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Chapter 07: Essay
Copyright Macmillan Learning. Powered by Cognero.
Page 14
33. During investigations of Hollywood by the House Un-American Activities Committee
(HUAC) in the late 1940s and 1950s, many film executives and stars accused others in the
industry of being communist sympathizers.
a.
True
b.
False
ANSWER:
a
34. The Hollywood Ten were studio writers and directors jailed for leaking military secrets to the
Soviet Union.
a.
True
b.
False
ANSWER:
b
35. As a result of the U.S. Supreme Court's Paramount decision, the major film studios divested
themselves of their theaters.
a.
True
b.
False
ANSWER:
a
36. The Paramount decision ended the dominance of the major studios over the commercial film
industry.
a.
True
b.
False
ANSWER:
b
37. Movie attendance began a sharp decline in the 1940s mostly because of television.
a.
True
b.
False
ANSWER:
b
38. The popularity of radio had a great impact on movie attendance in the late 1940s.
a.
True
b.
False
ANSWER:
a
39. With television capturing suburban audiences by the mid-1950s, movie producers made only
family-friendly films to lure that audience back to theaters.
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a.
True
b.
False
ANSWER:
b
40. Three-dimensional (3-D) movies did little to stem the drop in movie theater attendance in the
1950s.
a.
True
b.
False
ANSWER:
a
41. Blu-ray discs have prevented the streaming of movies over the Internet from catching on.
a.
True
b.
False
ANSWER:
b
42. The success of Star Wars had no effect on the business strategies of major studios going
forward.
a.
True
b.
False
ANSWER:
b
43. Between 80 and 90 percent of new movies lose money during their theatrical release.
a.
True
b.
False
ANSWER:
a
44. Movie studios usually make their films available on DVD and Internet streaming services at
the same time as the theatrical release.
a.
True
b.
False
ANSWER:
b
45. Movie studios can earn more than double their U.S. and Canadian box-office receipts by
distributing their films in foreign markets.
a.
True
b.
False
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ANSWER:
a
46. For creative reasons, film studios have generally resisted making product placement deals.
a.
True
b.
False
ANSWER:
b
47. Although Hollywood movies may show actual consumer products—such as Pepsi-Cola or
BMW automobiles—for the effect of realism, the studios might not receive any money or other
compensation for showing those products.
a.
True
b.
False
ANSWER:
b
48. The six major studios were able to dominate movie exhibition in the United States by
acquiring all of the country's drive-in theaters.
a.
True
b.
False
ANSWER:
b
49. In the 1970s, suburban megaplex theaters were a failed attempt to increase movie ticket sales.
a.
True
b.
False
ANSWER:
b
50. Six studios dominate the U.S. film business.
a.
True
b.
False
ANSWER:
a
51. All six major Hollywood film studios today are owned and operated by U.S.-based
corporations.
a.
True
b.
False
ANSWER:
b
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Page 17
52. Disney's purchase of Pixar can be considered a form of high-tech vertical integration.
a.
True
b.
False
ANSWER:
a
53. The movie industry has largely embraced the Internet's ability to distribute new films and
rentals to consumers.
a.
True
b.
False
ANSWER:
a
54. Because of high equipment and operating costs, digital technology is not expected to benefit
independent filmmakers for many years.
a.
True
b.
False
ANSWER:
b
55. A consensus narrative is a type of movie that seeks a small, select, niche audience.
a.
True
b.
False
ANSWER:
b
56. Films provide shared cultural experiences that operate across different times and cultures.
a.
True
b.
False
ANSWER:
a
57. Which of the following chronologies best describes the way early movie industry technology
developed?
a.
narrative films — vitascope — celluloid — zoetrope
b.
zoetrope — vitascope — celluloid — narrative films
c.
celluloid — zoetrope — vitascope — narrative films
d.
zoetrope — celluloid — vitascope — narrative films
ANSWER:
d
58. Who opened the first public movie theater in France in 1896?
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a.
Thomas Edison
b.
Georges Méliès
c.
Auguste Lumière
d.
Louis Lumière
ANSWER:
b
59. American filmmaker Edwin S. Porter did all of the following except _____.
a.
shoot narrative scenes out of order
b.
make what is considered America's first narrative film
c.
use the first close-up in U.S. narrative film history
d.
adapt Edison's innovations to narrative film
ANSWER:
d
60. Why was Edwin S. Porter's 1902 film The Life of an American Fireman important?
a.
It was the first to use editing and close-ups as narrative-building techniques.
b.
It was the first studio film to use personal style.
c.
It was the first sound picture.
d.
It challenged racial stereotypes.
ANSWER:
a
61. Nickelodeons were _____.
a.
turn-of-the-century theaters dedicated to screening children's films
b.
the first fancy downtown movie palaces, located mainly in business centers
c.
the original movie theaters, popular with immigrants
d.
large, multiple-screen movie complexes typically located near busy highways
ANSWER:
c
62. Nickelodeons and the silent films they showed were very popular with turn-of-the-century
immigrant populations because _____.
a.
they advertised outside of Ellis Island
b.
they provided an inexpensive escape
c.
nickelodeons showed films in color
d.
popular Broadway singers were the featured players
ANSWER:
b
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Page 19
63. In an early attempt to monopolize the film industry, inventor Thomas Edison formed _____.
a.
the Motion Picture Monopoly of America
b.
