31
67) Flowcharts are used to
A) summarize large amounts of statistical data.
B) show the relative sizes of the parts of a whole.
C) show how something looks or operates.
D) illustrate processes and procedures.
E) indicate trends over time.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Easy
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
68) Use the concept of ________ to help you design visuals that are consistent from one page of
a document to the next.
A) data visualization
B) visual parallelism
C) tag clouds
D) data redundancy
E) big data
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
32
69) To avoid ethical problems with visual support in a message,
A) limit background information.
B) exaggerate visual information that supports your argument.
C) group data carefully.
D) use emotional manipulation.
E) simplify cause-and-effect relationships whenever possible.
visuals used to present data, information, concepts, and ideas.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
70) Use a ________ to show frequency or distribution of parts in a whole.
A) line chart
B) bar chart
C) histogram
D) flowchart
E) pie chart
visuals used to present data, information, concepts, and ideas.
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Application
Learning Outcome: Apply the writing process when writing business reports
33
71) When you need to show processes, transformations, and other activities, the most effective
visual choice would be
A) infographics.
B) flowcharts and diagrams.
C) animations and videos.
D) data visualizations.
E) word clouds.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
72) If you’re planning to create a table for online use, ________ to make sure that the table is
easy to read.
A) reduce the number of columns and rows
B) eliminate lines and spaces between columns and rows
C) display data items in unrounded, multiple units
D) present large amounts of data and information
E) add additional columns and rows
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
34
73) A special class of diagrams called ________ contains enough visual and textual information
to function as standalone documents.
A) photographs
B) pictograms
C) data clouds
D) infographics
E) geographic information systems
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
74) If you find a photograph online that you want to use in a document,
A) you don’t need permission—you are protected by fair use doctrine.
B) you don’t need permission unless you are using it in marketing materials.
C) if it is not specifically offered free, assume that someone owns it and is entitled to credit
and/or payment.
D) you can do so without permission unless you have to pay to download it.
E) add it with an embedded link.
visuals used to present data, information, concepts, and ideas.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
35
75) The advantage of incorporating visuals is
A) they force the reader to slow down to study the message.
B) they convey less information than text, so the reader will have to read the text for supporting
material.
C) people are less numbers-oriented and rely on visuals for meaning.
D) the reader is more likely to be drawn more deeply into the message.
E) they are easy to change for diverse audiences.
visuals used to present data, information, concepts, and ideas.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
76) Many design elements have ________, and their connotative meanings can evolve over time
to mean different things in different cultures.
A) numbers
B) denotative qualities
C) visual symbolism
D) infographics
E) visual literacy elements
visuals used to present data, information, concepts, and ideas.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
36
77) The ability of the sender to create effective images that are correctly interpreted by the
receiver is
A) visual parallelism.
B) big data.
C) visual symbolism.
D) visual literacy.
E) convention.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
78) To emphasize different quantities or ideas, use visual choices that
A) are formal.
B) create parallelism.
C) are simple.
D) follow rules of convention.
E) contrast.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
37
79) A massive collection of data from a variety of sources is referred to as
A) tag clouds.
B) big data.
C) data visualization.
D) infographics.
E) parallelism.
visuals used to present data, information, concepts, and ideas.
AACSB: Information technology
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Apply the writing process when writing business reports
80) When creating visuals for massive data sets, complex quantities, or dynamic data, use
A) flowcharts.
B) infographics.
C) data visualization.
D) line and surface charts.
E) tables.
visuals used to present data, information, concepts, and ideas.
AACSB: Information technology
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Apply the writing process when writing business reports
38
81) Visual images have connotative meanings that are consistent across cultures.
visuals used to present data, information, concepts, and ideas.
AACSB: Diverse and multicultural work environments
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
82) The term visual literacy refers to a person’s abilities to create effective images and interpret
visual messages correctly.
visuals used to present data, information, concepts, and ideas.
AACSB: Diverse and multicultural work environments
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
83) The more decorative elements you can add to a graphic, the more interesting and useful it
will be to the audience.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports