Problem A-5 (continued)
c. The income statement is:
Sales (16,000 pads × $135 per pad) …………..
Cost of goods sold
(16,000 pads × $60 per pad) ………………….
Gross margin …………………………………………
Selling and administrative expenses:
Sales commissions ………………………………..
Salaries ………………………………………………
Warehouse rent ……………………………………
Advertising and other …………………………...
Total selling and administrative expense ………
Net operating income ………………………………
The company’s ROI computation for the pads will be:
Net Operating Income Sales
ROI = ×
Sales Average Operating Assets
$324,000 $2,160,000
= ×
$2,160,000 $1,350,000
= 15% × 1.6 = 24%
2. Variable cost per unit:
Direct materials ……………………………………….
Direct labor …………………………………………….
Variable manufacturing overhead (1/5 × $30) ..
Sales commissions ……………………………………
Total ……………………………………………………..
If the company has idle capacity and sales to the retail outlet would not
affect regular sales, any price above the variable cost of $45 per pad
would add to profits. The company should aggressively bargain for more
than this price; $45 is simply the rock-bottom floor below which the
company should not go in its pricing.