General Electric
c.
the Edison Oligopoly Company
d.
the Motion Picture Patents Company
ANSWER:
d
64. Which of the following is one of the methods used by the Trust to control the film industry?
a.
distributing faulty movie film to other companies
b.
acquiring most major film distributorships
c.
signing exclusive contracts with actors
d.
forcing film producers to relocate to New York
ANSWER:
b
65. What is vertical integration?
a.
control of the production, distribution, and exhibition of a film or other cultural
product by one company
b.
a system for predicting whether a film will succeed or fail at the box office
c.
the theory that media elites atop the social hierarchy can persuade the citizenry to act
in certain ways
d.
the process a movie goes through from script to promotion
ANSWER:
a
66. Which of the following is not an element of vertical integration in the movie industry?
a.
syndication
b.
distribution
c.
production
d.
exhibition
ANSWER:
a
67. Adolph Zukor formed the Famous Players Company in 1912 to _____.
a.
give young actors a start in movies
b.
exert control over movie production
c.
serve as an agent for established actors
d.
make exceptional movies with the best directors available
ANSWER:
b
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Page 20
68. Mary Pickford was _____.
a.
instrumental in founding the studio system
b.
a founder of Paramount Pictures
c.
an experienced stage actor before going into the movies
d.
known as "America's Sweetheart"
ANSWER:
d
69. Mary Pickford was able to start United Artists because _____.
a.
early Hollywood was known for respecting women and promoting their careers as
producers, directors, and studio executives
b.
Adolph Zukor wanted more studios competing to make films
c.
she had become very popular with audiences and influential in the industry
d.
she was an award-winning director
ANSWER:
c
70. Who launched United Artists?
a.
Mary Pickford
b.
Adolph Zukor
c.
Edwin S. Porter
d.
Thomas Edison
ANSWER:
a
71. Under the studio system, _____.
a.
actors were independent contractors who could work for any studio
b.
movies were made using an assembly-line process
c.
the studios had no control over the private lives of their creative talent
d.
producers were hired to direct the pictures
ANSWER:
b
72. When a studio engaged in block booking, it _____.
a.
opened a big-budget film in at least one thousand movie theaters across the United
States
b.
hired an entire neighborhood or category of people to appear in a film
c.
guaranteed an exhibitor that a film would attract a minimum number of paying
customers
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d.
required exhibitors to book a number of new or marginal pictures in order to get the
movies they really wanted
ANSWER:
d
73. Which of the following is true about early Hollywood studio heads like Adolph Zukor?
a.
They allowed smaller independent filmmakers to thrive because of their own
experiences fighting the opposition and control of Thomas Edison and the Trust.
b.
They struggled because of stiff competition from European filmmakers following
World War I.
c.
They tried to give actors and directors a great deal of choice about the kinds and
numbers of films to make.
d.
They had to look for distribution strategies outside the Trust, such as block booking.
ANSWER:
d
74. Which of the following did Adolph Zukor achieve?
a.
hired D. W. Griffith to direct movies for him exclusively
b.
tried to control all levels of movie production through Edison's trust
c.
ran Paramount Pictures
d.
formed United Artists
ANSWER:
c
75. Through the 1920s, 85 to 95 percent of all film revenue was generated by _____.
a.
small neighborhood theaters
b.
downtown first-run theaters
c.
multiplexes in shopping malls
d.
home video rentals
ANSWER:
b
76. Which of the following is not one of the original five major studios that once dominated the
film business?
a.
RKO
b.
Warner Brothers
c.
Paramount
d.
Disney
ANSWER:
d
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77. Which film was the first successful talking motion picture?
a.
The Great Train Robbery
b.
The Birth of a Nation
c.
The Jazz Singer
d.
The Life of an American Firefighter
ANSWER:
c
78. According to your textbook, what is a main reason that Hollywood tends to make films that
belong in certain genres?
a.
It makes it easier for studios to find good scripts.
b.
It is easier for studios to promote a film that fits into a preexisting category.
c.
Filmmakers don't like to be challenged and would rather be told by studios what kind
of film to make.
d.
It costs less money to make films that fit into a specific formula.
ANSWER:
b
79. In commercial filmmaking, who is considered the "author" of a film?
a.
the lead actor
b.
the executive producer
c.
the screenwriter
d.
the director
ANSWER:
d
80. Which of the following statements about women and/or minority film directors in the United
States is true?
a.
The influence of Mary Pickford meant women enjoyed the same directing
opportunities as men, even if minorities didn't.
b.
With a few exceptions, women and minority directors have received little recognition
and opportunity for much of the history of movies.
c.
Minorities, as long as they were men, have for decades enjoyed the same status as
white male film directors.
d.
Both women and minorities have received the same degree of recognition in
Hollywood as white male film directors.
