21
46) When drafting content for online reports, it is helpful to use the inverted pyramid style of
organization in which you
A) cover the most important information first and then gradually reveal more detail.
B) cover the least important information first and work your way to the main idea.
C) pretend you’re headed in one direction, and reveal your true intentions at the end.
D) walk readers through arguments you don’t support, and then explain why.
E) use as many complex sentences as possible.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Moderate
Classification: Application
Learning Outcome: Apply the writing process when writing business reports
47) When preparing electronic forms for a report that is recurring, the use of ________ will save
time overall.
A) embedded links
B) form tools
C) PDF files
D) infographics
E) proposal-writing software
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Moderate
Classification: Application
Learning Outcome: Apply the writing process when writing business reports
22
48) One of the benefits of using proposal-writing software when developing proposals is its
ability to
A) answer questions about the RFP.
B) eliminate previous contact information.
C) create a centralized knowledge base.
D) ensure proper structure.
E) develop boilerplate text.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Moderate
Classification: Application
Learning Outcome: Apply the writing process when writing business proposals
49) The primary value of a wiki stems from
A) the recognition it offers to individual authors.
B) its focus on a single, expert perspective.
C) the collective insight of all its contributors.
D) a patented algorithm that expedites global product shipments.
E) its ability to deliver short messages to diverse groups in real time.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Apply the writing process when writing business reports
23
50) When you’re drafting website content, ________ will help visitors find what they want fast
and encourage them to return to your site for more information.
A) adding effective links
B) avoiding lists
C) using major headings but not subheadings
D) writing in a journalistic style
E) presenting them most favorable information first
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Moderate
Classification: Application
Learning Outcome: Apply the writing process when writing business reports
51) Using templates in preparing reports
A) limits your creativity and makes your report look ordinary.
B) is a sign of incompetence.
C) ensures new content matches the rest of the wiki.
D) is costly and time-consuming.
E) usually makes reports more difficult to read.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Easy
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
24
52) In an online report, headings
A) should rarely be used.
B) can be used as links to other sections of the report.
C) are considered trendy and should usually be avoided.
D) complicate the organization of your report by enabling readers to jump from section to
section.
E) should never be longer than one word.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Moderate
Classification: Synthesis
Learning Outcome: Apply the writing process when writing business reports
53) When writing content to post on the web, keep in mind that careful readers tend to be
A) resentful of online content.
B) receptive to online content.
C) skeptical of online content.
D) indifferent to online content.
E) bored by online content.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
25
54) When you’re using a direct approach to present a report, use ________; however, ________
will be more effective, if you’re using an indirect approach to present a report.
A) descriptive headings; informative headings
B) structured headings; unstructured headings
C) informative headings; descriptive headings
D) parallel headings; decorative headings
E) structured headings; descriptive headings
adapt your writing approach for wikis.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Apply the writing process when writing business reports
55) If you’re creating a wiki, don’t worry about a long-term purpose. Instead, just let your
creativity flow.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
56) What can you do to improve the readability of online content?
adapt your writing approach for wikis.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
26
57) Describe the characteristics of effective links in online content.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
58) Briefly explain how a wiki can help teams and other groups, and describe at least three points
wiki contributors should keep in mind to increase their effectiveness.
adapt your writing approach for wikis.
AACSB: Information technology
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
27
59) Data and other information presented in the report
A) should be positive.
B) must be easy to find.
C) should be relatively precise.
D) must be factually correct.
E) should include reader friendly decorative elements.
visuals used to present data, information, concepts, and ideas.
AACSB: Ethical understanding and reasoning
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
60) Clip art cluttering a bar chart is an example of
A) a pictogram.
B) chartjunk.
C) a good way to grab reader interest.
D) a pictograph.
E) an embedded link.
visuals used to present data, information, concepts, and ideas.
AACSB: Information technology
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
28
61) If you have a great deal of detailed, specific information to present, the best visual to use
would be a
A) table.
B) pie chart.
C) diagram.
D) flow chart.
E) bar chart.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
62) The best type of visual aid for showing that annual consumer spending has decreased over
the past ten years would be
A) a table.
B) a pie chart.
C) a line chart.
D) an organization chart.
E) a flowchart.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Apply the writing process when writing business reports
29
63) The best visual for illustrating a manufacturer’s quality control process would be a
A) line chart.
B) flowchart.
C) table.
D) pie chart.
E) bar chart.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Easy
Classification: Critical Thinking
Learning Outcome: Apply the writing process when writing business reports
64) A surface chart
A) shows trends over time.
B) shows a cumulative effect.
C) shows an arrangement of data in columns and rows.
D) shows how parts of a whole are distributed.
E) lists a sequence of events from start to finish.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Apply the writing process when writing business reports
30
65) A bar chart would be particularly useful for
A) illustrating what percentages of a company’s monthly budget are spent on utilities and other
expenses.
B) comparing market shares of three breakfast cereals from 2011 to 2012.
C) showing the stages in production of a jet engine.
D) depicting the proportion of advertising dollars spent on various major media.
E) showing how the marketing budget has changed since 2014.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Apply the writing process when writing business reports
66) To illustrate how your department’s budget will be distributed by percentage and type of
expense, you should use
A) an organizational chart.
B) a table.
C) a pie chart.
D) a line chart.
E) a flow chart.
visuals used to present data, information, concepts, and ideas.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Critical Thinking
Learning Outcome: Apply the writing process when writing business reports