Archives: Quiz

Name: Class: Date: Chapter 01: An Overview of Marketing Copyright Cengage Learning. Powered by Cognero. Page 1 1. A market-oriented organization believes that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs […]

Name: Class: Date: Chapter 09: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 most popular medium of the time. Photojournalism used photos to document daily life. Essay 1. Explain the role of early magazines in America’s political and social […]

Name: Class: Date: Chapter 08: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. Describe the kind of journalism used in the 2016 Academy Award–winning movie for best picture, Spotlight. ANSWER: The 2016 Academy Award–winning movie for best […]

Name: Class: Date: Chapter 07: Essay Copyright Macmillan Learning. Powered by Cognero. Page 14 33. During investigations of Hollywood by the House Un-American Activities Committee (HUAC) in the late 1940s and 1950s, many film executives and stars accused others in […]

Name: Class: Date: Chapter 07: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 a script and actors to raising money and filming; distribution, getting the films into theaters; and exhibition, playing films in theaters. 4. Describe the introduction of […]

Name: Class: Date: Chapter 06: Essay Copyright Macmillan Learning. Powered by Cognero. Page 13 31. The Telecommunications Act of 1996 was a mixed bag for cable customers. Although cable companies argued that it would bring more competition, about 60 percent […]

Name: Class: Date: Chapter 06: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 the advertiser could easily influence the program’s content. In the early 1950s, the broadcast networks became increasingly unhappy with the lack of creative control in this […]

Name: Class: Date: Chapter 05: Essay Copyright Macmillan Learning. Powered by Cognero. Page 15 a. True b. False ANSWER: b 28. The first person to discover and develop FM radio in the 1920s and the 1930s was David Sarnoff of […]

Name: Class: Date: Chapter 05: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 2. Marconi is widely considered the father of radio, yet he never did any broadcasting, nor was he part of the media. Explain. ANSWER: History often […]

Name: Class: Date: Chapter 04: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 2000s. The changes within the industry were set in motion about two decades ago, with the proliferation of Internet use and the development of a new […]

Name: Class: Date: Chapter 03: Multiple Choice Copyright Macmillan Learning. Powered by Cognero. Page 1 Multiple Choice 1. By the late nineteenth century, the availability of leisure time had sparked the creation of mechanical games like pinball. a. True b. […]

Name: Class: Date: Chapter 02: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 4. Briefly explain how the converging of media content on the Internet, from movies to books to music, came about. Essay 1. Name a group that […]

Name: Class: Date: Chapter 16: Essay Copyright Macmillan Learning. Powered by Cognero. Page 12 ANSWER: a 27. The FCC can fine broadcast stations any amount it sees fit for indecent incidents. a. True b. False ANSWER: b 28. According to […]

Name: Class: Date: Chapter 16: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. Explain the philosophical underpinnings of the First Amendment. ANSWER: The idea for a free press came about the end of the seventeenth century as […]

Name: Class: Date: Chapter 15: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 applied; it tries to clarify, explain, or predict the effects of mass media rather than to address a consumer problem. Most media research today focuses on […]

Name: Class: Date: Chapter 14: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Mill? Pick one tenet of ethics from each philosopher and explain how it would help resolve this predicament. Essay 1. Name and explain at least three […]

Name: Class: Date: Chapter 13: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. What are the three basic structures of today’s mass media industries, and how do they differ? ANSWER: Media industries are typically structured in one […]

Name: Class: Date: Chapter 12: Essay Copyright Macmillan Learning. Powered by Cognero. Page 12 28. BP’s response to the 2010 Deepwater Horizon oil-rig explosion in the Gulf of Mexico is an excellent example of a company’s use of thoughtful crisis […]

Name: Class: Date: Chapter 12: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. Explain the major difference between advertising and public relations. ANSWER: The major difference between advertising and public relations is that advertising is controlled publicity […]

Name: Class: Date: Chapter 11: Essay Copyright Macmillan Learning. Powered by Cognero. Page 13 a. True b. False ANSWER: a 24. Ads featuring the Marlboro cowboy use a persuasive strategy based on the association principle. a. True b. False ANSWER: […]

Name: Class: Date: Chapter 11: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 Essay 1. Whom did the first ad agents serve, and how did they operate? ANSWER: The first American advertising agencies were what were called newspaper space […]

Name: Class: Date: Chapter 10: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 houses included Doubleday & McClure Company (1897), the McGraw-Hill Book Essay 1. Why was the printing press such an important and revolutionary development? ANSWER: German inventor […]

Name: Class: Date: Chapter 01: Essay Copyright Macmillan Learning. Powered by Cognero. Page 12 c. Each wave of newer technology came at the same time as an increasing number of people moved from urban areas to rural areas. d. In […]

Name: Class: Date: Chapter 01: Essay Copyright Macmillan Learning. Powered by Cognero. Page 1 stage in the development of media—convergence—a term that media critics and analysts use when describing all the changes that have occurred over the past decade, and […]

Name: Class: Date: Chapter 09: Expanding Customer Relationships Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Building goodwill is important to converting new customers to committed lifetime customers. a. True b. False ANSWER: True 2. Processing […]

