the interviewer if they have any other questions for you. B) try to identify why you were asked illegal questions. C) check your watch and see if […]
978-0134319056 Chapter 16 Part 4
31 66) One way to increase your confidence before the start of the interview is A) to understand that everyone has some negative aspects in their background and you are no different. B) practice public speaking. C) think about irrelevant […]
978-0134319056 Chapter 16 Part 3
21 42) An employment interview is A) an unstructured dialogue with a representative from a potential employer. B) an easy way for you to learn about the company’s operations and markets. C) a formal meeting during which you and the […]
978-0134319056 Chapter 16 Part 2
11 22) Most employers interview an applicant ________ before deciding to make a job offer. A) once B) multiple times C) via email D) at job fairs E) via Skype or other online method. Answer: B Explanation: B) The interview […]
978-0134319056 Chapter 16 Part 1
1 Excellence in Business Communication, 12e (Thill/Bovee) Chapter 16 Applying and Interviewing for Employment 1) The best approach for an application letter depends on A) how much you need to stand out from other applicants. B) whether or not your […]
978-0134319056 Chapter 15 Part 5
39 86) An online résumé A) consists of a PDF version of a traditional chronological résumé and a cover letter. B) lets jobseekers use multimedia to expand on the information in a basic résumé. C) requires a paid subscription to […]
978-0134319056 Chapter 15 Part 4
31 67) When preparing your list of references, A) leave enough space on the résumé to include them. B) have the data on your cell phone so you can write the information down, if asked. C) prepare a reference sheet […]
978-0134319056 Chapter 15 Part 3
21 47) Using your résumé to tell employers you are detail oriented, a team player, and a hard worker A) is an effective strategy, since all employers appreciate these characteristics. B) is generally not helpful unless you also include concrete […]
978-0134319056 Chapter 15 Part 2
11 26) For someone who’s involved in the job search process, volunteer work A) has little to no value, since it does not involve working for pay. B) is helpful only for those seeking employment in the nonprofit sector. C) […]
978-0134319056 Chapter 15 Part 1
1 Excellence in Business Communication, 12e (Thill/Bovee) Chapter 15 Building Careers and Writing Résumés 1) The best time for college students to begin developing a job-search strategy is A) about six months prior to graduation. B) now—even if they are […]
978-0134319056 Chapter 14 Part 5
38 86) Sending preview materials to the audience prior to an online presentation A) will discourage participants from attending your presentation. B) can suggest that you are not confident in your abilities as a presenter. C) can help audience members […]
978-0134319056 Chapter 14 Part 4
31 69) The most effective and easiest mode of delivering presentations in nearly all situations is A) memorization. B) reading from a prepared script. C) speaking from an outline or notes. D) impromptu speaking. E) from a seated position. Answer: […]
978-0134319056 Chapter 14 Part 3
21 49) For most business presentations, ________ are the medium of choice. A) flip charts B) whiteboards C) electronic slides D) overhead transparencies E) chalkboards Answer: C Explanation: C) Most speakers support their presentations with slides created in Microsoft PowerPoint, […]
978-0134319056 Chapter 14 Part 2
11 24) When planning a presentation, what does it mean to “analyze the situation”? Briefly explain each of the tasks involved. Answer: Analyzing the situation involves defining your purpose, developing an audience profile, and assessing the circumstances in which you […]
978-0134319056 Chapter 14 Part 1
1 Excellence in Business Communication, 12e (Thill/Bovee) Chapter 14 Developing and Delivering Business Presentations 1) Speeches and oral presentations are much like any other messages in that A) they all require similar planning. B) they are delivered to groups that […]
978-0134319056 Chapter 13 Part 4
30 79) A synopsis or executive summary is usually less useful in a formal proposal than in other types of formal reports. Answer: TRUE Explanation: You may include a synopsis or an executive summary for your reader’s convenience when your […]
978-0134319056 Chapter 13 Part 3
21 51) Because they fall at the beginning of a report, write the prefatory parts first. Answer: FALSE Explanation: Many prefatory parts—such as the table of contents, the list of illustrations, and the executive summary—are easier to prepare after the […]
978-0134319056 Chapter 13 Part 2
11 25) An executive summary A) is shorter than a synopsis. B) gives a fully developed “mini” version of the report. C) provides additional information (not covered in the report) that executives will need. D) is a “prose table of […]
978-0134319056 Chapter 13 Part 1
1 Excellence in Business Communication, 12e (Thill/Bovee) Chapter 13 Completing Reports and Proposals 1) The four tasks involved in completing business reports and proposals include all of the following except A) distributing. B) revising. C) producing. D) illustrating. E) proofreading. […]
978-0134319056 Chapter 12 Part 5
39 84) Tables presented in printed documents must contain fewer columns and rows than tables presented online. Answer: FALSE Explanation: For printed documents, you can adjust font size and column/row spacing to fit a considerable amount of information on the […]
978-0134319056 Chapter 12 Part 4
31 67) Flowcharts are used to A) summarize large amounts of statistical data. B) show the relative sizes of the parts of a whole. C) show how something looks or operates. D) illustrate processes and procedures. E) indicate trends over […]
978-0134319056 Chapter 12 Part 3
21 46) When drafting content for online reports, it is helpful to use the inverted pyramid style of organization in which you A) cover the most important information first and then gradually reveal more detail. B) cover the least important […]
978-0134319056 Chapter 12 Part 2
11 21) The closing section of a proposal should A) ask for a decision from the reader. B) review costs. C) identify when each step of the proposal will be completed. D) describe the proposed solution in detail. E) include […]
978-0134319056 Chapter 12 Part 1
1 Excellence in Business Communication, 12e (Thill/Bovee) Chapter 12 Writing Reports and Proposals 1) To gain credibility with your audience in business reports, verifying facts and references will help to ensure A) completeness. B) accuracy. C) the report is well […]
978-0134319056 Chapter 11 Part 5
38 85) Unlike reports focused on conclusions or recommendations, reports focusing on logical arguments A) use an indirect approach. B) are not very convincing. C) emphasize the positive. D) do not include outside evidence. E) use a direct approach. Answer: […]
978-0134319056 Chapter 11 Part 4
31 69) Many businesses optimize their website to incorporate a A) single-dimensional medium. B) mobile-first strategy. C) supply and demand strategy. D) more linear medium. E) one-page website. Answer: B Explanation: B) Many businesses now optimize their websites to be […]