31
69) Many businesses optimize their website to incorporate a
A) single-dimensional medium.
B) mobile-first strategy.
C) supply and demand strategy.
D) more linear medium.
E) one-page website.
AACSB: Information technology
Difficulty: Moderate
Classification: Synthesis
Learning Outcome: Find and evaluate data to support business messages
70) The structure and navigational flow of all parts of a website is the
A) vertical hierarchy.
B) horizontal division.
C) information architecture.
D) mobile-first strategy.
E) multidimension division.
AACSB: Information technology
Difficulty: Moderate
Classification: Synthesis
Learning Outcome: Find and evaluate data to support business messages
71) List three types of reports commonly used to monitor and control operations in business.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Application
Learning Outcome: Find and evaluate data to support business messages
32
72) How does the term topical organization pertain to informational reports?
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Application
Learning Outcome: Find and evaluate data to support business messages
73) What are the four general categories of informational reports?
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Find and evaluate data to support business messages
74) Describe the elements of a formal business plan.
AACSB: Written and oral communication
Difficulty: Difficult
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
33
75) When defining the problems you need to address in an analytical report, ask yourself:
A) How long should this report be?
B) Why is this issue important?
C) What is my purpose is writing this?
D) Who will read the report?
E) How can I use this report to gain credibility?
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Find and evaluate data to support business messages
76) The 2 + 2 = 4 approach
A) generally works only with lengthy, non-routine reports.
B) convinces the reader by demonstrating that everything adds up.
C) is far more complicated than any other organizational strategy.
D) is the only approach that is appropriate for any business report.
E) works best if the reader is likely to accept the argument.
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Critical Thinking
Learning Outcome: Find and evaluate data to support business messages
34
77) Because of its natural feel and versatility, the ________ approach is generally the most
persuasive way to develop an analytical report for skeptical readers.
A) 2 + 2 = 4
B) yardstick
C) direct
D) hypothetical
E) indirect
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
78) One drawback of using the yardstick approach to structure business reports is that
A) the audience must agree with your criteria for analysis.
B) this approach is generally considered old-fashioned.
C) it forces you to ignore the fact that the problem may have multiple causes.
D) it eliminates repetition of key concepts.
E) it does not allow for the evaluation of multiple criteria at one time.
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
35
79) A ________ studies events that happened in the past, with the hope of learning how to avoid
similar failures in the future.
A) market analysis report
B) due diligence report
C) failure analysis report
D) feasibility report
E) business plan
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
80) When you speculate about the cause of a problem, you are forming a ________, a potential
explanation that needs to be tested.
A) hypothesis
B) prospectus
C) quandary
D) supposition
E) problem factor
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
36
81) If you expect your audience to disagree with you, use the 2 + 2 = 4 approach or the yardstick
approach to focus on
A) logical arguments.
B) your conclusions.
C) your recommendations.
D) feelings and opinions.
E) credibility.
AACSB: Analytic thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
82) Unlike proposals, justification reports
A) are designed to affirm decisions after they have been made.
B) are internal as opposed to external reports.
C) are always in memo format.
D) do not require a great deal of supporting data.
E) solve problems.
AACSB: Reflective thinking
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
37
83) Analytical reports for skeptical audiences should generally follow the ________ approach.
A) direct
B) indirect
C) hypothetical
D) aggressive
E) persuasive
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Conceptual
Learning Outcome: Find and evaluate data to support business messages
84) If your readers will want to know what they should do in a given situation, then your report
should focus on
A) your conclusions.
B) your writing process.
C) your recommendations.
D) your sources of information.
E) your logical arguments.
AACSB: Written and oral communication
Difficulty: Moderate
Classification: Application
Learning Outcome: Find and evaluate data to support business messages