Name: Class: Date: Chapter 08: Addressing Concerns and Earning Commitment Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Sales resistance is not a normal part of the sales process. a. True b. False ANSWER: False 2. […]

Name: Class: Date: Chapter 07: Sales Dialogue: Creating and Communication Value Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. A sales presentation takes place prior to uncovering the buyer’s needs. a. True b. False ANSWER: False […]

Name: Class: Date: Chapter 06: Planning Sales Dialogues and Presentations Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Sales calls and sales dialogues are the same thing. a. True b. False ANSWER: False 2. With multimedia […]

Name: Class: Date: Chapter 05: Strategic Prospecting and Preparing for Sales Dialogue Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Salespeople need to spend some time prospecting on a regular basis because there is typically a […]

Name: Class: Date: Chapter 04: Communication Skills Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Trust-based sales communication is a one-way communication in which the salesperson’s focus is to convince the prospective buyer to make a […]

Name: Class: Date: Chapter 03: Understanding Buyers Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. An individual buying office supplies for an organization is operating in the consumer market. a. True b. False ANSWER: False 2. […]

Name: Class: Date: Chapter 02: Building Trust and Sales Ethics Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Relationship selling focuses on an organization’s short-term marketing strategy. a. True b. False ANSWER: False 2. In today’s […]

Name: Class: Date: Chapter 10: Adding Value: Self-Leadership and Teamwork Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Establishing objectives is a critical component of self-leadership. a. True b. False ANSWER: True 2. Stage One of […]

Name: Class: Date: Chapter 01: Overview of Personal Selling Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Personal selling and sales promotion are both forms of marketing communication. a. True b. False ANSWER: True 2. Sales […]

Name: Class: Date: Chapter 09: Communication and Relational Dynamics Copyright Cengage Learning. Powered by Cognero. Page 15 DATE CREATED: 12/14/2015 4:57 PM DATE MODIFIED: 12/6/2016 11:02 AM 56. DO NOT USE Research of male and female intimacy styles shows that […]

Name: Class: Date: Chapter 09: Communication and Relational Dynamics Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. DO NOT USE It is quite possible to have a wide range of relationships with coworkers, roommates, and even […]

Name: Class: Date: Chapter 08: Listening Copyright Cengage Learning. Powered by Cognero. Page 12 c. “You sound upset by this.” d. “You sound worried and confused because you’re not sure if he’s coming on to you or not.” e. “That’s […]

Name: Class: Date: Chapter 08: Listening Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. According to research, most listeners retain 70 percent of a message for several weeks. a. True b. False ANSWER: False POINTS: 1 […]

Name: Class: Date: Chapter 07: Nonverbal Communication Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. “The Way You Talk Can Hurt You?” reading in Chapter Six insists that it would be beneficial for men to change […]

Name: Class: Date: Chapter 06: Language Copyright Cengage Learning. Powered by Cognero. Page 12 ANSWER: e POINTS: 1 QUESTION TYPE: Multiple Choice HAS VARIABLES: False DATE CREATED: 12/10/2015 12:35 PM DATE MODIFIED: 12/10/2015 12:36 PM 45. Which of the following […]

Name: Class: Date: Chapter 06: Language Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Equivocal words are words that can be interpreted in more than one way. a. True b. False ANSWER: True POINTS: 1 QUESTION […]

Name: Class: Date: Chapter 05: Emotions Copyright Cengage Learning. Powered by Cognero. Page 12 DATE MODIFIED: 12/10/2015 12:01 PM 43. All of the following are parts of the procedure for dealing with debilitative feelings except which one? a. Record your […]

Name: Class: Date: Chapter 05: Emotions Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Generally speaking, people are more likely to share negative emotions rather than positive emotions. a. True b. False ANSWER: False POINTS: 1 […]

Name: Class: Date: Chapter 04: Perception Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. While culture has a great deal to do with our perception, it is understood that a person’s mood and tolerance to stress […]

Name: Class: Date: Chapter 03: Communication and Identity Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Identity management occurs only in face-to-face interactions. a. True b. False ANSWER: False POINTS: 1 QUESTION TYPE: True / False […]

Name: Class: Date: Chapter 02: Interpersonal Communication and Social Media Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Leaner messages are always less effective than richer messages. a. True b. False ANSWER: False POINTS: 1 QUESTION […]

Name: Class: Date: Chapter 12: Managing Interpersonal Conflicts Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Research has shown that strong marriages manage conflict in constructive ways. a. True b. False ANSWER: True POINTS: 1 QUESTION […]

Name: Class: Date: Chapter 11: Improving Communication Climates Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. Defensiveness is often a self-perpetuating cycle. a. True b. False ANSWER: True POINTS: 1 QUESTION TYPE: True / False HAS […]

Name: Class: Date: Chapter 10: Communication in Close Relationships Copyright Cengage Learning. Powered by Cognero. Page 12 e. intensifying ANSWER: b POINTS: 1 QUESTION TYPE: Multiple Choice HAS VARIABLES: False DATE CREATED: 12/14/2015 4:23 PM DATE MODIFIED: 12/6/2016 11:37 AM […]

Name: Class: Date: Chapter 10: Communication in Close Relationships Copyright Cengage Learning. Powered by Cognero. Page 1 True / False 1. DO NOT USE Dialectical tensions arise when a relationship is new and tend to disappear after the first two […]