978-0134319056 Chapter 13 Part 3

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51) Because they fall at the beginning of a report, write the prefatory parts first.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

52) If a report does not have a synopsis, the letter of transmittal can summarize the major

findings, conclusions, and recommendations.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

53) The table of contents should always include all levels of headings for the report.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

54) The introduction is a good place to tell readers why they should be concerned with your

topic.

AACSB: Written and oral communication

Difficulty: Easy

Classification: Application

Learning Outcome: Apply the writing process when writing business reports

55) The most common supplementary parts to include in a formal report are the appendix, the

bibliography, and the index.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

56) Acknowledging sources in the body of a report is appropriate for academic work, but never

in business.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

57) List at least three factors that can help you decide what parts to include in a business report.

AACSB: Written and oral communication

Difficulty: Difficult

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

58) Describe the primary function of the letter of transmittal.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

59) When should you include a separate list of illustrations with your report?

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

60) Briefly explain the difference between a synopsis and an executive summary.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

61) List at least three types of materials commonly included in appendices.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

62) Explain why it is generally best to prepare the prefatory parts of your report after you’ve

written the text.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

63) Explain the difference between a title fly and a title page.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

64) In preparing a formal report, how can you ensure the accuracy of your table of contents?

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business reports

65) Proposals addressed to potential customers and investors

A) are nearly always formal.

B) rarely include a copy of the RFP.

C) are less formal than those addressed to internal audiences.

D) should never include visuals.

E) should always be single-spaced.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

66) Unlike reports, most proposals

A) contain many supplementary parts.

B) contain few supplementary parts.

C) never contain an appendix.

D) are never analytical.

E) are written in an informal tone.

AACSB: Reflective thinking

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

67) The prefatory parts of a formal proposal may include

A) a letter of authorization.

B) a copy of the RFP.

C) an index.

D) visual aids.

E) an appendix.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

68) When you receive an RFP, you’ll usually find that it includes

A) specific instructions on referring to the RFP itself in your proposal.

B) a list of companies that have submitted failed proposals in the past.

C) any negative information about the company that might affect the project.

D) a disclaimer stating that costs noted in the RFP may increase after the proposal is accepted.

E) a synopsis.

AACSB: Written and oral communication

Difficulty: Difficult

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

69) When you’re writing an unsolicited proposal, approach the transmittal letter as

A) a persuasive message.

B) an informative message.

C) a cordial message.

D) an informational message.

E) a direct message.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

70) In an unsolicited proposal, a synopsis or executive summary may be

A) essential for highlighting your competitive advantage.

B) useful if the proposal is short.

C) placed in an appendix.

D) replaced by a letter of transmittal.

E) most effective if it does not mention the RFP to which you are responding.

AACSB: Written and oral communication

Difficulty: Difficult

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

71) You’re sending a solicited proposal to a local restaurant in an effort to become its primary

food vendor. The letter of transmittal to accompany the proposal should follow the format for

A) positive messages.

B) bad-news messages.

C) persuasive messages.

D) routine messages.

E) operational reports.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Application

Learning Outcome: Apply the writing process when writing business proposals

72) The text of a proposal

A) must always follow the AIDA plan.

B) is usually presented in outline form.

C) consists of the introduction, body, and close.

D) should be italicized.

E) is always organized using the direct approach.

AACSB: Written and oral communication

Difficulty: Easy

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

73) The body of a proposal should

A) capture the reader’s attention.

B) explain the complete details of the solution.

C) make whatever promises it takes to win the contract.

D) aggressively attack any other companies competing for the audience’s business.

E) explain the advantages for your company if the proposal is accepted.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

74) Urging readers to act in the close of a proposal

A) is an offensive, hard-sell tactic that should be avoided.

B) is acceptable if you know the audience well, but inappropriate for new clients.

C) is an effective and reasonable strategy.

D) generally works well, but never when responding to government RFP’s.

E) is effective only when your text is organized in the direct approach.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

75) Formal proposals contain many of the same components as other formal reports, however,

there is a difference in

A) text.

B) use of visuals.

C) documentation.

D) delivery method.

E) audience analysis.

AACSB: Reflective thinking

Difficulty: Difficult

Classification: Critical Thinking

Learning Outcome: Apply the writing process when writing business proposals

76) The introduction of a proposal should

A) summarize the solution to a problem.

B) explain the details of the solution.

C) identify the method to be used to solve the problem.

D) emphasize how the reader will benefit from the solution.

E) indicate what the job will cost.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

77) A reference to the ________ is found in a proposal, but is not included in a report.

A) title fly

B) appendix

C) RFP

D) letter of transmittal

E) table of contents

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals

78) Proposals addressed to external audiences, including potential customers and investors, are

nearly always formal.

AACSB: Written and oral communication

Difficulty: Moderate

Classification: Conceptual

Learning Outcome: Apply the writing process when writing business proposals