ANSWER:
b
81. Which of the following is a reason for the sharp decline in the number of foreign films
released in cinemas between 1966 and 1990?
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a.
Moviegoers asked their local cinemas to stop showing foreign films.
b.
Multiplexes felt foreign films posed too strong a threat to domestic films.
c.
Multiplexes didn't want to screen foreign titles because of their small profit margins.
d.
Foreign films are too highbrow for American audiences.
ANSWER:
c
82. According to the textbook, which of the following statements about documentary films is not
true?
a.
Documentary films show an unbiased and unvarnished picture of how the world really
is.
b.
Some of the earliest documentary films grew out of newsreels.
c.
Documentary films sometimes use a style known as cinema verité.
d.
Documentary films sometimes take on controversial subjects.
ANSWER:
a
83. Which of the following is not a typical characteristic of independent films?
a.
They tend to be made on a multimillion-dollar budget.
b.
They often need help from major studios for successful distribution.
c.
They often rely on real-life situations and nonstudio settings.
d.
They are now easier and cheaper to make because of new digital movie cameras.
ANSWER:
a
84. The Hollywood Ten are famous for _____.
a.
violating the film production code in the 1950s
b.
trying to pool patents and control the film industry
c.
being the leading film stars of the silent era
d.
refusing to answer questions when put before the House Un-American Activities
Committee
ANSWER:
d
85. Which of the following is true about the Hollywood Ten?
a.
They were tried in a court of law, and evidence was presented to show that they were
helping America's enemies.
b.
They avoided punishment and appeared cooperative by giving names of people they
thought or knew sympathized with communists.
c.
They refused to name industry rivals as communist supporters.
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d.
They only made films with patriotic or anticommunist themes.
ANSWER:
c
86. ______ was a result of the Justice Department's attempts to end vertical integration within
the film industry.
a.
Fin-syn
b.
The Paramount decision
c.
The Telecommunications Act of 1996
d.
MPPA
ANSWER:
b
87. Which of the following did not have an impact on Hollywood in the postwar era (late 1940s,
1950s)?
a.
the Paramount decision
b.
the mass egress to the suburbs
c.
television
d.
the rise of nickelodeons
ANSWER:
d
88. Which of the following is not a reason why U.S. film viewing decreased during the 1950s?
a.
Television cornered the family market.
b.
Novelties like 3-D didn't work.
c.
Americans chose to spend their money on refrigerators rather than movie tickets.
d.
Americans were getting married later in life, which meant more movie dates.
ANSWER:
d
89. In an effort to compete with television in the 1950s, the movie studios began making _____.
a.
big-budget family films
b.
documentaries
c.
X-rated adult movies
d.
films that dealt with such social problems as alcoholism, drug abuse, and racism
ANSWER:
d
90. Which of the following is not true about the ways that studios generate revenue today?
a.
Studios get paid to feature products in a movie.
b.
Studios make money by distributing movies made by independent filmmakers.
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c.
Studios do not share box-office receipts with theater operators.
d.
Studios get a cut from movie rentals and DVD and Blu-ray sales.
ANSWER:
c
91. Which of the following is not one of the six major film conglomerates today?
a.
United Artists
b.
Warner Brothers
c.
Disney
d.
Columbia Pictures
ANSWER:
a
92. When a media conglomerate can use the magazines, newspapers, and television and radio
stations it owns to promote a movie, this is known as _____.
a.
vertical integration
b.
megaplexing
c.
rapport
d.
synergy
ANSWER:
d
93. Which statement best reflects a current trend in movie viewing?
a.
Americans are flocking to drive-in theaters.
b.
Consumers have all but stopped going to regular movie theaters.
c.
Americans are going to video stores more and more to rent films.
d.
Consumers are increasingly streaming movies via the Internet instead of renting
videos.
ANSWER:
d
94. Which of the following is an Internet distribution service for television shows and movies?
a.
Redbox
b.
TiVo Premiere
c.
Blu-ray
d.
Netflix
ANSWER:
d
95. In 2012, movie fans accessed more movies through ______ than through physical copies for
the first time.
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a.
DVDs
b.
Redbox
c.
Blu-rays
d.
digital online media
ANSWER:
d
96. Which answer best describes a reason that movie studios use the Internet to distribute their
films?
a.
It is less expensive than producing physical DVDs.
b.
People no longer see movie trailers on TV because they no longer watch television.
c.
It is really easy to set up a Facebook page.
d.
It is a guaranteed way to create a box-office hit.
ANSWER:
a
97. Which of the following is true about shooting movies with digital video?
a.
Directors typically have to wait several hours to see the results of a day of shooting
footage.
b.
Digital cameras are typically much bulkier than those that use film.
c.
It can be very expensive to capture additional footage with digital cameras if someone
makes a mistake.
d.
Digital cameras are more accessible and less expensive, opening the door to more
independent filmmakers.
ANSWER:
d
98. Commercial U.S. films function as ______ by providing shared cultural experiences.
a.
consensus narratives
b.
patent pools
c.
cinema verité
d.
vertical integration
ANSWER:
a
